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PRPL | Purple Innovation, Inc.

Consumer Cyclical | Furnishings, Fixtures & Appliances | USA | NASD

Index	RUT	P/E	-	EPS (ttm)	-1.33	Insider Own	0.20%	Shs Outstand	105.08M	Perf Week	-18.91%
Market Cap	201.59M	Forward P/E	-	EPS next Y	-0.10	Insider Trans	136.12%	Shs Float	101.35M	Perf Month	-15.99%
Income	-128.70M	PEG	-	EPS next Q	-0.03	Inst Own	94.30%	Short Float / Ratio	6.22% / 7.68	Perf Quarter	-26.57%
Sales	518.60M	P/S	0.39	EPS this Y	-2.70%	Inst Trans	-7.93%	Short Interest	6.30M	Perf Half Y	-32.65%
Book/sh	1.68	P/B	1.11	EPS next Y	73.70%	ROA	-26.30%	Target Price	4.46	Perf Year	-52.65%
Cash/sh	0.25	P/C	7.49	EPS next 5Y	15.00%	ROE	-63.10%	52W Range	2.02 - 6.76	Perf YTD	-61.05%
Dividend	-	P/FCF	-	EPS past 5Y	-	ROI	-124.80%	52W High	-72.40%	Beta	1.59
Dividend %	-	Quick Ratio	0.60	Sales past 5Y	-	Gross Margin	37.00%	52W Low	-7.67%	ATR	0.15
Employees	1600	Current Ratio	1.50	Sales Q/Q	-16.10%	Oper. Margin	-13.30%	RSI (14)	27.52	Volatility	5.83% 6.64%
Optionable	Yes	Debt/Eq	0.00	EPS Q/Q	-254.00%	Profit Margin	-24.80%	Rel Volume	1.64	Prev Close	2.12
Shortable	Yes	LT Debt/Eq	0.00	Earnings	Aug 09 AMC	Payout	-	Avg Volume	819.81K	Price	1.87
Recom	2.20	SMA20	-15.47%	SMA50	-27.50%	SMA200	-46.60%	Volume	1,346,470	Change	-12.03%

Date	Action	Analyst	Rating Change	Price Target Change
Nov-10-22	Upgrade	Craig Hallum	Hold → Buy	$4 → $6
Mar-02-22	Reiterated	UBS	Neutral	$10 → $6.50
Mar-02-22	Reiterated	Truist	Hold	$10 → $5
Mar-02-22	Reiterated	KeyBanc Capital Markets	Overweight	$22 → $16
Mar-02-22	Reiterated	BofA Securities	Underperform	$5.50 → $4.50
Mar-02-22	Reiterated	B. Riley Securities	Neutral	$9 → $6
Mar-02-22	Downgrade	ROTH Capital	Buy → Neutral	$10 → $6
Nov-10-21	Downgrade	UBS	Buy → Neutral	$32 → $15
Nov-10-21	Downgrade	Truist	Buy → Hold	$12
Nov-10-21	Downgrade	Raymond James	Outperform → Mkt Perform
Nov-10-21	Downgrade	B. Riley Securities	Buy → Neutral	$14
Nov-08-21	Downgrade	BofA Securities	Buy → Underperform	$36 → $16
Sep-28-21	Downgrade	Craig Hallum	Buy → Hold	$22
Dec-16-20	Initiated	Truist	Buy	$35
Oct-14-20	Reiterated	B. Riley Securities	Buy	$26 → $33
Oct-13-20	Initiated	UBS	Buy	$35
Oct-06-20	Reiterated	Oppenheimer	Outperform	$25 → $37
Sep-03-20	Resumed	ROTH Capital	Buy	$27
Aug-14-20	Reiterated	B. Riley FBR	Buy	$23 → $26
Aug-03-20	Initiated	Craig Hallum	Buy	$30

Show Previous Ratings

Sep-21-23 04:05PM	PURPLE APPOINTS TODD VOGENSEN AS CHIEF FINANCIAL OFFICER (PR Newswire) -12.03%
Sep-05-23 03:30PM	7 Stocks to Buy Based on Unusual Options Activity (InvestorPlace)
Aug-16-23 08:40AM	Implied Volatility Surging for Purple Innovation (PRPL) Stock Options (Zacks)
Aug-14-23 03:51PM	The 3 Most Undervalued Penny Stocks to Buy Now: August 2023 (InvestorPlace)
Aug-10-23 03:27PM	Why Purple Innovation Stock Was Sinking Today (Motley Fool) -13.19%
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09:13AM	Q2 2023 Purple Innovation Inc Earnings Call (Thomson Reuters StreetEvents)
Aug-09-23 05:40PM	Purple Innovation (PRPL) Reports Q2 Loss, Misses Revenue Estimates (Zacks) -11.07%
04:27PM	Purple Innovation: Q2 Earnings Snapshot (AP Finance)
04:05PM	Purple Innovation Reports Second Quarter 2023 Results (PR Newswire)
Aug-04-23 11:44AM	Factors Likely to Drive Purple Innovation's (PRPL) Q2 Earnings (Zacks)
Aug-02-23 04:05PM	Purple to Report Second Quarter 2023 Results on August 9, 2023 (PR Newswire)
Jun-15-23 04:09PM	Purple Launches Two New Mobile-Controlled Adjustable Smart Bases (PR Newswire)
Jun-12-23 08:00AM	Purple to Participate in Oppenheimer 23rd Annual Consumer Growth & E-Commerce Conference (PR Newswire)
May-15-23 09:00AM	PURPLE LAUNCHES INNOVATIVE PREMIUM AND LUXE COLLECTIONS FEATURING NINE NEW MATTRESSES (PR Newswire)
May-11-23 09:03AM	Q1 2023 Purple Innovation Inc Earnings Call (Thomson Reuters StreetEvents) +19.20%
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May-10-23 05:55PM	Purple Innovation (PRPL) Reports Q1 Loss, Tops Revenue Estimates (Zacks)
04:51PM	Purple Innovation: Q1 Earnings Snapshot (AP Finance)
04:05PM	Purple Innovation Reports First Quarter 2023 Results (PR Newswire)
May-09-23 02:43PM	Why Tempur Sealy's Gain Was Purple Innovation's Pain Today (Motley Fool) -13.71%
May-02-23 05:46PM	/C O R R E C T I O N -- Purple Innovation, Inc./ (PR Newswire)
10:02AM	Purple Innovation (PRPL) May Report Negative Earnings: Know the Trend Ahead of Q1 Release (Zacks)
Apr-21-23 06:35PM	Veon and Purple Innovation Stock Face Action From Activist Investors (Barrons.com)
10:39AM	Top 10 Stocks Activist Investors Are Targeting (Insider Monkey)
Apr-13-23 04:05PM	Purple Innovation Announces Cooperative Framework with Coliseum Capital (Business Wire)
Apr-04-23 12:39PM	Lamb Weston (LW) Readies for Q3 Earnings: Things to Note (Zacks)
Mar-28-23 06:46AM	Daily Vickers Top Buyers & Sellers for 03/28/2023 (Argus Research) +7.97%
Mar-26-23 07:22AM	16 Best Mattress Brands In The US (Insider Monkey)
Mar-22-23 06:32AM	Heres Why You Can Confidently Invest in Purple Innovation (PRPL) (Insider Monkey) +8.63%
Mar-20-23 04:10AM	Purple Innovation, Inc. (NASDAQ:PRPL) Q4 2022 Earnings Call Transcript (Insider Monkey)
Mar-17-23 08:03AM	Q4 2022 Purple Innovation Inc Earnings Call (Thomson Reuters StreetEvents) -19.70%
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Mar-16-23 05:25PM	Purple Innovation (PRPL) Reports Q4 Loss, Tops Revenue Estimates (Zacks)
04:06PM	Purple Innovation Special Committee Announces Coliseum Capital's Rejection of Settlement Proposal Designed to Treat All Shareholders Fairly (PR Newswire)
04:05PM	Purple Innovation Reports Fourth Quarter and Full Year 2022 Results (PR Newswire)
Mar-14-23 08:48AM	Should You Buy Purple Innovation (PRPL) Ahead of Earnings? (Zacks)
Mar-10-23 09:35AM	Down -21.81% in 4 Weeks, Here's Why Purple Innovation (PRPL) Looks Ripe for a Turnaround (Zacks)
Mar-07-23 04:05PM	Purple to Report Fourth Quarter and Full Year 2022 Results on March 16, 2023 (PR Newswire)
12:45PM	3 Reasons Why Growth Investors Shouldn't Overlook Purple Innovation (PRPL) (Zacks)
Feb-28-23 10:00AM	Will Purple Innovation (PRPL) Report Negative Q4 Earnings? What You Should Know (Zacks)
Feb-23-23 09:35AM	Down -26.26% in 4 Weeks, Here's Why Purple Innovation (PRPL) Looks Ripe for a Turnaround (Zacks) +7.80%
Feb-21-23 01:50PM	Coliseum Capital Files Lawsuit Against Purple Innovation Non-Executive Directors to Ensure Fair and Democratic Board Election (Business Wire) -5.37%
Feb-17-23 12:45PM	Is Purple Innovation (PRPL) a Solid Growth Stock? 3 Reasons to Think "Yes" (Zacks)
Feb-14-23 02:30PM	Mattress Maker Purple Innovation Hits Back at Investor Seeking Board Control (The Wall Street Journal)
08:30AM	Purple Special Committee Takes Action to Protect Rights of All Shareholders in Face of Coliseum Capital Managements Effort to Gain Control of the Company (Business Wire)
Feb-13-23 05:24PM	Purple Innovation Responds to Coliseum Capitals Campaign to Replace a Majority of the Board (Business Wire)
08:30AM	Coliseum Nominates Slate of Highly Qualified and Engaged Director Candidates for Election at Purple Innovation 2023 Annual Meeting (Business Wire)
Feb-08-23 10:59PM	Purple Innovation, Inc. Announces Pricing of Upsized Public Offering of Class A Common Stock (PR Newswire)
04:03PM	Purple Innovation, Inc. Announces Public Offering of Class A Common Stock (PR Newswire)
Feb-02-23 06:59AM	Strength Seen in Purple Innovation (PRPL): Can Its 6.7% Jump Turn into More Strength? (Zacks)
Jan-30-23 12:45PM	Purple Innovation (PRPL) is an Incredible Growth Stock: 3 Reasons Why (Zacks)
08:00AM	Purple Innovation Announces Preliminary Estimated Fiscal 2022 Results in Conjunction with Presenting its New Premium Mattress Lineup at Las Vegas Market (PR Newswire)
Jan-20-23 06:35PM	Purple Innovation and American Equity Stock See Action From Activist Investors (Barrons.com) -7.80%
08:50AM	Despite Fast-paced Momentum, Purple Innovation (PRPL) Is Still a Bargain Stock (Zacks)
Jan-19-23 08:15AM	Mattress company Purple Innovation disappointed that hedge fund Coliseum wants to replace most of its board after making bid for company (MarketWatch)
08:00AM	Purple Innovation Special Committee of the Board Comments on Coliseum Capital Management's Amended 13D (PR Newswire)
Jan-13-23 05:15PM	PURPLE APPOINTS SCOTT KERBY AS CHIEF OF OWNED RETAIL (PR Newswire)
Jan-12-23 04:30PM	Purple Innovation Rejects Unsolicited Proposal from Coliseum Capital Management (PR Newswire)
Jan-04-23 04:15PM	Purple to Participate in 2023 ICR Conference (PR Newswire)
Dec-15-22 10:02AM	AWH Capital, LP Urges Purple Innovation (NASDAQ: PRPL) to Reject Coliseum's Takeover Offer (PR Newswire)
Dec-07-22 08:50AM	Purple Innovation (PRPL) Is Attractively Priced Despite Fast-paced Momentum (Zacks)
Nov-14-22 09:55AM	How Much Upside is Left in Purple Innovation (PRPL)? Wall Street Analysts Think 75% (Zacks)
08:50AM	Fast-paced Momentum Stock Purple Innovation (PRPL) Is Still Trading at a Bargain (Zacks)
Nov-10-22 08:10AM	Purple Innovation Pops On Q3 Earnings Beat (Benzinga) +31.09%
Nov-09-22 05:25PM	Purple Innovation (PRPL) Surpasses Q3 Earnings and Revenue Estimates (Zacks) -10.97%
04:05PM	Purple Innovation Reports Third Quarter 2022 Results (PR Newswire)
Nov-03-22 04:05PM	Purple to Report Third Quarter 2022 Results on November 9, 2022 (PR Newswire)
08:00AM	The Lovesac Company Appoints John Legg as Chief Supply Chain Officer (GlobeNewswire)
Oct-18-22 04:05PM	Purple Appoints Keira Krausz as Chief Marketing Officer (PR Newswire)
Oct-13-22 08:41AM	10 Best Stocks to Buy According to Angela Aldrichs Bayberry Capital Partners (Insider Monkey)
Sep-26-22 07:45AM	Purple Innovation stock falls after adopting 'poison pill' in response to unsolicited buyout bid from large shareholder (MarketWatch)
07:30AM	Purple Innovation Announces Formation of Special Committee to Evaluate Unsolicited Takeover Proposal from Coliseum Capital Management (PR Newswire)
Sep-23-22 06:35PM	Purple Innovation and Edgewise Therapeutics Stock See Action From Activist Investors (Barrons.com)
Sep-19-22 01:22PM	Here's Why Purple Innovation Stock Skyrocketed Today (Motley Fool) +39.43%
07:31AM	Purple Innovation confirms buyout bid that values mattress seller at about $362 million (MarketWatch)
07:19AM	Purple Innovation Confirms Receipt of Unsolicited, Non-Binding Proposal to Acquire the Company (PR Newswire)
Sep-01-22 03:07PM	Purple Innovation Tucks In Intellibed - What's The Benefit? (Benzinga) +20.28%
01:03PM	Calculating The Fair Value Of Purple Innovation, Inc. (NASDAQ:PRPL) (Simply Wall St.)
10:56AM	Purple Innovation Announces Acquisition of Intellibed (PR Newswire)
08:30AM	Purple Innovation Acquires Intellibed (PR Newswire)
Aug-12-22 06:11AM	These Analysts Just Made A Massive Downgrade To Their Purple Innovation, Inc. (NASDAQ:PRPL) EPS Forecasts (Simply Wall St.)
Aug-09-22 07:25PM	Purple Innovation (PRPL) Reports Q2 Loss, Misses Revenue Estimates (Zacks) -8.29%
04:05PM	Purple Innovation Reports Second Quarter 2022 Results (PR Newswire)
Aug-08-22 10:53AM	Purple Innovation (NASDAQ:PRPL) shareholders have endured a 85% loss from investing in the stock a year ago (Simply Wall St.) +10.47%
Aug-02-22 04:05PM	Purple to Report Second Quarter 2022 Results on August 9, 2022 (PR Newswire)
Aug-01-22 10:00AM	Earnings Preview: Purple Innovation (PRPL) Q2 Earnings Expected to Decline (Zacks)
Jun-26-22 09:14AM	Hopeful week for insiders who might be regretting buying US$989k of Purple Innovation, Inc. (NASDAQ:PRPL) stock earlier this year (Simply Wall St.)
Jun-01-22 11:12AM	Mattress maker stocks sink on signs of weak Memorial Day sales (MarketWatch) -7.82%
May-11-22 11:19AM	Is It Time To Consider Buying Purple Innovation, Inc. (NASDAQ:PRPL)? (Simply Wall St.)
May-10-22 05:25PM	Purple Innovation (PRPL) Reports Q1 Loss, Tops Revenue Estimates (Zacks) -9.30%
04:05PM	Purple Innovation Reports First Quarter 2022 Results (PR Newswire)
May-03-22 04:05PM	Purple Appoints Eric Haynor as Chief Operating Officer (PR Newswire)
07:30AM	Purple to Report First Quarter 2022 Results on May 10, 2022 (PR Newswire)
Mar-25-22 05:15AM	Village Farms (VFF) Stock Jumps 6.4%: Will It Continue to Soar? (Zacks) -7.74%
Mar-24-22 09:53PM	Purple Innovation, Inc. Announces Pricing of Upsized Public Offering of Class A Common Stock (PR Newswire)
04:01PM	Purple Innovation, Inc. Announces Public Offering of Class A Common Stock (PR Newswire)
Mar-22-22 02:06PM	Purple Appoints Jeff Hutchings as Chief Innovation Officer (PR Newswire)
Mar-01-22 06:05PM	Purple Innovation (PRPL) Reports Q4 Loss, Misses Revenue Estimates (Zacks)
04:05PM	Purple Innovation Reports Fourth Quarter and Full Year 2021 Results; Board Names Robert DeMartini as Chief Executive Officer (PR Newswire)
Feb-24-22 03:00PM	Analysts Estimate Purple Innovation (PRPL) to Report a Decline in Earnings: What to Look Out for (Zacks) +10.00%
Feb-08-22 02:38PM	Schwartz Investment Counsel Inc Buys Purple Innovation Inc, AptarGroup Inc, Coca-Cola ... (GuruFocus.com)
Feb-02-22 05:38PM	Van Berkom & Associates Inc. Buys Victory Capital Holdings Inc, Cerence Inc, Purple ... (GuruFocus.com) -11.53%

Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company also offers bases, foundations, sheets, mattress protectors, bed frames, seat cushions, blankets, and duvets, as well as pet beds. It markets and sells its products through its e-commerce online channels, retail brick-and-mortar wholesale partners, and third-party online retailers, as well as through Purple retail showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.

Insider Trading	Relationship	Date	Transaction	Cost	#Shares	Value ($)	#Shares Total	SEC Form 4
DICAMILLO GARY T	Director	Aug 28	Buy	2.22	10,000	22,182	158,478	Aug 30 11:03 AM
McGarvey Casey Kale	Chief Legal Officer	Jun 02	Buy	2.85	22,300	63,553	108,436	Jun 06 04:10 PM
KERBY JEFFERY SCOTT	Chief of Owned Retail	May 26	Buy	3.45	16,350	56,445	39,427	May 30 05:44 PM
DARLING SETH LANE	Director	May 16	Buy	3.02	17,000	51,425	17,000	May 16 08:35 PM
DeMartini Robert	CEO	May 15	Buy	2.97	50,000	148,665	240,474	May 17 08:02 AM
Pate R Carter	Director	May 15	Buy	2.95	16,949	50,000	16,949	May 15 05:10 PM
HAYNOR ERIC SCOTT	Chief Operating Officer	Mar 23	Buy	2.75	138,598	381,129	138,598	Mar 27 04:01 PM
KERBY JEFFERY SCOTT	Chief of Owned Retail	Mar 23	Buy	2.77	23,077	63,919	23,077	Mar 27 04:00 PM
Coliseum Capital Management, L	Director	Feb 13	Buy	4.50	5,960,320	26,821,440	46,814,450	Feb 14 08:31 AM

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PRPL | Purple Innovation, Inc.

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