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Last Close
3.27
Oct 30 • 3:59 PM ET Dollar change-0.09 Percentage change(-2.68%)
Aftermarket Close
3.27
Aftermarket • 7:30 PM ET Dollar change0.00 Percentage change(0.00%)
Index
-
Market Cap
175.63M
Enterprise Value
337.60M
Income
-18.89M
Sales
1.50B
Book/sh
9.22
Cash/sh
7.96
Dividend Est.
-
Dividend TTM
-
Dividend Ex-Date
-
Dividend Gr. 3/5Y
- -
Payout
-
Employees
6762
IPO
May 21, 2015
P/E
-
Forward P/E
4.18
PEG
-
P/S
0.12
P/B
0.35
P/C
0.41
P/FCF
-
EV/EBITDA
12.29
EV/Sales
0.23
Quick Ratio
1.59
Current Ratio
1.90
Debt/Eq
0.58
LT Debt/Eq
0.12
Option/Short
Yes / Yes
EPS (ttm)
-0.33
EPS next Y
0.78
EPS next Q
-
EPS this Y
121.97%
EPS next Y
88.81%
EPS next 5Y
-
EPS past 3/5Y
28.42% -
Sales past 3/5Y
3.51% 1.53%
EPS Y/Y TTM
25.34%
Sales Y/Y TTM
11.59%
EPS Q/Q
152.22%
Sales Q/Q
14.19%
Insider Own
0.01%
Insider Trans
-
Inst Own
24.05%
Inst Trans
2.94%
ROA
-1.37%
ROE
-3.55%
ROIC
-3.15%
Gross Margin
73.92%
Oper. Margin
1.55%
Profit Margin
-1.26%
SMA20
-6.05%
SMA50
4.73%
SMA200
17.56%
Trades
Shs Outstand
53.71M
Shs Float
53.70M
52W High
3.92 -16.58%
52W Low
2.07 57.97%
Volatility
5.76% 6.37%
ATR (14)
0.19
RSI (14)
46.98
Beta
0.40
Rel Volume
0.47
Avg Volume
242.57K
Volume
113,508
Perf Week
-8.15%
Perf Month
6.51%
Perf Quarter
8.64%
Perf Half Y
19.34%
Perf YTD
22.93%
Perf Year
-2.39%
Perf 3Y
6.86%
Perf 5Y
-81.10%
Perf 10Y
-77.16%
Prev Close
3.36
Price
3.27
Change %
-2.68%
Consensus
Strong Buy
Avg. Price Target
$4.51
Implied Upside
+37.9%
Analysts6incl. previous ratings
Rating Distribution3 Buy · 3 Hold · 0 Sell
DateActionAnalystRating ChangePrice Target ChangeImplied Upside
Aug 28, 2026Upgrade
CCLSA
Hold → Outperform$3.80+16.2%
Aug 30, 2024Downgrade
CCLSA
Outperform → Hold
Mar 26, 2024Downgrade
CChina Renaissance
Buy → Hold
Feb 08, 2024Upgrade
DDaiwa Securities
Outperform → Buy
Feb 27, 2023Upgrade
CCLSA
Underperform → Outperform$4.40 → $7+114.1%
Jan 30, 2023Initiated
JPM logoJJP Morgan
Overweight
Jan 11, 2023Upgrade
JPM logoJJP Morgan
Neutral → Overweight$9 → $10+205.8%
May 16, 2022Upgrade
JPM logoJJP Morgan
Underweight → Neutral$5 → $8+144.6%
Mar 14, 2022Downgrade
JPM logoJJP Morgan
Overweight → Underweight$5+52.9%
Mar 11, 2022Upgrade
CCredit Suisse
Underperform → Neutral$8.30+153.8%
Insider Trading Relationship Date Transaction Cost #Shares Value ($) #Shares Total SEC Form 4
Qiu WenbinChief Executive OfficerOct 22 '26Buy3.505,70019,9501,695,772Oct 23 06:35 AM
Qiu WenbinChief Executive OfficerOct 21 '26Buy3.505,70019,9501,690,072Oct 23 06:35 AM
Qiu WenbinChief Executive OfficerOct 14 '26Buy3.445,80019,9521,684,372Oct 16 06:13 AM
Qiu WenbinChief Executive OfficerOct 13 '26Buy3.475,80020,1261,678,572Oct 14 06:20 AM
Qiu WenbinChief Executive OfficerOct 12 '26Buy3.346,00020,0401,672,772Oct 14 06:20 AM
Qiu WenbinChief Executive OfficerSep 18 '26Buy2.887,00020,1601,659,872Sep 22 06:21 AM
Qiu WenbinChief Executive OfficerSep 21 '26Buy2.856,90019,6651,666,772Sep 22 06:21 AM
Qiu WenbinChief Executive OfficerSep 17 '26Buy2.847,10020,1641,652,872Sep 18 06:48 AM
Qiu WenbinChief Executive OfficerSep 16 '26Buy2.747,30020,0021,645,772Sep 18 06:48 AM
Wu JunhuaChief Strategy OfficerSep 15 '26Buy2.7313,90037,947281,170Sep 17 06:09 AM
Qiu WenbinChief Executive OfficerSep 14 '26Buy2.747,30020,0021,631,172Sep 16 06:14 AM
Qiu WenbinChief Executive OfficerSep 15 '26Buy2.727,30019,8561,638,472Sep 16 06:14 AM
Wu JunhuaChief Strategy OfficerSep 02 '26Buy2.8513,50038,475267,270Sep 04 06:08 AM
Yu Bin HelenDirectorAug 28 '26Option Exercise0.005,603017,269Sep 01 06:26 AM
Ye ChangqingDirectorJun 30 '26Option Exercise0.0017,269017,269Jul 02 06:22 AM
Wu JunhuaChief Strategy OfficerJun 24 '26Buy2.8529,00082,650253,770Jun 26 07:39 AM
Qiu WenbinChief Executive OfficerJun 22 '26Buy2.8110,00028,1001,623,872Jun 24 07:24 AM
Qiu WenbinChief Executive OfficerJun 17 '26Buy2.8310,00028,3001,603,872Jun 22 06:33 AM
Qiu WenbinChief Executive OfficerJun 18 '26Buy2.7710,00027,7001,613,872Jun 22 06:33 AM
Wu JunhuaChief Strategy OfficerJun 17 '26Buy2.8418,50052,540224,770Jun 22 06:27 AM
Qiu WenbinChief Executive OfficerJun 15 '26Buy2.7910,00027,9001,583,872Jun 17 07:49 AM
Qiu WenbinChief Executive OfficerJun 16 '26Buy2.7210,00027,2001,593,872Jun 17 07:49 AM
Qiu WenbinChief Executive OfficerJun 12 '26Buy2.7210,00027,2001,573,872Jun 15 06:21 AM
Qiu WenbinChief Executive OfficerJun 11 '26Buy2.6710,00026,7001,563,872Jun 15 06:21 AM
Wu JunhuaChief Strategy OfficerJun 11 '26Buy2.6918,00048,420206,270Jun 15 06:19 AM
Qiu WenbinChief Executive OfficerJun 09 '26Buy2.7210,00027,2001,543,872Jun 11 06:15 AM
Qiu WenbinChief Executive OfficerJun 10 '26Buy2.6410,00026,4001,553,872Jun 11 06:15 AM
Qiu WenbinChief Executive OfficerJun 08 '26Buy2.7710,00027,7001,533,872Jun 09 06:20 AM
Qiu WenbinChief Executive OfficerJun 05 '26Buy2.6510,00026,5001,523,872Jun 09 06:20 AM
Qiu WenbinChief Executive OfficerJun 04 '26Buy2.6710,00026,7001,513,872Jun 05 06:16 AM
Qiu WenbinChief Executive OfficerJun 03 '26Buy2.6310,00026,3001,503,872Jun 05 06:16 AM
Wu JunhuaChief Strategy OfficerJun 01 '26Buy2.7020,00054,000188,270Jun 03 06:30 AM
Qiu WenbinChief Executive OfficerJun 01 '26Buy2.7310,00027,3001,483,872Jun 03 06:26 AM
Qiu WenbinChief Executive OfficerJun 02 '26Buy2.6910,00026,9001,493,872Jun 03 06:26 AM
Wu JunhuaChief Strategy OfficerMay 28 '26Buy2.5619,50049,920168,270Jun 01 07:53 AM
Qiu WenbinChief Executive OfficerMay 29 '26Buy2.5710,00025,7001,473,872Jun 01 07:46 AM
Qiu WenbinChief Executive OfficerMay 28 '26Buy2.5610,00025,6001,463,872Jun 01 07:46 AM
Qiu WenbinChief Executive OfficerMay 27 '26Buy2.5810,00025,8001,453,872May 28 06:48 AM
Qiu WenbinChief Executive OfficerMay 26 '26Buy2.5510,00025,5001,443,872May 28 06:48 AM
Wu JunhuaChief Strategy OfficerMay 26 '26Buy2.5510,00025,500148,770May 28 06:45 AM
Qiu WenbinChief Executive OfficerApr 17 '26Buy3.1416,00050,2401,433,872Apr 21 06:15 AM
Qiu WenbinChief Executive OfficerApr 16 '26Buy2.8417,50049,7001,417,872Apr 17 07:33 AM
Qiu WenbinChief Executive OfficerApr 15 '26Buy2.7111,00029,8101,400,372Apr 17 07:33 AM
Qiu WenbinChief Executive OfficerApr 14 '26Buy2.6311,50030,2451,389,372Apr 15 06:30 AM
Qiu WenbinChief Executive OfficerApr 13 '26Buy2.4812,10030,0081,377,872Apr 15 06:30 AM
Wu JunhuaChief Strategy OfficerApr 13 '26Buy2.4911,08427,599138,770Apr 14 07:47 AM
Wu JunhuaChief Strategy OfficerApr 10 '26Buy2.405,37212,893127,686Apr 14 07:47 AM
Qiu WenbinChief Executive OfficerApr 10 '26Buy2.4312,40030,1321,365,772Apr 13 06:19 AM
Qiu WenbinChief Executive OfficerApr 09 '26Buy2.5811,65030,0571,353,372Apr 13 06:19 AM
Wu JunhuaChief Strategy OfficerApr 08 '26Buy2.5430,88678,450122,314Apr 10 06:18 AM
Qiu WenbinChief Executive OfficerApr 07 '26Buy2.5112,00030,1201,330,122Apr 09 06:31 AM
Qiu WenbinChief Executive OfficerApr 08 '26Buy2.5811,60029,9281,341,722Apr 09 06:31 AM
Wu JunhuaChief Strategy OfficerApr 02 '26Buy2.4730,00074,01991,428Apr 06 08:47 AM
Wu JunhuaChief Strategy OfficerMar 31 '26Buy2.4014,00033,59761,428Apr 01 09:52 PM
Baozun, Inc. is a holding company, which engages in the provision of brand electronic commerce (e-commerce) services and solutions. Its services include apparel and accessories, appliances, electronics, home and furnishings, food and health products, beauty and cosmetics, fast moving consumer goods, and mother and baby products, and insurance and automobiles. The firm operates through the E-Commerce and Brand Management segments. The company was founded by Wen Bin Qiu, Jun Hua Wu, and Qing Yu Zhang in August 2007 and is headquartered in Shanghai, China.
Co-FounderMr. Wenbin Qiu
Co-FounderMr. Junhua Wu
Chief Financial OfficerMs. Yanjie Zhu
Joint Company Secretary and Senior Director of Corporate Development & Investor RelationsMs. Wendy Shu Sun
Senior Vice PresidentMr. Yuen Lung Kwok