Index
RUT
Market Cap
223.64M
Enterprise Value
162.57M
Income
18.10M
Sales
492.02M
Book/sh
9.61
Cash/sh
4.69
Employees
806
IPO
Mar 17, 1980
P/E
12.67
Forward P/E
10.33
PEG
-
P/S
0.45
P/B
1.32
P/C
2.71
P/FCF
12.36
EV/EBITDA
3.81
EV/Sales
0.33
Quick Ratio
1.55
Current Ratio
2.60
Debt/Eq
0.13
LT Debt/Eq
0.10
Option/Short
Yes / Yes
EPS (ttm)
1.00
EPS next Y
1.23
EPS next Q
0.27
EPS this Y
-14.29%
EPS next Y
13.89%
EPS next 5Y
-1.07%
EPS past 3/5Y
- -0.22%
Sales past 3/5Y
4.40% 4.50%
EPS Y/Y TTM
34.53%
Sales Y/Y TTM
6.77%
EPS Q/Q
-31.40%
Sales Q/Q
1.95%
Insider Own
6.16%
Insider Trans
13.12%
Inst Own
91.98%
Inst Trans
3.85%
ROA
7.03%
ROE
11.07%
ROIC
9.71%
Gross Margin
70.45%
Oper. Margin
5.96%
Profit Margin
3.68%
SMA20
0.29%
SMA50
-5.92%
SMA200
-39.29%
Trades
Shs Outstand
17.61M
Shs Float
16.51M
52W High
28.14 -54.83%
52W Low
12.00 5.90%
Volatility
4.28% 2.75%
ATR (14)
0.40
RSI (14)
38.26
Beta
0.80
Rel Volume
0.43
Avg Volume
160.66K
Volume
68,517
Perf Week
-0.39%
Perf Month
-2.38%
Perf Quarter
-38.95%
Perf Half Y
-51.87%
Perf YTD
-41.10%
Perf Year
-11.12%
Perf 3Y
-28.56%
Perf 5Y
-18.94%
Perf 10Y
-9.32%
Prev Close
12.55
Price
12.71
Change %
1.27%
Date
Action
Analyst
Rating Change
Price Target Change
May-07-25 Resumed
DA Davidson
Buy
$19
Sep-13-24 Initiated
Canaccord Genuity
Buy
$18
Oct-15-21 Initiated
DA Davidson
Buy
$22
Apr-09-15 Initiated
Imperial Capital
In-line
$15
Jun-02-14 Initiated
Singular Research
Buy
$20
Mar-08-13 Reiterated
Imperial Capital
In-line
$17 → $15
Aug-07-26 08:30AM
01:05AM
Aug-06-26 05:22PM
04:05PM
04:04PM
09:38AM
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Aug-05-26 09:38AM
Aug-03-26 01:45PM
Jul-23-26 04:05PM
May-07-26 08:45PM
05:35PM
04:05PM
May-06-26 09:30AM
Apr-30-26 08:00AM
Apr-23-26 04:05PM
Mar-11-26 08:30AM
11:01PM
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Mar-10-26 11:01PM
04:28PM
(Associated Press Finance)
04:13PM
04:05PM
10:42AM
Mar-09-26 09:18AM
Mar-08-26 11:00PM
Feb-26-26 11:03PM
Feb-25-26 11:04PM
Feb-24-26 04:05PM
Feb-19-26 11:45PM
Feb-18-26 11:39PM
Feb-17-26 11:35PM
Feb-06-26 09:07AM
Feb-05-26 11:41PM
11:32PM
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Jan-15-26 11:32PM
Jan-01-26 10:36PM
Dec-23-25 11:32PM
Dec-15-25 08:00AM
Dec-10-25 11:35PM
Dec-05-25 10:05AM
Dec-04-25 10:00AM
Dec-01-25 05:54AM
Nov-13-25 12:35AM
Nov-10-25 12:36PM
Nov-07-25 04:06PM
09:25AM
12:09AM
Nov-06-25 04:58PM
04:20PM
(Associated Press Finance)
04:05PM
Nov-05-25 07:55AM
Nov-04-25 10:07PM
Nov-02-25 11:33PM
Oct-23-25 04:05PM
Oct-21-25 12:37AM
Oct-15-25 09:00AM
12:36AM
Oct-08-25 11:35PM
Oct-07-25 04:05PM
Oct-01-25 12:39AM
Sep-04-25 12:03AM
Aug-25-25 12:49AM
Aug-18-25 12:32AM
Aug-12-25 11:19PM
11:13PM
Aug-01-25 12:21PM
Jul-31-25 05:29PM
04:05PM
Jul-30-25 10:01AM
Jul-29-25 11:13PM
Jul-17-25 04:05PM
Jun-27-25 05:01AM
Jun-26-25 12:54PM
06:30AM
Jun-25-25 04:01PM
Jun-20-25 12:40AM
Jun-17-25 12:03AM
Jun-09-25 11:00AM
Jun-05-25 12:33AM
Jun-02-25 11:30AM
09:00AM
May-26-25 12:40AM
May-19-25 09:51AM
May-07-25 02:24PM
(Thomson Reuters StreetEvents)
+6.77%
03:22AM
May-06-25 04:05PM
May-05-25 10:17AM
08:00AM
Apr-28-25 09:09AM
Apr-24-25 01:52PM
12:15PM
Apr-22-25 04:05PM
Apr-18-25 05:08AM
Apr-02-25 05:13AM
Mar-27-25 09:01AM
Mar-18-25 09:01AM
Mar-12-25 03:08AM
Mar-11-25 04:44PM
(Associated Press Finance)
04:17PM
04:05PM
Mar-10-25 08:00AM
Mar-03-25 02:36PM
Feb-25-25 04:05PM
Feb-07-25 04:10AM
Show Previous News
Insider Trading
Relationship
Date
Transaction
Cost
#Shares
Value ($)
#Shares Total
SEC Form 4
PRESCOTT GROUP CAPITAL MANAGEM 10% Owner Aug 17 '26 Buy 14.69 20,000 293,800 1,944,486 Aug 19 04:42 PM PRESCOTT GROUP CAPITAL MANAGEM 10% Owner Aug 07 '26 Buy 16.63 96,000 1,596,580 1,883,610 Aug 10 07:15 PM PRESCOTT GROUP CAPITAL MANAGEM 10% Owner Aug 10 '26 Buy 15.84 40,876 647,539 1,924,486 Aug 10 07:15 PM PRESCOTT GROUP CAPITAL MANAGEM 10% Owner Aug 06 '26 Buy 16.57 4,513 74,793 1,787,610 Aug 10 07:15 PM Herbert Kevin R. EVP & President, North America Jun 12 '26 Sale 20.68 2,000 41,364 48,866 Jun 15 06:04 PM Yates Bryant J EVP & President, Europe Jun 05 '26 Sale 19.90 11,968 238,163 77,446 Jun 11 07:28 PM Norman Daniel C EVP & President, Asia Jun 01 '26 Sale 20.64 9,713 200,476 47,276 Jun 03 06:44 PM Brower Nathan G EVP, General Counsel May 21 '26 Sale 21.84 12,015 262,408 43,438 May 22 11:59 AM Brower Nathan G EVP, General Counsel May 05 '26 Option Exercise 0.00 5,775 0 46,893 May 07 05:29 PM Fritz Erich A EVP, Global Supply Chain May 05 '26 Option Exercise 0.00 1,372 0 12,132 May 07 05:28 PM Fuller Kevin Gregory Global Chief Marketing Officer May 05 '26 Option Exercise 0.00 1,677 0 23,137 May 07 05:28 PM Herbert Kevin R. EVP & President, North America May 05 '26 Option Exercise 0.00 1,500 0 42,906 May 07 05:27 PM Jones Leslie Shane EVP & Chief Financial Officer May 05 '26 Option Exercise 0.00 6,488 0 105,748 May 07 05:26 PM Lanoy Jonathan David SVP, Chief Accounting Officer May 05 '26 Option Exercise 0.00 3,158 0 42,612 May 07 05:25 PM Norman Daniel C EVP & President, Asia May 05 '26 Option Exercise 0.00 7,288 0 46,225 May 07 05:24 PM Romanzi Kenneth G. Chief Executive Officer May 05 '26 Option Exercise 0.00 13,118 0 115,999 May 07 05:23 PM Yates Bryant J EVP & President, Europe May 05 '26 Option Exercise 0.00 6,798 0 81,133 May 07 05:22 PM Yates Bryant J EVP & President, Europe Mar 13 '26 Sale 24.35 19,516 475,215 85,154 Mar 17 05:11 PM Norman Daniel C EVP & President, Asia Mar 13 '26 Sale 24.52 15,383 377,191 55,693 Mar 17 05:10 PM Lanoy Jonathan David SVP, Chief Accounting Officer Mar 13 '26 Sale 24.70 4,000 98,800 46,405 Mar 16 01:09 PM Brower Nathan G EVP, General Counsel Mar 06 '26 Option Exercise 0.00 1,086 0 46,321 Mar 10 05:42 PM Herbert Kevin R. EVP & President, North America Mar 06 '26 Option Exercise 0.00 1,239 0 43,854 Mar 10 05:41 PM Jones Leslie Shane EVP & Chief Financial Officer Mar 06 '26 Option Exercise 0.00 2,002 0 110,594 Mar 10 05:41 PM Lanoy Jonathan David SVP, Chief Accounting Officer Mar 06 '26 Option Exercise 0.00 913 0 47,146 Mar 10 05:40 PM Norman Daniel C EVP & President, Asia Mar 06 '26 Option Exercise 0.00 1,541 0 64,606 Mar 10 05:40 PM Yates Bryant J EVP & President, Europe Mar 06 '26 Option Exercise 0.00 1,317 0 99,921 Mar 10 05:39 PM Yates Bryant J EVP & President, Europe Dec 12 '25 Sale 22.29 1,700 37,893 98,604 Dec 16 02:59 PM Norman Daniel C EVP & President, Asia Nov 12 '25 Sale 20.46 8,884 181,767 66,636 Nov 19 06:28 PM Lanoy Jonathan David SVP, Chief Accounting Officer Nov 18 '25 Sale 20.45 5,000 102,250 46,233 Nov 19 05:24 PM Brower Nathan G EVP, General Counsel Nov 14 '25 Sale 20.81 3,800 79,078 46,735 Nov 18 06:39 PM Gonzalez Martin A. EVP, Global Supply Chain Nov 04 '25 Option Exercise 0.00 5,795 0 70,480 Nov 06 04:42 PM Brower Nathan G EVP, General Counsel Nov 04 '25 Option Exercise 0.00 3,243 0 51,235 Nov 06 04:42 PM Jones Leslie Shane EVP & Chief Financial Officer Nov 04 '25 Option Exercise 0.00 4,004 0 110,348 Nov 06 04:40 PM Lanoy Jonathan David SVP, Chief Accounting Officer Nov 04 '25 Option Exercise 0.00 1,796 0 51,768 Nov 06 04:39 PM Norman Daniel C EVP & President, Asia Nov 04 '25 Option Exercise 0.00 3,940 0 76,304 Nov 06 04:39 PM Yates Bryant J EVP & President, Europe Nov 04 '25 Option Exercise 0.00 3,940 0 101,084 Nov 06 04:37 PM
Nature's Sunshine Products, Inc. engages in the manufacture and sale of nutritional and personal care products. Its product lines include general health, immune, cardiovascular, digestive, personal care, and weight management. It operates through the following geographical segments: Asia, Europe, North America, and Latin America and Other. The company was founded by Eugene L. Hughes, Kristine F. Hughes, and Pauline Hughes-Francis in 1972 and is headquartered in Lehi, UT.
CEO & Director Mr. Kenneth G. Romanzi
Executive VP & President of Asia/Pacific (APAC) Mr. Daniel C. Norman
Executive VP & CFO Ms. Ruth Perkins
Senior VP Mr. Jonathan D. Lanoy
Chief Technology Officer Mr. John Hnanicek