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Purple Innovation, Inc.
Index- P/E- EPS (ttm)-3.80 Insider Own0.30% Shs Outstand64.59M Perf Week4.65%
Market Cap1.75B Forward P/E22.41 EPS next Y1.17 Insider Trans-97.35% Shs Float57.75M Perf Month-4.25%
Income-224.90M PEG- EPS next Q0.12 Inst Own91.60% Short Float10.21% Perf Quarter-23.42%
Sales712.50M P/S2.46 EPS this Y-167.70% Inst Trans-9.67% Short Ratio4.53 Perf Half Y-25.83%
Book/sh2.43 P/B10.75 EPS next Y60.16% ROA-48.20% Target Price37.70 Perf Year38.03%
Cash/sh1.55 P/C16.88 EPS next 5Y43.10% ROE-316.00% 52W Range17.01 - 41.08 Perf YTD-20.67%
Dividend- P/FCF48.00 EPS past 5Y- ROI98.70% 52W High-35.10% Beta1.29
Dividend %- Quick Ratio1.30 Sales past 5Y- Gross Margin47.60% 52W Low56.73% ATR1.18
Employees1600 Current Ratio1.90 Sales Q/Q52.30% Oper. Margin10.50% RSI (14)49.84 Volatility4.07% 4.19%
OptionableYes Debt/Eq0.27 EPS Q/Q-54.20% Profit Margin-31.60% Rel Volume0.48 Prev Close26.13
ShortableYes LT Debt/Eq0.26 EarningsMay 17 BMO Payout- Avg Volume1.30M Price26.66
Recom1.70 SMA200.56% SMA50-4.20% SMA200-14.48% Volume482,449 Change2.03%
Dec-16-20Initiated Truist Buy $35
Oct-14-20Reiterated B. Riley Securities Buy $26 → $33
Oct-13-20Initiated UBS Buy $35
Oct-06-20Reiterated Oppenheimer Outperform $25 → $37
Sep-03-20Resumed ROTH Capital Buy $27
Aug-14-20Reiterated B. Riley FBR Buy $23 → $26
Aug-03-20Initiated Craig Hallum Buy $30
Jun-16-20Initiated B. Riley FBR Buy $23
Dec-19-19Initiated BofA/Merrill Buy $10
Nov-26-19Initiated Raymond James Outperform $11
Nov-26-19Initiated Oppenheimer Outperform $15
Nov-25-19Initiated KeyBanc Capital Markets Overweight $12
Oct-28-19Initiated ROTH Capital Buy $10
Apr-11-18Initiated Wedbush Outperform $11
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Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. It also offers sheets, mattress protectors, bed frames, seat cushions, and weighted blankets and duvets. The company markets and sells its products through direct-to-consumer online channels, retail brick-and-mortar wholesale partners, and third-party online retailers, as well as through its factory outlet and the company owned showrooms. Purple Innovation, Inc. was founded in 2010 and is headquartered in Lehi, Utah.
Insider Trading Relationship Date Transaction Cost #Shares Value ($) #Shares Total SEC Form 4
Anthos PanoDirectorJun 11Sale29.0079923,1719,033Jun 15 12:57 PM
Anthos PanoDirectorJun 10Sale29.001,70749,5109,832Jun 15 12:57 PM
Anthos PanoDirectorJun 09Sale29.007,735224,34511,539Jun 15 12:57 PM
Anthos PanoDirectorJun 07Sale29.137,000203,90119,274Jun 15 12:57 PM
Anthos PanoDirectorMay 25Option Exercise11.501,41516,27226,802May 25 08:19 PM
Coliseum Capital Management, LDirectorMay 21Sale30.007,308,792219,263,7608,235,943May 25 04:16 PM
Coliseum Capital Management, LDirectorMar 05Option Exercise11.502,891,24933,249,36416,420,942Mar 09 04:15 PM
McGarvey Casey KaleChief Legal OfficerJan 25Sale40.5255,0002,228,8750Jan 26 05:58 PM
Anthos PanoDirectorNov 24Sale28.508,752249,43224,418Dec 01 06:09 PM
Anthos PanoDirectorNov 23Sale29.002487,19232,922Dec 01 06:09 PM
Legg John A.Chief Operating OfficerNov 18Option Exercise5.7515,00086,25017,980Nov 19 03:03 PM
Legg John A.Chief Operating OfficerNov 18Sale30.1415,000452,1002,980Nov 19 03:03 PM
White Verdi Ray IIIChief Retail OfficerNov 17Option Exercise6.6510,00066,50010,000Nov 19 09:19 AM
White Verdi Ray IIIChief Retail OfficerNov 17Sale28.5110,000285,1000Nov 19 09:19 AM
Coliseum Capital Management, LDirectorNov 09Option Exercise11.501,422,13916,354,59814,065,345Nov 09 06:07 PM
Legg John A.Chief Operating OfficerSep 30Option Exercise5.7510,00057,50012,980Sep 30 06:58 PM
Legg John A.Chief Operating OfficerSep 30Sale24.7210,000247,2002,980Sep 30 06:58 PM
ZEPF PAUL JDirectorSep 28Sale24.5226,760656,20961,883Sep 28 03:18 PM
Phillips Craig LeeChief Financial OfficerSep 25Option Exercise8.1748,690397,79751,690Sep 25 04:24 PM
Phillips Craig LeeChief Financial OfficerSep 25Sale24.0048,6901,168,5603,000Sep 25 04:24 PM
ZEPF PAUL JDirectorSep 25Sale23.9133,240794,71488,643Sep 25 04:13 PM
Phillips Craig LeeChief Financial OfficerSep 23Option Exercise8.1751,310419,20354,310Sep 25 04:24 PM
Phillips Craig LeeChief Financial OfficerSep 23Sale23.8951,3101,225,7963,000Sep 25 04:24 PM
ZEPF PAUL JDirectorSep 23Sale24.1040,000964,196121,883Sep 25 04:13 PM
Legg John A.Chief Operating OfficerSep 22Option Exercise5.7515,00086,25017,980Sep 30 06:58 PM
Legg John A.Chief Operating OfficerSep 22Sale21.3815,000320,7002,980Sep 30 06:58 PM
ZEPF PAUL JDirectorSep 16Sale24.4650,0001,223,025161,883Sep 17 04:09 PM
ZEPF PAUL JDirectorSep 15Sale24.2596,7602,346,225211,883Sep 17 04:09 PM
Pearce Tony MarionFormer 10% OwnerSep 14Sale18.5013,600,000251,600,0000Sep 17 06:09 AM
Pearce Terry VernonFormer 10% OwnerSep 14Sale18.5013,600,000251,600,0000Sep 17 06:07 AM
InnoHold, LLCFormer 10% OwnerSep 14Sale18.5013,600,000251,600,0000Sep 17 06:06 AM
White Verdi Ray IIIChief Retail OfficerAug 24Option Exercise6.6517,000113,05017,000Sep 30 06:58 PM
White Verdi Ray IIIChief Retail OfficerAug 24Sale20.8517,000354,4500Sep 30 06:58 PM
InnoHold, LLC10% OwnerAug 20Sale20.203,150,45063,639,09013,600,000Aug 24 04:03 PM
Pearce Terry Vernon10% OwnerAug 20Sale20.203,150,45063,639,09013,600,000Aug 24 04:03 PM
Pearce Tony Marion10% OwnerAug 20Sale20.203,150,45063,639,09013,600,000Aug 24 04:02 PM