Index
RUT
P/E
-
EPS (ttm)
-0.14
Insider Own
17.10%
Shs Outstand
112.81M
Perf Week
3.24%
Market Cap
393.16M
Forward P/E
23.32
EPS next Y
0.15
Insider Trans
-2.47%
Shs Float
93.12M
Perf Month
21.53%
Enterprise Value
317.54M
PEG
0.51
EPS next Q
0.02
Inst Own
48.31%
Perf Quarter
40.00%
Income
-15.69M
P/S
1.06
EPS this Y
41.47%
Inst Trans
-3.27%
Perf Half Y
-3.31%
Sales
371.32M
P/B
2.33
EPS next Y
41.99%
ROA
-6.64%
Perf YTD
35.66%
Book/sh
1.50
P/C
4.39
EPS next 5Y
45.46%
ROE
-9.12%
52W High
5.55 -36.88%
Perf Year
-26.93%
Cash/sh
0.80
P/FCF
28.89
EPS past 3/5Y
35.75% 2.55%
ROIC
-8.99%
52W Low
2.07 69.08%
Perf 3Y
110.84%
Dividend Est.
-
EV/EBITDA
-
Sales past 3/5Y
5.79% 4.32%
Gross Margin
33.33%
Volatility
4.18% 4.29%
Perf 5Y
-
Dividend TTM
-
EV/Sales
0.86
EPS Y/Y TTM
-123.79%
Oper. Margin
-3.19%
ATR (14)
0.14
Perf 10Y
-
Dividend Ex-Date
-
Quick Ratio
2.54
Sales Y/Y TTM
-1.86%
Profit Margin
-4.22%
RSI (14)
67.64
Dividend Gr. 3/5Y
- -
Current Ratio
3.97
EPS Q/Q
-2623.38%
SMA20
10.81%
Beta
2.15
Payout
-
Debt/Eq
0.08
Sales Q/Q
-11.82%
SMA50
21.85%
Rel Volume
0.80
Prev Close
3.48
Employees
174
LT Debt/Eq
0.03
SMA200
8.52%
Avg Volume
1.82M
Price
3.50
IPO
May 05, 2021
Option/Short
Yes / Yes
Trades
Volume
1,458,627
Change
0.57%
Date
Action
Analyst
Rating Change
Price Target Change
Jan-16-26 Downgrade
JP Morgan
Overweight → Underweight
Nov-06-25 Reiterated
Telsey Advisory Group
Market Perform
$6 → $3
Nov-06-25 Downgrade
Lake Street
Buy → Hold
$3
Aug-07-25 Reiterated
Telsey Advisory Group
Market Perform
$7 → $6
Jan-10-25 Reiterated
Telsey Advisory Group
Market Perform
$6 → $7
Dec-17-24 Downgrade
Loop Capital
Buy → Hold
$7
Nov-13-24 Reiterated
Telsey Advisory Group
Market Perform
$4 → $6
Nov-13-24 Reiterated
Alliance Global Partners
Buy
$5.75 → $8
Sep-10-24 Initiated
B. Riley Securities
Buy
$6.50
Aug-06-24 Initiated
Northland Capital
Outperform
$6
Jun-25-24 Upgrade
Loop Capital
Hold → Buy
$3
Apr-04-24 Initiated
Lake Street
Buy
$6
Feb-06-24 Initiated
Alliance Global Partners
Buy
$5.75
Mar-17-23 Downgrade
Telsey Advisory Group
Outperform → Market Perform
$6 → $2
Jun-09-22 Downgrade
Loop Capital
Buy → Hold
$5 → $3
Mar-28-22 Downgrade
BofA Securities
Neutral → Underperform
$13 → $6.50
Mar-25-22 Downgrade
Jefferies
Buy → Hold
$11 → $5
Mar-25-22 Downgrade
Guggenheim
Buy → Neutral
Aug-16-21 Upgrade
Guggenheim
Neutral → Buy
$14
Aug-16-21 Downgrade
Morgan Stanley
Overweight → Equal-Weight
$17.50 → $11
Show Previous Ratings
Apr-28-26 09:38AM
Apr-27-26 06:00AM
Apr-15-26 04:05PM
Mar-18-26 08:44PM
Mar-09-26 12:15PM
11:41PM
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Mar-05-26 11:41PM
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Mar-02-26 10:00AM
Feb-26-26 08:30AM
12:07AM
12:03AM
Feb-25-26 05:36PM
(Associated Press Finance)
05:19PM
04:05PM
Feb-24-26 07:32AM
10:04PM
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Feb-23-26 10:04PM
10:33AM
10:00AM
Feb-11-26 04:05PM
07:40AM
Feb-10-26 11:02PM
Feb-05-26 11:40PM
Feb-03-26 10:00AM
Jan-26-26 02:16PM
Dec-24-25 10:36PM
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09:25AM
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Dec-11-25 09:25AM
Dec-01-25 08:30AM
Nov-12-25 12:32AM
Nov-07-25 01:11PM
Nov-06-25 11:36AM
09:16AM
12:06AM
Nov-05-25 05:44PM
(Associated Press Finance)
05:32PM
04:05PM
09:11AM
Nov-04-25 08:29AM
Nov-03-25 10:10PM
Oct-31-25 01:28PM
Oct-30-25 01:38PM
12:16PM
Oct-23-25 08:51AM
12:42AM
Oct-22-25 04:11PM
04:05PM
12:02PM
Oct-20-25 12:32AM
Oct-15-25 11:35PM
Oct-13-25 01:00PM
Oct-10-25 11:12AM
Oct-09-25 10:35AM
Sep-26-25 12:02AM
Sep-09-25 04:05PM
Sep-03-25 12:36PM
Sep-02-25 03:56PM
Aug-22-25 02:56PM
Aug-13-25 01:36AM
Aug-12-25 03:25AM
Aug-11-25 12:45AM
Aug-07-25 10:30AM
(Associated Press Finance)
-17.26%
Aug-06-25 06:41PM
05:00PM
(Associated Press Finance)
04:05PM
Aug-04-25 11:15PM
Jul-24-25 05:50PM
Jul-23-25 04:05PM
Jul-16-25 12:31AM
Jul-15-25 01:00PM
Jul-03-25 04:05PM
Jul-01-25 01:32AM
Jun-21-25 10:15AM
Jun-20-25 12:03AM
May-29-25 09:40AM
May-27-25 11:31PM
May-13-25 09:55AM
May-08-25 03:32AM
May-07-25 08:57PM
08:57PM
04:21PM
(Associated Press Finance)
04:12PM
04:07PM
04:02PM
10:00AM
May-03-25 02:11PM
Apr-28-25 09:03AM
Apr-23-25 05:15PM
Apr-18-25 03:22PM
Mar-31-25 09:01AM
Mar-27-25 06:27AM
Mar-26-25 05:08AM
Mar-25-25 01:09PM
Mar-20-25 05:11AM
Mar-18-25 04:05PM
Mar-11-25 08:01AM
Mar-10-25 09:03AM
The Honest Co., Inc. is a personal care company dedicated to creating cleanly-formulated and sustainably-designed products spanning categories across diapers, wipes, baby personal care, beauty, apparel, household care and wellness. The company is on a mission to challenge ingredients, ideals, and industries through the power of the Honest brand, the Honest team, and the Honest Standard. The Honest Co., Inc. was founded by Jessica Alba, Christopher Gavigan, Sean Kane, Brian S. Lee, and Jessica Marie Warren in 2011 and is headquartered in Los Angeles, CA.
Insider Trading
Relationship
Date
Transaction
Cost
#Shares
Value ($)
#Shares Total
SEC Form 4
von Kunssberg Etienne SVP, Supply Chain Mar 09 '26 Sale 2.75 16,602 45,656 292,108 Mar 10 04:24 PM Ball Dorria L. Chief People Officer Mar 05 '26 Sale 2.85 15,099 43,032 432,295 Mar 09 04:59 PM Mayle Jonathan SVP, Customer Sales Mar 05 '26 Sale 2.85 12,725 36,266 455,391 Mar 09 04:58 PM Sheehey Brendan General Counsel Mar 05 '26 Sale 2.85 22,556 64,285 725,672 Mar 09 04:56 PM Sternweis Thomas SVP, Enterprise Dev. & Strat. Mar 05 '26 Sale 2.85 14,866 42,368 467,470 Mar 09 04:54 PM Vernon Carla Chief Executive Officer Mar 05 '26 Sale 2.85 129,335 368,605 4,065,546 Mar 09 04:53 PM von Kunssberg Etienne SVP, Supply Chain Mar 05 '26 Sale 2.85 12,179 34,710 308,710 Mar 09 04:52 PM Winchell Stephen Chief Innovation Officer Mar 05 '26 Sale 2.85 21,287 60,668 496,179 Mar 09 04:45 PM ETIENNE E VON KUNSSBERG Officer Mar 09 '26 Proposed Sale 2.75 16,602 45,657 Mar 09 04:07 PM Dorria Ball Officer Mar 06 '26 Proposed Sale 2.93 14,694 43,053 Mar 06 06:13 PM Jonathan Mayle Officer Mar 06 '26 Proposed Sale 2.93 12,385 36,288 Mar 06 06:01 PM Brendan Sheehey Officer Mar 06 '26 Proposed Sale 2.93 21,953 64,322 Mar 06 05:52 PM Steve Winchell Officer Mar 06 '26 Proposed Sale 2.93 20,719 60,707 Mar 06 05:47 PM Thomas Sternweis Officer Mar 06 '26 Proposed Sale 2.93 14,468 42,391 Mar 06 05:42 PM Carla Vernon Officer and Director Mar 06 '26 Proposed Sale 2.93 125,611 368,040 Mar 06 05:41 PM Etienne von Kunssberg Officer Mar 06 '26 Proposed Sale 2.93 11,853 34,729 Mar 06 05:41 PM Winchell Stephen Chief Innovation Officer Mar 03 '26 Sale 2.84 73,685 209,265 517,466 Mar 04 04:39 PM STEPHEN WINCHELL Officer Mar 03 '26 Proposed Sale 2.84 73,685 209,288 Mar 03 06:08 PM Barton Katherine Chief Growth Officer Nov 21 '25 Sale 2.53 5,049 12,774 858,649 Nov 21 04:41 PM Winchell Stephen Chief Innovation Officer Nov 20 '25 Sale 2.60 10,595 27,547 399,662 Nov 21 04:17 PM Vernon Carla Chief Executive Officer Nov 20 '25 Sale 2.60 97,505 253,513 2,901,488 Nov 21 04:15 PM Sternweis Thomas SVP, Enterprise Dev. & Strat. Nov 20 '25 Sale 2.60 5,071 13,185 285,808 Nov 21 04:14 PM Sheehey Brendan General Counsel Nov 20 '25 Sale 2.60 11,849 30,807 556,739 Nov 21 04:12 PM Mayle Jonathan SVP, Customer Sales Nov 20 '25 Sale 2.60 4,722 12,277 293,424 Nov 21 04:09 PM KATHERINE E BARTON Officer Nov 21 '25 Proposed Sale 2.53 5,049 12,774 Nov 21 04:09 PM Barton Katherine Chief Growth Officer Nov 20 '25 Sale 2.60 28,896 75,130 863,698 Nov 21 04:08 PM Ball Dorria L. Chief People Officer Nov 20 '25 Sale 2.60 4,767 12,394 262,624 Nov 21 04:05 PM Thomas Sternweis Officer Nov 20 '25 Proposed Sale 2.53 5,071 12,830 Nov 20 09:39 PM Stephen Winchell Officer Nov 20 '25 Proposed Sale 2.53 10,595 26,805 Nov 20 09:30 PM Katherine Barton Officer Nov 20 '25 Proposed Sale 2.53 28,896 73,107 Nov 20 09:20 PM Jonathan Mayle Officer Nov 20 '25 Proposed Sale 2.53 4,722 11,947 Nov 20 09:09 PM Dorria Ball Officer Nov 20 '25 Proposed Sale 2.53 4,767 12,061 Nov 20 08:59 PM Carla Vernon Officer and Director Nov 20 '25 Proposed Sale 2.53 97,505 246,688 Nov 20 08:47 PM Brendan Sheehey Officer Nov 20 '25 Proposed Sale 2.53 11,849 29,978 Nov 20 08:27 PM Ball Dorria L. Chief People Officer Aug 20 '25 Sale 3.65 4,856 17,724 267,391 Aug 21 09:55 PM Mayle Jonathan SVP, Customer Sales Aug 20 '25 Sale 3.65 4,806 17,542 298,146 Aug 21 09:50 PM Vernon Carla Chief Executive Officer Aug 20 '25 Sale 3.65 99,328 362,547 2,998,993 Aug 21 09:46 PM Sternweis Thomas SVP, Enterprise Dev. & Strat. Aug 20 '25 Sale 3.65 5,153 18,808 290,879 Aug 21 09:41 PM Sheehey Brendan General Counsel Aug 20 '25 Sale 3.65 12,059 44,015 568,588 Aug 21 09:36 PM Barton Katherine Chief Growth Officer Aug 20 '25 Sale 3.65 29,433 107,430 897,563 Aug 21 09:31 PM Barton Katherine Chief Growth Officer Aug 21 '25 Sale 3.63 4,969 18,037 892,594 Aug 21 09:31 PM Winchell Stephen Chief Innovation Officer Aug 20 '25 Sale 3.65 10,841 39,570 410,257 Aug 21 09:22 PM Thomas Sternweis Officer Aug 20 '25 Proposed Sale 3.65 5,153 18,808 Aug 21 07:50 PM Katherine Barton Officer Aug 20 '25 Proposed Sale 3.65 29,433 107,430 Aug 21 07:39 PM Stephen Winchell Officer Aug 20 '25 Proposed Sale 3.65 10,785 39,365 Aug 21 07:36 PM Jonathan Mayle Officer Aug 20 '25 Proposed Sale 3.65 4,806 17,542 Aug 21 07:16 PM Dorria L. Ball Officer Aug 20 '25 Proposed Sale 3.65 4,856 17,724 Aug 21 07:10 PM Carla Vernon Officer Aug 20 '25 Proposed Sale 3.65 99,328 362,547 Aug 21 06:41 PM Brendan Sheehey Officer Aug 20 '25 Proposed Sale 3.65 12,059 44,015 Aug 21 06:36 PM KATHERINE E BARTON Officer Aug 21 '25 Proposed Sale 3.63 4,969 18,037 Aug 21 04:14 PM Barton Katherine Chief Growth Officer Aug 11 '25 Sale 3.89 6,176 24,025 926,996 Aug 12 04:32 PM KATHERINE E BARTON Officer Aug 11 '25 Proposed Sale 3.89 6,176 24,046 Aug 11 04:19 PM Winchell Stephen Chief Innovation Officer May 21 '25 Sale 5.32 10,746 57,169 421,098 May 23 07:12 PM Sternweis Thomas SVP, Enterprise Dev. & Strat. May 21 '25 Sale 5.32 5,138 27,334 296,032 May 23 07:03 PM Vernon Carla Chief Executive Officer May 21 '25 Sale 5.32 98,950 526,414 3,098,321 May 23 06:58 PM Loretta David Chief Financial Officer May 21 '25 Sale 5.32 34,389 182,949 883,153 May 23 06:52 PM Sheehey Brendan General Counsel May 21 '25 Sale 5.32 12,017 63,930 580,647 May 23 06:47 PM David Loretta Officer May 21 '25 Proposed Sale 5.32 34,389 182,949 May 23 06:37 PM Mayle Jonathan SVP, Customer Sales May 21 '25 Sale 5.32 4,788 25,472 302,952 May 23 06:34 PM Barton Katherine Chief Growth Officer May 21 '25 Sale 5.32 21,389 113,789 933,172 May 23 06:08 PM Ball Dorria L. Chief People Officer May 21 '25 Sale 5.32 4,836 25,728 272,247 May 23 05:05 PM Carla Vernon Officer May 21 '25 Proposed Sale 5.32 98,950 526,414 May 23 04:54 PM Thomas Sternweis Officer May 21 '25 Proposed Sale 5.32 5,138 27,334 May 23 04:50 PM Jonathan Mayle Officer May 21 '25 Proposed Sale 5.32 4,788 25,472 May 23 04:02 PM Dorria Ball Officer May 21 '25 Proposed Sale 5.32 4,836 25,728 May 22 09:27 PM Kate Barton Officer May 21 '25 Proposed Sale 5.32 21,389 113,789 May 22 09:06 PM Stephen Winchell Officer May 21 '25 Proposed Sale 5.32 10,746 57,169 May 22 08:58 PM Brendan Sheehey Officer May 21 '25 Proposed Sale 5.32 12,017 63,930 May 22 06:35 PM