PRPL

Peers: SGI LOVE ETD CULP FLXS BSET HOFT ATER W ARHS

Index	-
Market Cap	13.47M
Enterprise Value	205.32M
Income	-48.70M
Sales	453.45M
Book/sh	-14.65
Cash/sh	5.34
Dividend Est.	-
Dividend TTM	-
Dividend Ex-Date	-
Dividend Gr. 3/5Y	- -
Payout	-
Employees	1100
IPO	Oct 29, 2015

P/E	-
Forward P/E	-
PEG	-
P/S	0.03
P/B	-
P/C	0.58
P/FCF	-
EV/EBITDA	-
EV/Sales	0.45
Quick Ratio	0.27
Current Ratio	0.52
Debt/Eq	-
LT Debt/Eq	-
Option/Short	No / Yes

EPS (ttm)	-11.24
EPS next Y	-5.96
EPS next Q	-1.26
EPS this Y	24.62%
EPS next Y	1.16%
EPS next 5Y	-
EPS past 3/5Y	25.06% 39.84%
Sales past 3/5Y	-6.49% -6.29%
EPS Y/Y TTM	42.52%
Sales Y/Y TTM	-0.74%
EPS Q/Q	81.42%
Sales Q/Q	-6.50%
Earnings	Nov 04 AMC
EPS/Sales Surpr.	30.28% -5.86%

Insider Own	5.04%
Insider Trans	37.58%
Inst Own	51.49%
Inst Trans	-0.72%
ROA	-17.14%
ROE	-11027.43%
ROIC	-654.43%
Gross Margin	41.78%
Oper. Margin	-6.64%
Profit Margin	-10.74%
SMA20	31.43%
SMA50	2.27%
SMA200	-70.66%
Trades

Shs Outstand	4.35M
Shs Float	4.13M
Short Float	3.21%
Short Ratio	3.60
Short Interest	0.13M
52W High	22.21 -86.09%
52W Low	1.83 68.85%
Volatility	15.59% 10.50%
ATR (14)	0.30
RSI (14)	58.93
Beta	1.50
Rel Volume	0.00
Avg Volume	36.86K
Volume	0

Perf Week	22.13%
Perf Month	41.10%
Perf Quarter	-61.85%
Perf Half Y	-75.03%
Perf YTD	-82.10%
Perf Year	-85.35%
Perf 3Y	-87.13%
Perf 5Y	-99.36%
Perf 10Y	-98.74%
Recom	3.00
Target Price	16.00
Prev Close	3.09
Price	3.09
Change %	0.00%

Consensus

Hold

Avg. Price Target

$16.00

Implied Upside

+417.8%

Analysts11incl. previous ratings

Rating Distribution3 Buy · 7 Hold · 1 Sell

Date	Action	Analyst	Rating Change	Price Target Change	Implied Upside
Apr 29, 2026	Downgrade	KKeyBanc Capital Markets	Overweight → Sector Weight
Sep 04, 2024	Downgrade	WWedbush	Outperform → Neutral	$1.75 → $1.10	-64.4%
Mar 13, 2024	Upgrade	RROTH MKM	Neutral → Buy	$2 → $2.50	-19.1%
Nov 10, 2022	Upgrade	CCraig Hallum	Hold → Buy	$4 → $6	+94.2%
Mar 02, 2022	Reiterated	UUBS	Neutral	$10 → $6.50	+110.4%
Mar 02, 2022	Reiterated	TTruist	Hold	$10 → $5	+61.8%
Mar 02, 2022	Reiterated	KKeyBanc Capital Markets	Overweight	$22 → $16	+417.8%
Mar 02, 2022	Reiterated	BBofA Securities	Underperform	$5.50 → $4.50	+45.6%
Mar 02, 2022	Reiterated	RB. Riley Securities	Neutral	$9 → $6	+94.2%
Mar 02, 2022	Downgrade	RROTH Capital	Buy → Neutral	$10 → $6	+94.2%
Nov 10, 2021	Downgrade	UUBS	Buy → Neutral	$32 → $15	+385.4%
Nov 10, 2021	Downgrade	TTruist	Buy → Hold	$12	+288.3%
Nov 10, 2021	Downgrade	RRaymond James	Outperform → Mkt Perform
Nov 10, 2021	Downgrade	RB. Riley Securities	Buy → Neutral	$14	+353.1%
Nov 08, 2021	Downgrade	BBofA Securities	Buy → Underperform	$36 → $16	+417.8%
Sep 28, 2021	Downgrade	CCraig Hallum	Buy → Hold	$22	+612.0%
Dec 16, 2020	Initiated	TTruist	Buy	$35	+1,032.7%
Oct 14, 2020	Reiterated	RB. Riley Securities	Buy	$26 → $33	+968.0%
Oct 13, 2020	Initiated	UUBS	Buy	$35	+1,032.7%
Oct 06, 2020	Reiterated	OOppenheimer	Outperform	$25 → $37	+1,097.4%

Oct-28-26 09:50PM	Purple's Labor Day Pricing Test Arrives As Third Guidance Cut Weighs On Shares (Earnings Whispers) +7.17% -6.08%
04:15PM	Purple Innovation to Report Third Quarter 2026 Results on November 4, 2026 (PR Newswire)
Aug-12-26 03:30PM	These Are the Stocks Wall Street Is Betting Against the Most (GuruFocus.com) -10.07%
Aug-11-26 01:03AM	Purple Innovation Inc (PRPL) (Q2 2026) Earnings Call Highlights: Showroom Growth and Margin ... (GuruFocus.com) -20.33%
Aug-10-26 04:17PM	Purple Innovation: Q2 Earnings Snapshot (Associated Press) -5.01%
04:05PM	Loading…
04:05PM	Purple Innovation Reports Second Quarter 2026 Results (PR Newswire)
Aug-07-26 09:24AM	Earnings To Watch: Purple Innovation Inc (PRPL) Q2 2026 -- GF Value Sees 153% Upside (GuruFocus.com) +6.09%
Jul-29-26 08:00AM	Purple Innovation to Report Second Quarter 2026 Results on August 10, 2026 (PR Newswire)
Apr-29-26 09:42AM	Spotify upgraded, Alibaba initiated: Wall Street's top analyst calls (The Fly) -8.26%
08:04AM	Purple taps former La-Z-Boy exec as CFO (Retail Dive)
03:05AM	Purple Innovation Inc (PRPL) Q1 2026 Earnings Call Highlights: Navigating Revenue Challenges ... (GuruFocus.com)
Apr-28-26 08:10AM	Purple Innovation: Q1 Earnings Snapshot (Associated Press) -17.10%
08:00AM	Purple Innovation Reports First Quarter 2026 Results (PR Newswire)
07:59AM	Purple Innovation Announces CFO Transition (PR Newswire)
Apr-27-26 09:22AM	Earnings To Watch: Purple Innovation Inc (PRPL) Reports Q1 2026 Result (GuruFocus.com)
08:00AM	Loading…
Apr-21-26 08:00AM	Purple Innovation to Report First Quarter 2026 Results on April 28, 2026 (PR Newswire)
Mar-31-26 03:02PM	Purple Innovation Inc (PRPL) Q4 2025 Earnings Call Highlights: Navigating Growth and Challenges (GuruFocus.com)
08:16AM	Purple Innovation: Q4 Earnings Snapshot (Associated Press)
08:00AM	Purple Innovation Reports Fourth Quarter and Full Year 2025 Results (PR Newswire)
Mar-30-26 09:18AM	Purple Innovation Inc (PRPL) Q4 2025 Earnings Report Preview: What To Expect (GuruFocus.com)
Mar-24-26 11:30PM	Purple Innovation Extends Maturity of Debt and Reschedules Fourth Quarter and Full Year 2025 Earnings Release and Conference Call (PR Newswire) -15.96%
01:45PM	Purple Innovation to Report Fourth Quarter and Full Year 2025 Results on March 25, 2026 (PR Newswire)
Jan-22-26 11:33PM	1 of Wall Street's Favorite Stock with Promising Prospects and 2 We Find Risky (StockStory)
Jan-14-26 10:33PM	Unpacking Q3 Earnings: Purple (NASDAQ:PRPL) In The Context Of Other Home Furnishings Stocks (StockStory) +5.63%
Jan-08-26 11:01PM	3 Reasons to Sell PRPL and 1 Stock to Buy Instead (StockStory)
Dec-15-25 09:00AM	Independent studies show Purple Innovations Essential and Restore mattresses, with GelFlex Grid technology, show self-reported pain dropping by 63-68% and sleep quality and comfort significantly improving (PR Newswire)
Nov-11-25 12:32AM	5 Insightful Analyst Questions From Purple's Q3 Earnings Call (StockStory)
Nov-07-25 04:06PM	Purple (PRPL) Shares Skyrocket, What You Need To Know (StockStory) +18.54% -8.10%
Nov-05-25 08:30AM	PRPL Q3 Deep Dive: Margin Recovery and Wholesale Expansion Shape Outlook (StockStory) -10.99%
12:04AM	Purple Innovation Inc (PRPL) Q3 2025 Earnings Call Highlights: A Turnaround in Revenue and ... (GuruFocus.com)
05:35PM	Loading…
Nov-04-25 05:35PM	Purple Innovation (PRPL) Reports Q3 Loss, Misses Revenue Estimates (Zacks)
04:44PM	Purple Innovation: Q3 Earnings Snapshot (Associated Press Finance)
04:34PM	Purple (NASDAQ:PRPL) Misses Q3 Revenue Estimates, Stock Drops (StockStory)
04:05PM	Purple Innovation Reports Third Quarter 2025 Results (PR Newswire)
Nov-03-25 08:12AM	Purple Innovation Inc (PRPL) Q3 2025 Earnings Report Preview: What To Expect (GuruFocus.com)
Nov-02-25 10:02PM	Purple (PRPL) To Report Earnings Tomorrow: Here Is What To Expect (StockStory)
Oct-31-25 08:05AM	Colgate-Palmolive (CL) Surpasses Q3 Earnings Estimates (Zacks)
Oct-29-25 04:05PM	Purple Innovation to Report Third Quarter 2025 Results on November 4, 2025 (PR Newswire) -5.82%
Oct-07-25 12:01AM	3 Reasons to Sell PRPL and 1 Stock to Buy Instead (StockStory)
Sep-02-25 02:26PM	Why Purple (PRPL) Shares Are Trading Lower Today (StockStory) -6.03%
Aug-31-25 11:31PM	Q2 Earnings Review: Home Furnishings Stocks Led by Purple (NASDAQ:PRPL) (StockStory)
Aug-21-25 02:45PM	Purple, Bausch + Lomb, Etsy, Intel, and Camping World Shares Are Falling, What You Need To Know (StockStory)
Aug-12-25 02:11PM	Purple, United Airlines, Genesco, Caleres, and VF Corp Shares Skyrocket, What You Need To Know (StockStory) +7.86%
12:51AM	PRPL Q2 Deep Dive: New Product Launches and Retail Expansion Drive Outlook Amid Margin Pressures (StockStory)
12:35AM	5 Revealing Analyst Questions From Purple's Q2 Earnings Call (StockStory)
Jul-30-25 03:16AM	Purple Innovation Inc (PRPL) Q2 2025 Earnings Call Highlights: Navigating Challenges with ... (GuruFocus.com)
Jul-29-25 05:40PM	Purple Innovation (PRPL) Reports Q2 Loss, Beats Revenue Estimates (Zacks) -15.00%
05:25PM	Purple (NASDAQ:PRPL) Posts Q2 Sales In Line With Estimates, Stock Soars (StockStory)
04:39PM	Purple Innovation: Q2 Earnings Snapshot (Associated Press Finance)
04:05PM	Purple Innovation Reports Second Quarter 2025 Results; Reaffirms 2025 Guidance (PR Newswire)
Jul-28-25 09:40AM	What To Expect From Purple Innovation Inc (PRPL) Q2 2025 Earnings (GuruFocus.com) +11.63%
Jul-27-25 11:03PM	Purple (PRPL) Q2 Earnings Report Preview: What To Look For (StockStory)
Jul-21-25 04:05PM	Purple Innovation to Report Second Quarter 2025 Results on July 29, 2025 (PR Newswire) +9.69% +7.19%
Jul-17-25 11:32PM	Q1 Earnings Review: Home Furnishings Stocks Led by Purple (NASDAQ:PRPL) (StockStory) +7.28%
08:00AM	GigaCloud Technology Inc Brings Curated Showroom Spotlighting Strategic Brand Partnerships to 2025 Summer Las Vegas Market (GlobeNewswire)
Jun-29-25 12:02PM	Two Workers for SEC-Edgar Filing Agent Face Insider Charges (Bloomberg)
Jun-27-25 04:29AM	Purple's Q1 Earnings Call: Our Top 5 Analyst Questions (StockStory) -6.40%
May-19-25 09:29AM	PRPL Q1 Earnings Call: Wholesale Expansion and Margin Gains Amid Industry Headwinds (StockStory)
May-07-25 07:29AM	Q1 2025 Purple Innovation Inc Earnings Call (Thomson Reuters StreetEvents) +10.22%
03:20AM	Purple Innovation Inc (PRPL) Q1 2025 Earnings Call Highlights: Navigating Challenges with ... (GuruFocus.com)
May-06-25 05:55PM	Purple Innovation (PRPL) Reports Q1 Loss, Misses Revenue Estimates (Zacks) +12.13%
04:05PM	Purple Innovation Reports First Quarter 2025 Results; Reaffirms 2025 Guidance (PR Newswire)
04:00PM	Purple Announces Significant Expansion of Commercial Relationship with Somnigroup (PR Newswire)
May-02-25 04:07PM	Purple Innovation to Report First Quarter 2025 Results on May 6, 2025 (PR Newswire)
Apr-30-25 08:20AM	Newell Brands (NWL) Reports Q1 Loss, Tops Revenue Estimates (Zacks)
Apr-29-25 09:00AM	PURPLE TRANSFORMS LUXURY SLEEP WITH NEW REJUVENATE COLLECTION FEATURING GRID TECHNOLOGY - THE MOST COMFORTABLE MATTRESS OF ALL TIME (PR Newswire) +10.00%
Apr-24-25 09:04AM	1 of Wall Street's Favorite Stock with Solid Fundamentals and 2 to Approach with Caution (StockStory)
Apr-15-25 05:03AM	Q4 Home Furnishings Earnings: Purple (NASDAQ:PRPL) Earns Top Marks (StockStory) -5.42%
Apr-11-25 05:02AM	3 Reasons PRPL is Risky and 1 Stock to Buy Instead (StockStory)
Mar-14-25 04:32PM	Purple Innovation Soars 38% as Company Announces Strategic Review (GuruFocus.com) +35.63% -5.78%
10:10AM	Q4 2024 Purple Innovation Inc Earnings Call (Thomson Reuters StreetEvents)
03:09AM	Purple Innovation Inc (PRPL) Q4 2024 Earnings Call Highlights: Navigating Challenges with ... (GuruFocus.com)
Mar-13-25 05:30PM	Purple Innovation (PRPL) Reports Q4 Loss, Tops Revenue Estimates (Zacks) -5.95%
04:36PM	Purple Innovation: Q4 Earnings Snapshot (Associated Press Finance)
04:10PM	Purple (NASDAQ:PRPL) Reports Q4 In Line With Expectations, Stock Jumps 20.6% (StockStory)
04:05PM	Purple Innovation Reports Fourth Quarter and Full Year 2024 Results (PR Newswire)
04:05PM	Purple Innovation Announces Review of Strategic Alternatives to Maximize Shareholder Value (PR Newswire)
Mar-12-25 04:05PM	Purple Innovation to Report Fourth Quarter and Full Year 2024 Results on March 13, 2025 (PR Newswire)
Mar-07-25 08:02AM	3 Small-Cap Stocks in the Doghouse (StockStory)
Feb-11-25 07:00AM	GigaCloud Technology Inc Strengthens Its B2B Marketplace with Leading Furniture Suppliers (GlobeNewswire) -8.93%
Feb-07-25 04:06AM	3 Reasons to Avoid PRPL and 1 Stock to Buy Instead (StockStory)
Jan-13-25 07:00AM	Purple Innovation Revises Full Year 2024 Guidance; Company Announces Participation in the 2025 ICR Conference (PR Newswire)
Nov-21-24 04:14AM	Home Furnishings Stocks Q3 Teardown: Purple (NASDAQ:PRPL) Vs The Rest (StockStory)
Nov-05-24 12:37PM	Q3 2024 Purple Innovation Inc Earnings Call (Thomson Reuters StreetEvents) -12.00%
02:07AM	Purple Innovation Inc (PRPL) Q3 2024 Earnings Call Highlights: Navigating Challenges with ... (GuruFocus.com)
Nov-04-24 05:25PM	Purple Innovation (PRPL) Reports Q3 Loss, Misses Revenue Estimates (Zacks)
04:41PM	Purple (NASDAQ:PRPL) Reports Sales Below Analyst Estimates In Q3 Earnings (StockStory)
04:24PM	Purple Innovation: Q3 Earnings Snapshot (Associated Press Finance)
04:05PM	Purple Innovation Reports Third Quarter 2024 Results (PR Newswire)
Nov-03-24 02:08AM	Purple (PRPL) Reports Earnings Tomorrow: What To Expect (StockStory)
Nov-01-24 09:09AM	Purple Innovation Inc (PRPL) Q3 2024: Everything You Need to Know Ahead of Earnings (GuruFocus.com)
Oct-28-24 04:05PM	Purple Innovation to Report Third Quarter 2024 Results on November 4, 2024 (PR Newswire) +6.82%
Sep-06-24 04:17AM	Home Furnishings Stocks Q2 Results: Benchmarking Purple (NASDAQ:PRPL) (StockStory) -5.56%
Aug-22-24 04:05PM	Purple Innovation Announces Consolidation of Manufacturing Operations to Accelerate Growth (PR Newswire) +7.83%
Aug-06-24 08:48AM	Q2 2024 Purple Innovation Inc Earnings Call (Thomson Reuters StreetEvents) -8.47%
Aug-05-24 06:10PM	Purple Innovation (PRPL) Reports Q2 Loss, Misses Revenue Estimates (Zacks) -5.60%
04:09PM	Purple (NASDAQ:PRPL) Reports Sales Below Analyst Estimates In Q2 Earnings (StockStory)
04:05PM	Purple Innovation Reports Second Quarter 2024 Results (PR Newswire)
Aug-04-24 03:01AM	Purple (PRPL) Reports Q2: Everything You Need To Know Ahead Of Earnings (StockStory)
Jul-29-24 10:00AM	Purple Innovation (PRPL) Expected to Beat Earnings Estimates: What to Know Ahead of Q2 Release (Zacks)

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Insider Trading	Relationship	Date	Transaction	Cost	#Shares	Value ($)	#Shares Total	SEC Form 4
Lucian Robert Gerard	Chief Financial Officer	May 04 '26	Buy	0.49	60,000	29,436	60,000	May 06 10:57 AM

Purple Innovation, Inc. engages in the design and manufacture of comfort technology products. It offers mattresses, bed pillows, seat cushions, mattress protector, and bamboo sheets. The company was founded by Terry V. Pearce and Tony Marion Pearce in 1989 and is headquartered in Lehi, Utah.

CEO & DirectorMr. Robert T. DeMartini

Chief Innovation OfficerMr. Jeffrey L. Hutchings

Chief Financial OfficerMr. Robert Gerard Lucian

Vice President of Accounting & Financial ReportingMr. George Turner Ulrich

Chief of Owned Retail OfficerMr. Jeffery Scott Kerby

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Purple Innovation Inc

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