REF

Reformation Inc

13.66

Oct 09 • 3:59 PM ET +0.26 (1.94%)

13.66

Aftermarket • 7:30 PM ET 0.00 (0.00%)

Consumer Cyclical Apparel Retail USA Small NYSE

Peers: CRI SFIX AEO RENT ANF LULU URBN CURV JILL RL

| Held by: IWM VTI IWN SCHA IWC IWO MSSM VXF SCHB VTWO

Index	RUT
Market Cap	807.02M
Enterprise Value	1.17B
Income	-
Sales	-
Book/sh	6.38
Cash/sh	1.30
Dividend Est.	-
Dividend TTM	-
Dividend Ex-Date	-
Dividend Gr. 3/5Y	- -
Payout	-
Employees	1365
IPO	Jul 30, 2026

P/E	-
Forward P/E	-
PEG	-
P/S	-
P/B	2.14
P/C	10.53
P/FCF	-
EV/EBITDA	-
EV/Sales	-
Quick Ratio	0.96
Current Ratio	1.58
Debt/Eq	1.16
LT Debt/Eq	1.11
Option/Short	Yes / Yes

EPS (ttm)	-
EPS next Y	-
EPS next Q	0.02
EPS this Y	-
EPS next Y	-
EPS next 5Y	-
EPS past 3/5Y	-19.99% -
Sales past 3/5Y	18.76% -
EPS Y/Y TTM	-
Sales Y/Y TTM	-
EPS Q/Q	-
Sales Q/Q	-
Earnings	Sep 10 AMC
EPS/Sales Surpr.	7.08% 0.49%

Insider Own	71.82%
Insider Trans	-9.40%
Inst Own	0.13%
Inst Trans	54.61%
ROA	-
ROE	-
ROIC	-
Gross Margin	-
Oper. Margin	-
Profit Margin	-
SMA20	1.56%
SMA50	-4.34%
SMA200	-4.44%
Trades

Shs Outstand	59.08M
Shs Float	16.65M
Short Float	15.32%
Short Ratio	3.96
Short Interest	2.55M
52W High	17.26 -20.86%
52W Low	11.85 15.27%
Volatility	5.89% 6.53%
ATR (14)	0.83
RSI (14)	52.03
Beta	-
Rel Volume	0.69
Avg Volume	644.85K
Volume	447,346

Perf Week	6.30%
Perf Month	3.88%
Perf Quarter	-
Perf Half Y	-
Perf YTD	-8.93%
Perf Year	-
Perf 3Y	-
Perf 5Y	-
Perf 10Y	-
Recom	1.33
Target Price	19.25
Prev Close	13.40
Price	13.66
Change %	1.94%

Date	Action	Analyst	Rating Change	Price Target Change
Aug-24-26	Initiated	William Blair	Outperform
Aug-24-26	Initiated	Telsey Advisory Group	Outperform	$20
Aug-24-26	Initiated	Robert W. Baird	Outperform	$19
Aug-24-26	Initiated	RBC Capital Mkts	Outperform	$18
Aug-24-26	Initiated	Morgan Stanley	Equal-Weight	$16
Aug-24-26	Initiated	JP Morgan	Overweight	$21
Aug-24-26	Initiated	Guggenheim	Buy	$20
Aug-24-26	Initiated	Citigroup	Buy	$20
Aug-24-26	Initiated	BTIG Research	Buy	$20

Sep-10-26 04:06PM	Reformation Reports Double-Digit Income & Revenue Growth (Exec Edge) +6.69%
04:05PM	Reformation Announces Second Quarter Fiscal 2026 Results (PR Newswire)
Aug-27-26 09:00AM	Reformation to Announce Second Quarter Fiscal 2026 Results on September 10, 2026 (PR Newswire) +7.46%
Aug-24-26 09:54AM	Chipotle downgraded, Darden upgraded: Wall Street's top analyst calls (The Fly)
Aug-07-26 05:30AM	This Fashion IPO's Growth Story Looks Flimsy (The Wall Street Journal)
08:55AM	Loading…
Jul-31-26 08:55AM	NYSE Content Update: Reformation Scores Winning Session in NYSE Debut (PR Newswire) +7.56%
Jul-30-26 12:25PM	Reformation Just Went Public. Here Are Four Secrets to Its Success. (The Wall Street Journal)
12:22PM	Dress Your Portfolio for Success with Reformation IPO (Ipo Edge)
12:22PM	Reformation Stock Rises in Opening Trades (The Wall Street Journal)
10:02AM	What to Know About Reformation as It IPOs (The Wall Street Journal)
09:10AM	NYSE Content Update: Jersey Mike's Raises $1 Billion Ahead of NYSE Debut (PR Newswire)

Reformation, Inc. operates as a clothing brand company. It is engaged in sustainable womenswear. Its products include dresses, jeans, tops, sweaters, shoes, and accessories. The company was founded in 2009 and is headquartered in New York, NY.

CEOMs. Hali Borenstein

Chief Financial OfficerMr. Joshua Moore

Chief Operating OfficerMr. Ivan Tchakarov

Chief Technology OfficerMr. Fred Clark

General Counsel & Corporate SecretaryMs. Christina Halliday

Insider Trading	Relationship	Date	Transaction	Cost	#Shares	Value ($)	#Shares Total	SEC Form 4
Aflalo Yael	Director	Sep 01 '26	Sale	13.95	60,298	841,157	11,665,505	Sep 03 05:58 PM
Refo SCSp	10% Owner	Sep 01 '26	Sale	13.95	149,596	2,086,864	28,942,153	Sep 03 05:25 PM
Refo SCSp	10% Owner	Jul 31 '26	Sale	13.95	2,987,199	41,671,426	29,091,749	Jul 31 09:52 PM
Aflalo Yael	Director	Jul 29 '26	Sale	13.95	1,204,029	16,796,205	11,725,803	Jul 31 04:05 PM

Open in Screener

JILL

J.Jill Inc

24.51

Oct 09 • 3:59 PM ET +0.04 (0.16%)

24.51

Aftermarket • 7:30 PM ET 0.00 (0.00%)

Consumer Cyclical Apparel Retail USA Small NYSE

Peers: LE SFIX CAL ZUMZ BKE AEO SHOE ANF BOOT BIRD

| Held by: IWM AVUV VTI DFAT DFAS DES VXF IWN VTWO DFMC

Index	RUT
Market Cap	364.29M
Enterprise Value	506.43M
Income	27.15M
Sales	588.19M
Book/sh	9.41
Cash/sh	5.20
Dividend Est.	0.36 (1.47%)
Dividend TTM	0.35 (1.43%)
Dividend Ex-Date	Sep 23, 2026
Dividend Gr. 3/5Y	- -
Payout	17.60%
Employees	3140
IPO	Mar 09, 2017

P/E	13.69
Forward P/E	9.88
PEG	2.51
P/S	0.62
P/B	2.60
P/C	4.72
P/FCF	7.76
EV/EBITDA	6.93
EV/Sales	0.86
Quick Ratio	0.86
Current Ratio	1.30
Debt/Eq	1.57
LT Debt/Eq	1.29
Option/Short	No / Yes

EPS (ttm)	1.79
EPS next Y	2.48
EPS next Q	0.68
EPS this Y	-1.64%
EPS next Y	3.42%
EPS next 5Y	3.94%
EPS past 3/5Y	-14.92% -
Sales past 3/5Y	-1.02% 6.93%
EPS Y/Y TTM	-24.65%
Sales Y/Y TTM	-2.25%
EPS Q/Q	61.89%
Sales Q/Q	0.55%
Earnings	Sep 09 BMO
EPS/Sales Surpr.	116.56% 2.36%

Insider Own	56.46%
Insider Trans	-0.81%
Inst Own	51.32%
Inst Trans	1.47%
ROA	6.07%
ROE	20.78%
ROIC	8.48%
Gross Margin	66.05%
Oper. Margin	8.49%
Profit Margin	4.62%
SMA20	0.88%
SMA50	13.72%
SMA200	48.86%
Trades

Shs Outstand	14.86M
Shs Float	6.47M
Short Float	14.15%
Short Ratio	6.34
Short Interest	0.92M
52W High	25.14 -2.49%
52W Low	10.40 135.56%
Volatility	2.92% 3.58%
ATR (14)	0.87
RSI (14)	65.55
Beta	0.84
Rel Volume	0.86
Avg Volume	144.37K
Volume	123,733

Perf Week	-1.33%
Perf Month	7.64%
Perf Quarter	53.57%
Perf Half Y	107.36%
Perf YTD	78.64%
Perf Year	61.04%
Perf 3Y	-14.27%
Perf 5Y	39.42%
Perf 10Y	-
Recom	2.20
Target Price	24.50
Prev Close	24.47
Price	24.51
Change %	0.16%

Date	Action	Analyst	Rating Change	Price Target Change
Sep-10-26	Reiterated	Telsey Advisory Group	Market Perform	$18 → $23
Sep-03-26	Reiterated	Telsey Advisory Group	Market Perform	$14 → $18
Jun-11-26	Downgrade	William Blair	Outperform → Mkt Perform
Dec-11-25	Reiterated	Telsey Advisory Group	Market Perform	$17 → $16
Mar-20-25	Reiterated	Telsey Advisory Group	Market Perform	$31 → $21
Sep-05-24	Reiterated	Telsey Advisory Group	Market Perform	$38 → $31
Aug-12-24	Initiated	TD Cowen	Hold	$37
Jul-12-24	Initiated	Jefferies	Buy	$44
Jul-10-24	Initiated	BTIG Research	Buy	$44
Dec-21-23	Initiated	William Blair	Outperform
Nov-27-23	Initiated	Lake Street	Buy	$38
Oct-11-23	Initiated	B. Riley Securities	Buy	$35
Dec-06-19	Downgrade	Jefferies	Buy → Hold
May-31-19	Downgrade	Deutsche Bank	Buy → Hold
May-31-19	Downgrade	BofA/Merrill	Buy → Neutral
Oct-12-17	Downgrade	SunTrust	Buy → Hold
Oct-12-17	Downgrade	Morgan Stanley	Overweight → Equal-Weight
Aug-30-17	Reiterated	RBC Capital Mkts	Outperform	$16 → $14
Apr-03-17	Initiated	Wells Fargo	Market Perform
Apr-03-17	Initiated	SunTrust	Buy	$16

Show Previous Ratings

Sep-23-26 07:10AM	J.Jill Inc's Dividend Analysis (GuruFocus.com)
Sep-09-26 03:00PM	J.Jill Inc (JILL) (Q2 2026) Earnings Call Highlights: Strategic Investments and Tariff Refunds ... (GuruFocus.com) +9.58%
12:47PM	J.Jill, Inc. Q2 2026 Earnings Call Summary (Moby)
10:46AM	Pre-Markets Trade Lower Ahead of Inflation Data Thursday, Friday (Zacks)
08:51AM	J.Jill shares rise 14.8% after Q2 earnings beat and higher annual outlook (InvestorsHub)
08:43AM	Loading…
08:43AM	Why Is JILL Stock Rising Today? (Stocktwits)
06:56AM	J.Jill: Fiscal Q2 Earnings Snapshot (Associated Press)
06:45AM	J.Jill, Inc. Announces Second Quarter 2026 Results (Business Wire)
Sep-02-26 04:05PM	J.Jill, Inc. Announces Quarterly Dividend (Business Wire)
Aug-26-26 06:45AM	J.Jill, Inc. to ReportSecond Quarter Fiscal Year 2026 Results on September 9, 2026 (Business Wire)
Aug-13-26 09:00AM	EXCLUSIVE: J.Jill Taps Influencers for the First Time (WWD)
08:59AM	J.Jill Launches New Influencer-Led Campaign to Celebrate Its Expanded Denim Collection (Business Wire)
Jun-10-26 08:23PM	J.Jill, Inc. Q1 2026 Earnings Call Summary (Moby) +7.73%
03:00PM	J.Jill Inc (JILL) Q1 2026 Earnings Call Highlights: Navigating Sales Declines with Strategic ... (GuruFocus.com)
08:43AM	J.Jill Shares Slide Despite First-Quarter Earnings Beat and Maintained Outlook (JILL) (InvestorsHub)
07:11AM	Loading…
07:11AM	J.Jill Reaffirms FY26 Outlook, But Stock Plunges 7.6% (RTT News)
06:51AM	J.Jill: Fiscal Q1 Earnings Snapshot (Associated Press)
06:45AM	J.Jill, Inc. Announces First Quarter 2026 Results (Business Wire)
Jun-03-26 04:05PM	J.Jill, Inc. Announces Quarterly Dividend (Business Wire)
May-27-26 04:05PM	J.Jill, Inc. to Report First Quarter Fiscal Year 2026 Results on June 10, 2026 (Business Wire)
Apr-28-26 07:59AM	J.Jill Names Kimberly Wallengren as Chief Marketing Officer (Business Wire)
Apr-01-26 10:13AM	J.Jill posts quarterly loss as margins shrink (Retail Insight Network)
Mar-31-26 04:32PM	J.Jill swings to loss in difficult Q4 (Chain Store Age) -23.40%
03:00PM	J.Jill Inc (JILL) Q4 2025 Earnings Call Highlights: Navigating Challenges with Strategic Investments (GuruFocus.com)
12:40PM	J.Jill, Inc. Q4 2025 Earnings Call Summary (Moby)
08:18AM	J.Jill Expects Comparable Sales to Decline in 2026 (The Wall Street Journal)
07:00AM	J.Jill: Fiscal Q4 Earnings Snapshot (Associated Press)
06:45AM	J.Jill, Inc. Announces Fourth Quarter and Full Year 2025 Results (Business Wire)
Mar-12-26 06:45AM	J.Jill, Inc. to Report Fourth Quarter and Fiscal Year 2025 Results on March 31, 2026 (Business Wire)
Mar-04-26 09:40AM	Should Value Investors Buy J.Jill (JILL) Stock? (Zacks)
09:40AM	Loading…
Feb-16-26 09:40AM	Are Investors Undervaluing J.Jill (JILL) Right Now? (Zacks)
Feb-10-26 09:40AM	Are Investors Undervaluing Genesco (GCO) Right Now? (Zacks)
Jan-12-26 06:45AM	J.Jill, Inc. Raises Fourth Quarter Guidance Ahead of the 28th Annual ICR Conference (Business Wire) +5.55%
Jan-06-26 06:45AM	J.Jill, Inc. Announces Participation in the 28th Annual ICR Conference (Business Wire)
Dec-15-25 04:05PM	J.Jill, Inc. Announces Completion of Refinancing Transaction (Business Wire)
Dec-14-25 10:34AM	The Single-Brand Apparel Retailer Stumbles as the Multi-Brand Portfolio Giant Surges 90% (24/7 Wall St.)
Dec-10-25 02:00PM	J.Jill Inc (JILL) Q3 2025 Earnings Call Highlights: Navigating Challenges with Strategic Growth ... (GuruFocus.com) -13.52%
11:01AM	Markets Brace for a Hawkish Fed (Zacks)
10:31AM	Pre-markets Remain "Wait & See" Ahead of Fed Decision (Zacks)
07:55AM	J.Jill (JILL) Tops Q3 Earnings and Revenue Estimates (Zacks)
06:52AM	J.Jill: Fiscal Q3 Earnings Snapshot (Associated Press Finance)
06:45AM	J.Jill, Inc. Announces Third Quarter 2025 Results (Business Wire)
Dec-09-25 07:55AM	Designer Brands (DBI) Tops Q3 Earnings Estimates (Zacks)
Dec-04-25 08:05AM	Genesco (GCO) Q3 Earnings and Revenues Miss Estimates (Zacks)
Dec-03-25 04:15PM	J.Jill, Inc. Announces Quarterly Dividend (Business Wire) +6.35%
Nov-26-25 06:45AM	J.Jill, Inc. to Report Third Quarter Fiscal Year 2025 Results on December 10, 2025 (Business Wire)
Nov-25-25 07:55AM	Titan Machinery (TITN) Tops Q3 Earnings and Revenue Estimates (Zacks) +5.36%
Nov-19-25 01:56PM	J.Jill names first chief growth officer (Chain Store Age)
08:00AM	J.Jill Names Viv Rettke Chief Growth Officer (WWD)
08:00AM	J.Jill Names Viv Rettke as the Company's First Chief Growth Officer (Business Wire)
Sep-08-25 05:28AM	New Strong Sell Stocks for September 8th (Zacks)
Sep-04-25 03:02AM	J.Jill Inc (JILL) Q2 2025 Earnings Call Highlights: Navigating Tariff Challenges and Strategic ... (GuruFocus.com) +6.61%
Sep-03-25 07:55AM	J.Jill (JILL) Surpasses Q2 Earnings and Revenue Estimates (Zacks)
07:27AM	J.Jill beats Q2 forecasts, expects flat-to-lower sales in current quarter (Investing.com)
06:45AM	J.Jill, Inc. Announces Second Quarter 2025 Results (Business Wire)
Sep-02-25 09:17AM	J.Jill Inc (JILL) Q2 2025 Earnings Report Preview: What to Look For (GuruFocus.com)
Aug-28-25 05:25PM	Petco Health & Wellness (WOOF) Beats Q2 Earnings Estimates (Zacks)
Aug-27-25 04:05PM	J.Jill, Inc. Announces Quarterly Dividend (Business Wire)
Aug-20-25 06:45AM	J.Jill, Inc. to Report Second Quarter Fiscal Year 2025 Results on September 3, 2025 (Business Wire)
Jul-28-25 09:30AM	EXCLUSIVE: J.McLaughlin Names Greg Unis as CEO (WWD)
Jul-03-25 08:17AM	Rockwell Automation and J.Jill have been highlighted as Zacks Bull and Bear of the Day (Zacks)
04:00AM	Bear of the Day: J.Jill, Inc. (JILL) (Zacks)
Jun-24-25 04:07PM	J.Jill Names Courtney OConnor SVP, Chief Merchandising Officer (WWD) +7.94%
09:47AM	J.Jill names new merchandising chief (Chain Store Age)
08:00AM	J.Jill, Inc. Announces New Chief Merchandising Officer (Business Wire)
Jun-17-25 02:14PM	J.Jill, Inc. (JILL) Is "Irrelevant," Says Jim Cramer (Insider Monkey)
Jun-13-25 02:59PM	Retail Sales Rose in May, But Trade Group Warns of Spending Shift (Investopedia)
Jun-12-25 03:00AM	J.Jill Inc (JILL) Q1 2025 Earnings Call Highlights: Navigating Challenges with Strategic Initiatives (GuruFocus.com)
Jun-11-25 12:03PM	J.Jill Stock Tumbles as Sales Fall Short, Outlook Withdrawn on Uncertainty (Investopedia) -16.09%
07:55AM	J.Jill (JILL) Q1 Earnings Meet Estimates (Zacks)
07:29AM	J.Jill Pulls Outlook as Sales Fall (The Wall Street Journal)
07:23AM	J.Jill: Fiscal Q1 Earnings Snapshot (Associated Press Finance)
07:04AM	J.Jill Withdraws Prior Guidance For FY25 - Update (RTT News)
06:45AM	J.Jill, Inc. Announces First Quarter 2025 Results (Business Wire)
Jun-10-25 07:00PM	Oracle earnings, May CPI, mortgage data: What to Watch (Yahoo Finance Video)
05:15PM	Stitch Fix (SFIX) Reports Q3 Loss, Tops Revenue Estimates (Zacks)
09:18AM	J.Jill Inc (JILL) Q1 2025 Earnings Report Preview: What to Expect (GuruFocus.com)
Jun-09-25 10:30AM	Stitch Fix's Q3 Earnings on the Horizon: Key Insights for Investors (Zacks)
Jun-05-25 05:25PM	Zumiez (ZUMZ) Reports Q1 Loss, Tops Revenue Estimates (Zacks) +5.20%
Jun-04-25 10:00AM	Analysts Estimate J.Jill (JILL) to Report a Decline in Earnings: What to Look Out for (Zacks)
Jun-03-25 04:15PM	J.Jill, Inc. Announces Quarterly Dividend (Business Wire)
Jun-02-25 10:04AM	Ollie's Bargain Q1 Earnings on Deck: Key Trends Investors Should Track (Zacks)
08:58AM	Guidewire Set to Report Q3 Earnings: Here's What Investors Should Know (Zacks)
07:14AM	Casey's Set to Release Q4 Earnings: Key Insights for Investors (Zacks)
May-28-25 06:45AM	J.Jill, Inc. to Report First Quarter Fiscal Year 2025 Results on June 11, 2025 (Business Wire)
May-23-25 12:10PM	Why J.Jill (JILL) Could Beat Earnings Estimates Again (Zacks)
May-19-25 11:24AM	J.Jill launches new ad campaign across linear and streaming TV (Chain Store Age)
May-08-25 09:00AM	J.Jill Announces 23rd Annual Compassion Fund Recipients (Business Wire)
Mar-28-25 05:24AM	J. Jill plans ship-from-store capability (Supply Chain Dive)
Mar-21-25 06:23PM	J.Jill Inc (JILL) Q4 2024: Everything You Need To Know Ahead Of Earnings (GuruFocus.com) +6.06%
04:22AM	J.Jill: Stable Underlying Earnings Power At 6 Times Earnings (SeekingAlpha)
Mar-20-25 12:05PM	Autodesk in proxy fight, General Mills reports mixed Q3: Morning Buzz (TipRanks) -7.49%
09:09AM	J.Jill Q4 profits sink on challenges, sounds warning on Q1 FY25 sales (Just Style)
03:01AM	J.Jill Inc (JILL) Q4 2024 Earnings Call Highlights: Strong Adjusted EBITDA and Strategic ... (GuruFocus.com)
01:30AM	Q4 2024 JJill Inc Earnings Call (Thomson Reuters StreetEvents)
Mar-19-25 03:29PM	American Consumers Are 'Under Pressure.' That's Hitting Companies' Sales Forecasts (Investopedia)
11:39AM	J.Jill Beats Q4 Earnings Expectations, but Sees Slow Start to Early 2025 (WWD)
07:55AM	J.Jill (JILL) Tops Q4 Earnings and Revenue Estimates (Zacks)
07:02AM	J.Jill: Fiscal Q4 Earnings Snapshot (Associated Press Finance)
06:45AM	J.Jill, Inc. Announces Fourth Quarter and Full Year 2024 Results; Increases Quarterly Dividend by 14.3% (Business Wire)

J.Jill, Inc. engages in the retail of apparel, accessories, and footwear. It offers its products through its ecommerce platform and catalog, and retail stores. The company was founded on February 17, 2011 and is headquartered in Quincy, MA.

CEOMs. Mary Ellen Coyne

Executive VPMr. Mark W. Webb

Creative Director & Senior VPMr. Elliot Staples

Senior VP & Chief Marketing OfficerMs. Kimberly Wallengren

Senior VP & Chief Human Resources OfficerMs. Maria D. Martinez

Insider Trading	Relationship	Date	Transaction	Cost	#Shares	Value ($)	#Shares Total	SEC Form 4
Staples Elliot	See Remarks	Sep 22 '26	Sale	24.20	13,287	321,545	60,270	Sep 23 05:07 PM
Staples Elliot	Officer	Sep 22 '26	Proposed Sale	24.55	13,287	326,196		Sep 22 05:48 PM
Webb Mark W.	EVP, CFO & COO	Sep 21 '26	Sale	23.28	25,000	582,000	121,793	Sep 22 04:28 PM
Mark Webb	Officer	Sep 21 '26	Proposed Sale	23.95	30,000	718,500		Sep 21 05:49 PM
Webb Mark W.	EVP, CFO & COO	Sep 09 '26	Sale	21.61	13,756	297,298	146,793	Sep 11 04:19 PM
Webb Mark W.	EVP, CFO & COO	Sep 04 '26	Sale	20.15	5,086	102,483	160,549	Sep 09 04:19 PM
Webb Mark W.	EVP, CFO & COO	Aug 21 '26	Sale	20.12	2,448	49,254	172,605	Aug 25 04:27 PM
Webb Mark W.	EVP, CFO & COO	Aug 24 '26	Sale	20.33	2,074	42,164	174,679	Aug 25 04:27 PM
Webb Mark W.	EVP, CFO & COO	Aug 19 '26	Sale	20.30	3,745	76,024	173,048	Aug 21 05:44 PM
Webb Mark W.	EVP, CFO & COO	Aug 20 '26	Sale	20.25	2,891	58,543	170,157	Aug 21 05:44 PM
Mark Webb	Officer	Aug 19 '26	Proposed Sale	20.45	30,000	613,500		Aug 19 06:27 PM

REF

Reformation Inc

JILL

J.Jill Inc

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