Baozun, Inc. is a holding company, which engages in the provision of brand electronic commerce (e-commerce) services and solutions. Its services include apparel and accessories, appliances, electronics, home and furnishings, food and health products, beauty and cosmetics, fast moving consumer goods, and mother and baby products, and insurance and automobiles. The firm operates through the E-Commerce and Brand Management segments. The company was founded by Wen Bin Qiu, Jun Hua Wu, and Qing Yu Zhang in August 2007 and is headquartered in Shanghai, China. |  |
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| Co-FounderMr. Wenbin Qiu Co-FounderMr. Junhua Wu Chief Financial OfficerMs. Yanjie Zhu Joint Company Secretary and Senior Director of Corporate Development & Investor RelationsMs. Wendy Shu Sun Senior Vice PresidentMr. Yuen Lung Kwok |
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| Insider Trading |
Relationship |
Date |
Transaction |
Cost |
#Shares |
Value ($) |
#Shares Total |
SEC Form 4 |
| Qiu Wenbin | Chief Executive Officer | Jun 09 '26 | Buy | 2.72 | 10,000 | 27,200 | 1,543,872 | Jun 11 06:15 AM | | Qiu Wenbin | Chief Executive Officer | Jun 10 '26 | Buy | 2.64 | 10,000 | 26,400 | 1,553,872 | Jun 11 06:15 AM | | Qiu Wenbin | Chief Executive Officer | Jun 08 '26 | Buy | 2.77 | 10,000 | 27,700 | 1,533,872 | Jun 09 06:20 AM | | Qiu Wenbin | Chief Executive Officer | Jun 05 '26 | Buy | 2.65 | 10,000 | 26,500 | 1,523,872 | Jun 09 06:20 AM | | Qiu Wenbin | Chief Executive Officer | Jun 04 '26 | Buy | 2.67 | 10,000 | 26,700 | 1,513,872 | Jun 05 06:16 AM | | Qiu Wenbin | Chief Executive Officer | Jun 03 '26 | Buy | 2.63 | 10,000 | 26,300 | 1,503,872 | Jun 05 06:16 AM | | Wu Junhua | Chief Strategy Officer | Jun 01 '26 | Buy | 2.70 | 20,000 | 54,000 | 188,270 | Jun 03 06:30 AM | | Qiu Wenbin | Chief Executive Officer | Jun 01 '26 | Buy | 2.73 | 10,000 | 27,300 | 1,483,872 | Jun 03 06:26 AM | | Qiu Wenbin | Chief Executive Officer | Jun 02 '26 | Buy | 2.69 | 10,000 | 26,900 | 1,493,872 | Jun 03 06:26 AM | | Wu Junhua | Chief Strategy Officer | May 28 '26 | Buy | 2.56 | 19,500 | 49,920 | 168,270 | Jun 01 07:53 AM | | Qiu Wenbin | Chief Executive Officer | May 29 '26 | Buy | 2.57 | 10,000 | 25,700 | 1,473,872 | Jun 01 07:46 AM | | Qiu Wenbin | Chief Executive Officer | May 28 '26 | Buy | 2.56 | 10,000 | 25,600 | 1,463,872 | Jun 01 07:46 AM | | Qiu Wenbin | Chief Executive Officer | May 27 '26 | Buy | 2.58 | 10,000 | 25,800 | 1,453,872 | May 28 06:48 AM | | Qiu Wenbin | Chief Executive Officer | May 26 '26 | Buy | 2.55 | 10,000 | 25,500 | 1,443,872 | May 28 06:48 AM | | Wu Junhua | Chief Strategy Officer | May 26 '26 | Buy | 2.55 | 10,000 | 25,500 | 148,770 | May 28 06:45 AM | | Qiu Wenbin | Chief Executive Officer | Apr 17 '26 | Buy | 3.14 | 16,000 | 50,240 | 1,433,872 | Apr 21 06:15 AM | | Qiu Wenbin | Chief Executive Officer | Apr 16 '26 | Buy | 2.84 | 17,500 | 49,700 | 1,417,872 | Apr 17 07:33 AM | | Qiu Wenbin | Chief Executive Officer | Apr 15 '26 | Buy | 2.71 | 11,000 | 29,810 | 1,400,372 | Apr 17 07:33 AM | | Qiu Wenbin | Chief Executive Officer | Apr 14 '26 | Buy | 2.63 | 11,500 | 30,245 | 1,389,372 | Apr 15 06:30 AM | | Qiu Wenbin | Chief Executive Officer | Apr 13 '26 | Buy | 2.48 | 12,100 | 30,008 | 1,377,872 | Apr 15 06:30 AM | | Wu Junhua | Chief Strategy Officer | Apr 13 '26 | Buy | 2.49 | 11,084 | 27,599 | 138,770 | Apr 14 07:47 AM | | Wu Junhua | Chief Strategy Officer | Apr 10 '26 | Buy | 2.40 | 5,372 | 12,893 | 127,686 | Apr 14 07:47 AM | | Qiu Wenbin | Chief Executive Officer | Apr 10 '26 | Buy | 2.43 | 12,400 | 30,132 | 1,365,772 | Apr 13 06:19 AM | | Qiu Wenbin | Chief Executive Officer | Apr 09 '26 | Buy | 2.58 | 11,650 | 30,057 | 1,353,372 | Apr 13 06:19 AM | | Wu Junhua | Chief Strategy Officer | Apr 08 '26 | Buy | 2.54 | 30,886 | 78,450 | 122,314 | Apr 10 06:18 AM | | Qiu Wenbin | Chief Executive Officer | Apr 07 '26 | Buy | 2.51 | 12,000 | 30,120 | 1,330,122 | Apr 09 06:31 AM | | Qiu Wenbin | Chief Executive Officer | Apr 08 '26 | Buy | 2.58 | 11,600 | 29,928 | 1,341,722 | Apr 09 06:31 AM | | Wu Junhua | Chief Strategy Officer | Apr 02 '26 | Buy | 2.47 | 30,000 | 74,019 | 91,428 | Apr 06 08:47 AM | | Wu Junhua | Chief Strategy Officer | Mar 31 '26 | Buy | 2.40 | 14,000 | 33,597 | 61,428 | Apr 01 09:52 PM |
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