REF

Reformation Inc

15.82

Oct 30 • 3:59 PM ET -0.40 (-2.47%)

15.82

Aftermarket • 7:30 PM ET 0.00 (0.00%)

Consumer Cyclical Apparel Retail USA Small NYSE

Peers: URBN AKA ANF LVLU RVLV JILL AEO LULU RENT VNCE

| Held by: VTI IWM VXF IWN SCHA VTWO IWO IWC MSSM SCHB

Scroll to Statements

Index	RUT
Market Cap	934.63M
Enterprise Value	1.29B
Income	-
Sales	-
Book/sh	6.38
Cash/sh	1.30
Dividend Est.	-
Dividend TTM	-
Dividend Ex-Date	-
Dividend Gr. 3/5Y	- -
Payout	-
Employees	1365
IPO	Jul 30, 2026

P/E	-
Forward P/E	-
PEG	-
P/S	-
P/B	2.48
P/C	12.20
P/FCF	-
EV/EBITDA	-
EV/Sales	-
Quick Ratio	0.96
Current Ratio	1.58
Debt/Eq	1.16
LT Debt/Eq	1.11
Option/Short	Yes / Yes

EPS (ttm)	-
EPS next Y	-
EPS next Q	0.02
EPS this Y	-
EPS next Y	-
EPS next 5Y	-
EPS past 3/5Y	-19.99% -
Sales past 3/5Y	18.76% -
EPS Y/Y TTM	-
Sales Y/Y TTM	-
EPS Q/Q	-
Sales Q/Q	-
Earnings	Nov 05 AMC
EPS/Sales Surpr.	7.08% 0.49%

Insider Own	72.16%
Insider Trans	-9.36%
Inst Own	0.29%
Inst Trans	68.59%
ROA	-
ROE	-
ROIC	-
Gross Margin	-
Oper. Margin	-
Profit Margin	-
SMA20	9.49%
SMA50	12.74%
SMA200	9.71%
Trades

Shs Outstand	59.08M
Shs Float	16.45M
Short Float	17.77%
Short Ratio	4.91
Short Interest	2.92M
52W High	17.26 -8.34%
52W Low	11.85 33.50%
Volatility	5.35% 6.09%
ATR (14)	0.89
RSI (14)	61.46
Beta	-
Rel Volume	0.47
Avg Volume	594.89K
Volume	278,665

Perf Week	1.54%
Perf Month	24.57%
Perf Quarter	-6.06%
Perf Half Y	-
Perf YTD	5.47%
Perf Year	-
Perf 3Y	-
Perf 5Y	-
Perf 10Y	-
Recom	1.33
Target Price	19.25
Prev Close	16.22
Price	15.82
Change %	-2.47%

Consensus

Strong Buy

Avg. Price Target

$19.25

Implied Upside

+21.7%

Analysts9incl. previous ratings

Rating Distribution8 Buy · 1 Hold · 0 Sell

Date	Action	Analyst	Rating Change	Price Target Change	Implied Upside
Aug 24, 2026	Initiated	WWilliam Blair	Outperform
Aug 24, 2026	Initiated	TTelsey Advisory Group	Outperform	$20	+26.4%
Aug 24, 2026	Initiated	RRobert W. Baird	Outperform	$19	+20.1%
Aug 24, 2026	Initiated	RRBC Capital Mkts	Outperform	$18	+13.8%
Aug 24, 2026	Initiated	MMorgan Stanley	Equal-Weight	$16	+1.1%
Aug 24, 2026	Initiated	JJP Morgan	Overweight	$21	+32.7%
Aug 24, 2026	Initiated	GGuggenheim	Buy	$20	+26.4%
Aug 24, 2026	Initiated	CCitigroup	Buy	$20	+26.4%
Aug 24, 2026	Initiated	BBTIG Research	Buy	$20	+26.4%

Oct-28-26 08:52PM	Reformation's Raised Revenue Outlook Faces Its First Test As Shares Press Against Post-Earnings Highs (Earnings Whispers)
Oct-22-26 09:00AM	Reformation to Announce Third Quarter Fiscal 2026 Results on November 5, 2026 (PR Newswire) +7.43%
Sep-10-26 04:06PM	Reformation Reports Double-Digit Income & Revenue Growth (Exec Edge) +6.69%
04:05PM	Reformation Announces Second Quarter Fiscal 2026 Results (PR Newswire)
Aug-27-26 09:00AM	Reformation to Announce Second Quarter Fiscal 2026 Results on September 10, 2026 (PR Newswire) +7.46%
09:54AM	Loading…
Aug-24-26 09:54AM	Chipotle downgraded, Darden upgraded: Wall Street's top analyst calls (The Fly)
Aug-07-26 05:30AM	This Fashion IPO's Growth Story Looks Flimsy (The Wall Street Journal)
Jul-31-26 08:55AM	NYSE Content Update: Reformation Scores Winning Session in NYSE Debut (PR Newswire) +7.56%
Jul-30-26 12:25PM	Reformation Just Went Public. Here Are Four Secrets to Its Success. (The Wall Street Journal)
12:22PM	Dress Your Portfolio for Success with Reformation IPO (Ipo Edge)
12:22PM	Reformation Stock Rises in Opening Trades (The Wall Street Journal)
10:02AM	What to Know About Reformation as It IPOs (The Wall Street Journal)
09:10AM	NYSE Content Update: Jersey Mike's Raises $1 Billion Ahead of NYSE Debut (PR Newswire)

Insider Trading	Relationship	Date	Transaction	Cost	#Shares	Value ($)	#Shares Total	SEC Form 4
Aflalo Yael	Director	Sep 01 '26	Sale	13.95	60,298	841,157	11,665,505	Sep 03 05:58 PM
Refo SCSp	10% Owner	Sep 01 '26	Sale	13.95	149,596	2,086,864	28,942,153	Sep 03 05:25 PM
Refo SCSp	10% Owner	Jul 31 '26	Sale	13.95	2,987,199	41,671,426	29,091,749	Jul 31 09:52 PM
Aflalo Yael	Director	Jul 29 '26	Sale	13.95	1,204,029	16,796,205	11,725,803	Jul 31 04:05 PM

Reformation, Inc. operates as a clothing brand company. It is engaged in sustainable womenswear. Its products include dresses, jeans, tops, sweaters, shoes, and accessories. The company was founded in 2009 and is headquartered in New York, NY.

CEOMs. Hali Borenstein

Chief Financial OfficerMr. Joshua Moore

Chief Operating OfficerMr. Ivan Tchakarov

Chief Technology OfficerMr. Fred Clark

General Counsel & Corporate SecretaryMs. Christina Halliday

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REF

Reformation Inc

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