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HOG

Harley-Davidson, Inc

Sep 12 • 04:00PM ET

29.89

-0.81 -2.64 %

Consumer Cyclical • Recreational Vehicles • USA • NYSE

Peers: PII GM F OSK HMC THO WGO LCII MCFT MVIS

| Held by: IJH AVUV VTI VB VBR CALF VXF MDY DFAT WTV

Scroll to Statements

Index	-	P/E	15.48	EPS (ttm)	1.93	Insider Own	0.82%	Shs Outstand	122.99M	Perf Week	-1.03%
Market Cap	3.63B	Forward P/E	11.21	EPS next Y	2.67	Insider Trans	0.21%	Shs Float	120.56M	Perf Month	8.93%
Enterprise Value	8.80B	PEG	4.64	EPS next Q	1.49	Inst Own	90.59%	Short Float	8.67%	Perf Quarter	20.38%
Income	242.82M	P/S	0.81	EPS this Y	11.23%	Inst Trans	-4.36%	Short Ratio	5.42	Perf Half Y	23.51%
Sales	4.47B	P/B	1.11	EPS next Y	-30.30%	ROA	1.96%	Short Interest	10.45M	Perf YTD	-0.80%
Book/sh	26.97	P/C	2.09	EPS next 5Y	3.34%	ROE	7.19%	52W High	39.93 -25.14%	Perf Year	-14.28%
Cash/sh	14.29	P/FCF	4.42	EPS past 3/5Y	-6.37% 5.10%	ROIC	3.14%	52W Low	20.45 46.16%	Perf 3Y	-24.88%
Dividend Est.	0.59 (1.98%)	EV/EBITDA	47.70	Sales past 3/5Y	-0.94% -0.66%	Gross Margin	30.51%	Volatility	2.90% 2.86%	Perf 5Y	8.10%
Dividend TTM	0.71 (2.38%)	EV/Sales	1.97	EPS Y/Y TTM	-60.65%	Oper. Margin	0.49%	ATR (14)	0.93	Perf 10Y	-46.42%
Dividend Ex-Date	Sep 10, 2025	Quick Ratio	1.20	Sales Y/Y TTM	-24.81%	Profit Margin	5.43%	RSI (14)	60.44	Recom	2.47
Dividend Gr. 3/5Y	4.77% -14.38%	Current Ratio	1.37	EPS Q/Q	-45.92%	SMA20	2.62%	Beta	1.29	Target Price	29.62
Payout	20.05%	Debt/Eq	2.08	Sales Q/Q	-19.26%	SMA50	13.28%	Rel Volume	0.72	Prev Close	30.70
Employees	5900	LT Debt/Eq	1.33	Earnings	Jul 30 BMO	SMA200	13.07%	Avg Volume	1.93M	Price	29.89
IPO	Jul 08, 1986	Option/Short	Yes / Yes	EPS/Sales Surpr.	-7.90% -5.06%	Trades		Volume	1,383,626	Change	-2.64%

Date	Action	Analyst	Rating Change	Price Target Change
Aug-25-25	Reiterated	DA Davidson	Buy	$31 → $34
Jan-23-25	Reiterated	Citigroup	Neutral	$34 → $31
Jan-21-25	Downgrade	Morgan Stanley	Overweight → Equal-Weight	$40 → $33
Dec-31-24	Reiterated	Robert W. Baird	Neutral	$40 → $36
Oct-02-24	Downgrade	Robert W. Baird	Outperform → Neutral	$44 → $40
Apr-23-24	Resumed	Morgan Stanley	Overweight	$50
Jul-21-23	Upgrade	DA Davidson	Neutral → Buy	$38 → $47
Jul-13-23	Reiterated	UBS	Neutral	$49 → $40
Apr-19-23	Initiated	KeyBanc Capital Markets	Sector Weight
Mar-21-23	Upgrade	Morgan Stanley	Equal-Weight → Overweight	$50
Mar-15-23	Upgrade	Jefferies	Underperform → Hold	$39
Nov-15-22	Initiated	Jefferies	Underperform	$39
Oct-24-22	Initiated	Citigroup	Neutral	$40
Oct-14-22	Reiterated	DA Davidson	Neutral	$36 → $37
Jul-20-22	Reiterated	BofA Securities	Buy	$70 → $60
Jul-01-22	Initiated	DA Davidson	Neutral	$35
Feb-01-22	Upgrade	Morgan Stanley	Underweight → Equal-Weight	$39 → $40
Jul-27-21	Downgrade	Edward Jones	Hold → Sell
Apr-23-21	Downgrade	Morgan Stanley	Equal-Weight → Underweight	$36 → $38
Apr-14-21	Initiated	BofA Securities	Buy	$55

Show Previous Ratings

Sep-12-25 08:43AM	Brew City is also home to Harley and Americas hottest housing market (MarketWatch)
12:02AM	Harley-Davidson (HOG): Buy, Sell, or Hold Post Q2 Earnings? (StockStory)
Sep-11-25 09:21AM	If you want your kids bypass probate when you die, here are 5 assets to avoid putting in a living trust (Moneywise)
Sep-10-25 09:55AM	Harley-Davidson (HOG)'s Technical Outlook is Bright After Key Golden Cross (Zacks)
Sep-05-25 12:35PM	Harley-Davidson, Inc. (HOG): A Bull Case Theory (Insider Monkey)
11:30AM	Loading…
Aug-29-25 11:30AM	Harley-Davidson (HOG) Up 18.5% Since Last Earnings Report: Can It Continue? (Zacks)
Aug-27-25 04:00PM	Harley-Davidson, Inc. Declares Dividend (PR Newswire)
Aug-25-25 05:00PM	Harley-Davidson Achieves Milestone in Strategic Partnership with KKR and PIMCO with Completion of Sale of Residual Interests in Securitized Consumer Loan Receivables (PR Newswire)
Aug-19-25 03:00PM	This US city is holding up better than any other major housing market in America sales up 12%, prices up 8% (Moneywise)
Aug-18-25 03:00AM	George C. Chaconas of Performance Brokerage Services Advises on the Sale of Harley-Davidson of Carroll in Iowa (PR Newswire)
Aug-12-25 01:00AM	Harley-Davidson's Q2 Earnings Call: Our Top 5 Analyst Questions (StockStory) +5.92%
12:50AM	HOG Q2 Deep Dive: Strategic Financial Partnership and Inventory Actions Offset Demand Headwinds (StockStory)
Aug-11-25 07:14AM	Connected Motorcycle Market Global Forecast 2025-2030, with Profiles of BMW, Honda Motor, Yamaha Motor, Harley-Davidson, Piaggio, Suzuki Motor, KTM, Ducati Motor, Robert Bosch, and Triumph Motorcycles (GlobeNewswire)
Aug-08-25 11:24AM	Here's Why You Should Offload Harley-Davidson From Your Portfolio (Zacks)
11:13AM	Analyst Report: Harley-Davidson, Inc. (Morningstar Research)
07:41AM	Loading…
07:41AM	Thailands PTT sells stake in EV dealer Neo Mobility (Just Auto)
12:32AM	1 Safe-and-Steady Stock to Target This Week and 2 We Avoid (StockStory)
Aug-05-25 03:34PM	Tariffs are denting profits, and maybe soon your portfolio (Yahoo Finance)
03:34PM	Commentary: Tariffs are denting profits, and maybe soon your portfolio (Yahoo Finance)
06:30AM	Berkshire Shares Tumble as Buffett Has Five Months Left at the Helm to Make a Big Deal (The Daily Upside)
Aug-04-25 01:09PM	Harley-Davidson Q2 Earnings Miss Estimates, Revenues Fall Y/Y (Zacks)
12:27PM	Analyst Report: Harley-Davidson, Inc. (Morningstar Research)
10:41AM	Harley-Davidson Names New CEO as Motorcycle Maker's Shakeup Continues (Investopedia)
09:48AM	Tesla, Harley-Davidson, Boeing: Trending Tickers (Yahoo Finance Video)
09:31AM	Harley-Davidson names new president and CEO to replace Jochen Zeitz. He's coming from Topgolf (Milwaukee Journal Sentinel)
09:00AM	ROCKSTAR ENERGY DRINK® ATHLETE COLBY RAHA LANDS NEW WORLD RECORD FOR LONGEST MOTORCYCLE JUMP IN HISTORY (PR Newswire)
07:44AM	Harley-Davidson Names Topgolf Leader as New CEO (The Wall Street Journal)
07:13AM	Harley-Davidson names Topgolf's Arthur Starrs as CEO (Reuters)
07:00AM	Harley-Davidson Appoints Artie Starrs as President and Chief Executive Officer (PR Newswire)
Aug-02-25 12:00PM	For US Companies, Europe Is Hard to Resist: Credit Weekly (Bloomberg)
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Aug-01-25 07:33AM	2LaneLife Celebrates 85th Anniversary of Sturgis Motorcycle Rally and Showcases Journey, Events (PR Newswire)
Jul-31-25 03:18PM	KKR Gets Boost From Asset-Based Lending Push (The Wall Street Journal) -6.50%
05:59AM	Harley-Davidson (HOG) Surges 13% on $5-Billion Sale of Lending Arm (Insider Monkey)
Jul-30-25 05:16PM	Auto & Transport Roundup: Market Talk (The Wall Street Journal) +13.38%
04:35PM	These Stocks Moved the Most Today: Humana, SoFi, LendingClub, Generac, Palo Alto, Teradyne, Harley-Davidson, Peloton, and More (Barrons.com)
03:54PM	Electronic Arts Q1, Steve Madden Q2 miss, Harley-Davidson deal (Yahoo Finance Video)
03:48PM	Harley-Davidson Stock Jumps as Partners Buy Stakes in Financing Arm (Investopedia)
02:38PM	These Stocks Are Moving the Most Today: Humana, SoFi, LendingClub, Generac, Palo Alto, Teradyne, Harley-Davidson, Peloton, and More (Barrons.com)
01:55PM	Motorcycle sales keep falling, but Harley's stock is soaring. Here's why. (MarketWatch)
01:05PM	Harley-Davidson is introducing a $6,000 motorcycle in 2026 (Detroit Free Press)
01:03PM	Harley-Davidson Shares Jump on Cash Infusion From KKR, Pimco Partnership (The Wall Street Journal)
01:01PM	Analyst Report: Harley-Davidson, Inc. (Morningstar Research)
12:16PM	Why Is Harley-Davidson (HOG) Stock Rocketing Higher Today (StockStory)
11:07AM	Harley-Davidson Stock Soars 20%. It Wasn't Earnings. (Barrons.com)
10:43AM	KKR, Pimco Buy 10% Stake in Harley's Finance Arm (Bloomberg)
09:30AM	Harley-Davidson (HOG) Reports Q2 Earnings: What Key Metrics Have to Say (Zacks)
08:48AM	Harley-Davidson signs $5 billion deal to sell stake of consumer lending division (Milwaukee Journal Sentinel)
08:00AM	Harley-Davidson (HOG) Lags Q2 Earnings and Revenue Estimates (Zacks)
07:40AM	Harley-Davidson Revenue Declines as Motorcycle Demand Continues to Sputter (The Wall Street Journal)
07:08AM	Harley-Davidson (NYSE:HOG) Misses Q2 Sales Targets (StockStory)
07:01AM	Harley-Davidson offloads loans worth $5 billion; tariffs hit second-quarter profit (Reuters)
07:00AM	Harley-Davidson Delivers Second Quarter Financial Results and Announces HDFS Transaction with KKR and PIMCO (PR Newswire)
07:00AM	Harley-Davidson Announces Strategic Partnership with KKR and PIMCO (PR Newswire)
06:57AM	Harley-Davidson: Q2 Earnings Snapshot (Associated Press Finance)
Jul-28-25 11:10PM	Harley-Davidson (HOG) Reports Q2: Everything You Need To Know Ahead Of Earnings (StockStory)
05:50PM	Harley-Davidson in talks to sell stake in financing unit, Bloomberg News reports (Reuters)
Jul-27-25 07:37AM	Federal Reserve meeting, July jobs report, and Big Tech earnings: What to watch this week (Yahoo Finance)
Jul-25-25 06:42AM	Weekly Recap: 13 Consumer Press Releases You Need to See (PR Newswire)
Jul-22-25 03:40PM	Commentary: CEOs have a new boss Trump (Yahoo Finance)
09:00AM	The New Sturgis Harley-Davidson Dealership Makes Sturgis Rally History with Limited-Edition Motorcycle Giveaway and First-Ever Sales on Main Street (PR Newswire)
Jul-15-25 11:39AM	2025 HARLEY-DAVIDSON HOMECOMING® FESTIVAL REVS UP MILWAUKEE (PR Newswire)
12:03AM	3 Reasons HOG is Risky and 1 Stock to Buy Instead (StockStory)
Jul-14-25 12:04PM	Trump hits E.U. with fresh tariff threat. Here's how cars get caught in the crossfire. (MarketWatch)
Jul-10-25 09:14AM	LiveWire Group, Inc. To Report Second Quarter 2025 Results on July 30, 2025 (Business Wire)
08:48AM	Harley-Davidson, Inc. To Report Second Quarter 2025 Results on July 30, 2025 (PR Newswire)
Jul-08-25 11:07AM	SP Connect Launches Exclusive Harley-Davidson Phone Case Lineup (PR Newswire)
Jul-03-25 02:17PM	Sale of two Milwaukee area Harley dealerships completed by Florida company (Milwaukee Journal Sentinel)
12:35AM	3 Value Stocks with Mounting Challenges (StockStory)
Jun-26-25 02:59AM	5 Insightful Analyst Questions From Harley-Davidson's Q1 Earnings Call (StockStory)
Jun-16-25 12:39AM	2 Small-Cap Stocks to Keep an Eye On and 1 to Think Twice About (StockStory)
May-30-25 01:23AM	Harley-Davidson, Inc. (HOG): A Bull Case Theory (Insider Monkey)
May-19-25 04:30PM	Harley-Davidson Gets Back to Business (PR Newswire)
May-15-25 11:32PM	Leisure Products Stocks Q1 Earnings: Harley-Davidson (NYSE:HOG) Firing on All Cylinders (StockStory)
07:23AM	Trump Says India Offered to Remove All Tariffs on US Goods (Bloomberg)
May-14-25 06:31PM	Harley Davidson scores victory in board battle aimed at removing CEO (Reuters)
06:10PM	H Partners Obtains Clear Referendum for Change at Harley-Davidson's 2025 Annual Meeting (Business Wire)
06:00PM	Harley-Davidson, Inc. Declares Dividend (PR Newswire)
05:43PM	Harley-Davidson Leaders Survive Proxy Fight (The Wall Street Journal)
05:20PM	Harley-Davidson Shareholders Elect All of the Company's Director Nominees at Annual Meeting (PR Newswire)
May-12-25 08:30AM	Harley-Davidson Reminds Shareholders to Vote Ahead of May 14 Annual Meeting (PR Newswire) +5.21%
May-10-25 07:23AM	HARLEY-DAVIDSON AND MOTOGP ANNOUNCE NEW GLOBAL RACING SERIES LAUNCHING IN 2026 (PR Newswire)
May-09-25 12:05PM	Harley-Davidson Comments on H Partners' Latest Missive (PR Newswire)
09:38AM	Analyst Report: Harley-Davidson, Inc. (Morningstar Research)
May-08-25 07:00PM	H Partners Exposes the Harley-Davidson Boards Apparent Attempt to Secure Votes by Making Secret, Undisclosed Commitments Ahead of Annual Meeting (Business Wire)
05:58PM	From Apple to GM, Tariffs to Cost Companies Tens of Billions (Bloomberg)
12:33AM	2 Stocks Under $50 Worth Investigating and 1 to Be Wary Of (StockStory)
May-07-25 01:43PM	Jim Cramer on Harley-Davidson (HOG): "Sales Slump Leaves This Iconic Brand Struggling" (Insider Monkey)
08:36AM	Harley-Davidson has a heated board battle revving up (Seeking Alpha)
08:00AM	Harley-Davidson Issues Comment Strongly Disagreeing with Glass Lewis' and Egan-Jones' Recommendations (PR Newswire)
May-06-25 09:10PM	Proxy Firms Split on Harley-Davidson Board Shake-Up (The Wall Street Journal)
07:25PM	Two Leading Independent Proxy Advisory Firms Recommend Harley-Davidson Shareholders Vote "Withhold" to Unseat Three Entrenched Directors (Business Wire)
11:23AM	Is Ford's Outlook for 2025 in Limbo Amid Tariff Troubles? (Zacks)
May-05-25 07:15PM	H Partners Comments on ISS Recommendation (Business Wire)
04:53PM	Leading Independent Proxy Advisory Firm ISS Recommends Harley-Davidson Shareholders Vote "FOR ALL" of Harley-Davidson's Highly Qualified Director Nominees (PR Newswire)
02:07PM	Harley-Davidson Sends Letter to Shareholders (PR Newswire)
May-02-25 11:40AM	HOG or TSLA: Which Is the Better Value Stock Right Now? (Zacks)
08:48AM	GM Trims Outlook, Halts Buyback Amid Tariffs: Sell the Stock Now? (Zacks)
08:21AM	Harley-Davidson Tops Q1 Earnings Estimates, Withdraws Guidance (Zacks)
03:40AM	Priced For Perfection (Seeking Alpha)
03:08AM	Harley-Davidson Inc (HOG) Q1 2025 Earnings Call Highlights: Navigating Challenges with ... (GuruFocus.com)

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Motorcycles & Related Products and Financial Services. The Motorcycles & Related Products segment manufactures, designs, and sells at wholesale on-road Harley-Davidson motorcycles as well as motorcycle parts, accessories, general merchandise, and related services. The Financial Services segment consists of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson motorcycles. The company was founded by William Sylvester Harley, Arthur Davidson, Walter C. Davidson, Sr. and William A. Davidson in 1903 and is headquartered in Milwaukee, WI.

Insider Trading	Relationship	Date	Transaction	Cost	#Shares	Value ($)	#Shares Total	SEC Form 4
Masood Rafeh	Director	Aug 05 '25	Buy	24.06	2,068	49,756	4,705	Aug 07 04:15 PM
Sylvester Maryrose	Director	May 16 '25	Option Exercise	0.00	4,188	0	21,875	May 20 04:58 PM
Golston Allan C.	Director	May 16 '25	Option Exercise	0.00	2,095	0	4,302	May 20 04:53 PM
FARLEY JR JAMES D	Director	May 16 '25	Option Exercise	0.00	4,188	0	22,659	May 20 04:35 PM
Alstead Troy	Director	May 16 '25	Option Exercise	0.00	4,188	0	35,234	May 20 04:29 PM
Mansfield Luke Christopher	Chief Commercial Officer	Feb 13 '25	Sale	25.96	3,400	88,264	23,555	Feb 18 04:38 PM
Mansfield Luke Christopher	Officer	Feb 13 '25	Proposed Sale	25.96	3,400	88,264		Feb 13 04:43 PM
ZEITZ JOCHEN	President and CEO	Feb 09 '25	Option Exercise	0.00	45,309	0	675,596	Feb 11 04:29 PM
Termaat Tori	Chief Human Resources Officer	Feb 09 '25	Option Exercise	0.00	2,198	0	13,234	Feb 11 04:27 PM
Root Jonathan R	CFO and President, Commercial	Feb 09 '25	Option Exercise	0.00	2,494	0	22,542	Feb 11 04:25 PM
Mansfield Luke Christopher	Chief Commercial Officer	Feb 09 '25	Option Exercise	0.00	2,347	0	27,312	Feb 11 04:23 PM
Krishnan Jagdish	Chief Digital Officer	Feb 09 '25	Option Exercise	0.00	3,999	0	28,711	Feb 11 04:21 PM
Krause Paul J	Chief Legal Officer	Feb 09 '25	Option Exercise	0.00	3,251	0	26,054	Feb 11 04:19 PM
Koval Glen	SVP Motorcycle Development	Feb 09 '25	Option Exercise	0.00	2,731	0	8,790	Feb 11 04:17 PM
KORNETZKE MARK R	Chief Accounting Officer	Feb 09 '25	Option Exercise	0.00	2,352	0	8,121	Feb 11 04:15 PM
ZEITZ JOCHEN	President and CEO	Feb 05 '25	Option Exercise	0.00	63,951	0	653,632	Feb 07 04:28 PM
Termaat Tori	Chief Human Resources Officer	Feb 05 '25	Option Exercise	0.00	1,515	0	10,116	Feb 07 04:27 PM
Root Jonathan R	CFO and President, Commercial	Feb 05 '25	Option Exercise	0.00	3,168	0	17,794	Feb 07 04:26 PM
Mansfield Luke Christopher	Chief Commercial Officer	Feb 05 '25	Option Exercise	0.00	2,077	0	22,875	Feb 07 04:25 PM
Krishnan Jagdish	Chief Digital Officer	Feb 05 '25	Option Exercise	0.00	3,168	0	20,662	Feb 07 04:24 PM
Krause Paul J	Chief Legal Officer	Feb 05 '25	Option Exercise	0.00	2,243	0	21,295	Feb 07 04:23 PM
Koval Glen	SVP Motorcycle Development	Feb 05 '25	Option Exercise	0.00	1,365	0	7,227	Feb 07 04:22 PM
KORNETZKE MARK R	Chief Accounting Officer	Feb 05 '25	Option Exercise	0.00	1,829	0	6,765	Feb 07 04:21 PM
Do Charles	Sr. Vice President, HDFSI	Feb 05 '25	Option Exercise	0.00	1,534	0	1,717	Feb 07 04:20 PM
Sylvester Maryrose	Director	Oct 30 '24	Sale	32.25	4,278	137,966	17,687	Nov 01 04:38 PM
Sylvester Maryrose	Director	Oct 30 '24	Proposed Sale	32.90	4,278	140,746		Oct 30 04:18 PM

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HOG

Harley-Davidson, Inc

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