Analysts 14 incl. previous ratings
Rating Distribution 1 Buy · 10 Hold · 3 Sell
Date Action Analyst Rating Change Price Target Change Implied Upside Sep 10, 2026 Resumed M Morgan Stanley
Equal-Weight $4 -18.5% Aug 11, 2026 Downgrade B Barclays
Equal Weight → Underweight $5 +1.8% May 13, 2026 Reiterated T Telsey Advisory Group
Market Perform $6 → $5.50 +12.0% May 13, 2026 Downgrade S Stifel
Buy → Hold $6 +22.2% Feb 10, 2026 Downgrade C Citigroup
Neutral → Sell $6.20 +26.3% Feb 09, 2026 Reiterated T Telsey Advisory Group
Market Perform $5 → $6 +22.2% Dec 10, 2025 Initiated G Guggenheim
Buy $6 +22.2% Oct 15, 2025 Initiated B BTIG Research
Neutral Sep 15, 2025 Downgrade R Rothschild & Co Redburn
Buy → Neutral $6 +22.2% Jul 02, 2025 Initiated G Goldman
Neutral $7 +42.6% May 07, 2025 Reiterated T Telsey Advisory Group
Market Perform $10 → $7 +42.6% Jan 16, 2025 Downgrade A Argus
Buy → Hold Nov 22, 2024 Initiated N Needham
Hold Nov 08, 2024 Reiterated T Telsey Advisory Group
Market Perform $8 → $10 +103.7% Aug 09, 2024 Reiterated T Telsey Advisory Group
Market Perform $7 → $8 +62.9% Jul 23, 2024 Downgrade M Morgan Stanley
Equal-Weight → Underweight $8 → $4 -18.5% May 23, 2024 Downgrade O Oppenheimer
Outperform → Perform May 17, 2024 Reiterated T Telsey Advisory Group
Market Perform $8 → $7 +42.6% May 16, 2024 Downgrade W William Blair
Outperform → Mkt Perform May 16, 2024 Downgrade J JP Morgan
Neutral → Underweight $8 → $6 +22.2%
Show Previous Ratings
Insider Trading
Relationship
Date
Transaction
Cost
#Shares
Value ($)
#Shares Total
SEC Form 4
Liedtke Eric Former Affiliate Aug 31 '26 Proposed Sale 4.94 86,574 427,953 Aug 31 05:53 PM Taleghani Reza Chief Financial Officer Aug 11 '26 Buy 5.37 18,656 100,181 87,621 Aug 12 09:03 PM WATSA V PREM ET AL 10% Owner May 13 '26 Buy 4.97 739,521 3,677,860 44,179,116 May 14 07:41 PM WATSA V PREM ET AL 10% Owner May 12 '26 Buy 4.99 438,723 2,190,719 43,439,595 May 14 07:41 PM WATSA V PREM ET AL 10% Owner May 14 '26 Buy 5.00 100 500 44,179,216 May 14 07:41 PM Bergman David Former Chief Financial Officer Feb 17 '26 Proposed Sale 7.70 26,835 206,495 Feb 19 04:50 PM WATSA V PREM ET AL 10% Owner Jan 27 '26 Buy 6.24 1,528,986 9,543,125 42,911,086 Jan 29 06:18 PM WATSA V PREM ET AL 10% Owner Jan 28 '26 Buy 6.21 1,112,119 6,902,589 43,000,872 Jan 29 06:18 PM WATSA V PREM ET AL 10% Owner Jan 26 '26 Buy 6.21 995,896 6,187,273 42,224,581 Jan 26 06:48 PM WATSA V PREM ET AL 10% Owner Jan 23 '26 Buy 6.15 928,397 5,705,278 19,404,076 Jan 26 06:48 PM WATSA V PREM ET AL 10% Owner Jan 22 '26 Buy 6.15 411,057 2,527,672 18,475,679 Jan 26 06:48 PM WATSA V PREM ET AL 10% Owner Jan 21 '26 Buy 5.89 5,000,000 29,461,500 18,064,622 Jan 21 08:02 PM WATSA V PREM ET AL 10% Owner Jan 16 '26 Buy 5.60 1,837,686 10,282,404 11,295,041 Jan 21 08:02 PM WATSA V PREM ET AL 10% Owner Jan 20 '26 Buy 5.62 1,769,581 9,940,621 13,064,622 Jan 21 08:02 PM WATSA V PREM ET AL 10% Owner Dec 30 '25 Buy 5.12 13,182,469 67,443,913 41,958,923 Jan 02 05:15 PM WATSA V PREM ET AL 10% Owner Dec 22 '25 Buy 4.48 7,739,154 34,640,882 24,691,049 Dec 29 09:36 PM WATSA V PREM ET AL 10% Owner Dec 23 '25 Buy 4.51 2,745,253 12,371,083 26,815,501 Dec 29 09:36 PM WATSA V PREM ET AL 10% Owner Dec 29 '25 Buy 4.66 2,497,826 11,631,992 30,454,445 Dec 29 09:36 PM WATSA V PREM ET AL 10% Owner Dec 26 '25 Buy 4.58 1,385,850 6,343,857 28,691,049 Dec 29 09:36 PM WATSA V PREM ET AL 10% Owner Dec 24 '25 Buy 4.55 1,313,881 5,975,709 27,691,049 Dec 29 09:36 PM
Under Armour, Inc. engages in the development, marketing, and distribution of branded performance apparel, footwear, and accessories for men, women, and youth. It operates through the following geographical segments: North America, EMEA, Asia-Pacific, Latin America, and Other. The company was founded by Kevin A. Plank in 1996 and is headquartered in Baltimore, MD.
Founder Mr. Kevin A. Plank
Executive VP & CFO Mr. Reza Taleghani
Chief Supply Chain Officer Mr. Shawn Curran
Chief Merchandising Officer Ms. Kara Trent
Chief Accounting Officer & Principal Accounting Officer Mr. Eric J. Aumen