Stagwell's Assembly Launches Assembly Control to Enhance Programmatic Ad Safety

Stagwell Inc. (NASDAQ:STGW) is one of the best small cap AI stocks to buy according to analysts. On July 3, Assembly, which is a media company and part of the Stagwell challenger network, announced the launch of “Assembly Control.” This solution enhances brand safety, suitability, and campaign performance within programmatic media.

The product will be officially rolled out throughout July this year, with global support from Assembly’s hubs in New York, London, Singapore, and Dubai. Assembly Control was developed in collaboration with a leading ad verification and measurement platform for digital media, with specific customization to meet Assembly’s agency needs.

Programmatic advertising accounts for over 90% of US digital display ad spend according to IAB 2024 data and is a complex channel that carries inherent risks such as ad misplacement, fraud, and brand suitability concerns. Assembly has set a target of 75% client adoption globally for Assembly Control by the end of 2025

Stagwell Inc. (NASDAQ:STGW) provides digital transformation, performance media and data, consumer insights and strategy, and creativity and communications services in the US, the UK, and internationally.

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Disclosure: None. This article is originally published at Insider Monkey.