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How to Find Strong Retail and Wholesale Stocks Slated for Positive Earnings Surprises

By Zacks Equity Research | July 23, 2025, 8:50 AM

Two factors often determine stock prices in the long run: earnings and interest rates. Investors can't control the latter, but they can focus on a company's earnings results every quarter.

Life and the stock market are both about expectations, and rising above what is expected is often rewarded, while falling short can come with negative consequences. Investors might want to try to capture stronger returns by finding positive earnings surprises.

The ability to identify stocks that are likely to top quarterly earnings expectations can be profitable, but it's no simple task. Here at Zacks, our Earnings ESP filter helps make things easier.

The Zacks Earnings ESP, Explained

The Zacks Expected Surprise Prediction, or ESP, works by locking in on the most up-to-date analyst earnings revisions because they can be more accurate than estimates from weeks or even months before the actual release date. The thinking is pretty straightforward: analysts who provide earnings estimates closer to the report are likely to have more information.

The core of the ESP model is comparing the Most Accurate Estimate to the Zacks Consensus Estimate, where the resulting percentage difference between the two equals the Expected Surprise Prediction. The Zacks Rank is also factored into the ESP metric to better help find companies that appear poised to top their next bottom-line consensus estimate, which will hopefully help lift the stock price.

Bringing together a positive earnings ESP alongside a Zacks Rank #3 (Hold) or better has helped stocks report a positive earnings surprise 70% of the time. Furthermore, by using these parameters, investors have seen 28.3% annual returns on average, according to our 10 year backtest.

Stocks with a ranking of #3 (Hold), or 60% of all stocks covered by the Zacks Rank, are expected to perform in-line with the broader market. Stocks with rankings of #2 (Buy) and #1 (Strong Buy), or the top 15% and top 5% of stocks, respectively, should outperform the market; Strong Buy stocks should outperform more than any other rank.

Should You Consider TJX?

The final step today is to look at a stock that meets our ESP qualifications. TJX (TJX) earns a #2 (Buy) 28 days from its next quarterly earnings release on August 20, 2025, and its Most Accurate Estimate comes in at $1.02 a share.

By taking the percentage difference between the $1.02 Most Accurate Estimate and the $1.01 Zacks Consensus Estimate, TJX has an Earnings ESP of +1.42%. Investors should also know that TJX is one of a large group of stocks with positive ESPs. Make sure to utilize our Earnings ESP Filter to uncover the best stocks to buy or sell before they've reported.

TJX is part of a big group of Retail and Wholesale stocks that boast a positive ESP, and investors may want to take a look at Wingstop (WING) as well.

Slated to report earnings on July 30, 2025, Wingstop holds a #3 (Hold) ranking on the Zacks Rank, and its Most Accurate Estimate is $0.92 a share seven days from its next quarterly update.

Wingstop's Earnings ESP figure currently stands at +5.48% after taking the percentage difference between its Most Accurate Estimate and its Zacks Consensus Estimate of $0.87.

TJX and WING's positive ESP figures tell us that both stocks have a good chance at beating analyst expectations in their next earnings report.

Find Stocks to Buy or Sell Before They're Reported

Use the Zacks Earnings ESP Filter to turn up stocks with the highest probability of positively, or negatively, surprising to buy or sell before they're reported for profitable earnings season trading. Check it out here >>

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The TJX Companies, Inc. (TJX): Free Stock Analysis Report
 
Wingstop Inc. (WING): Free Stock Analysis Report

This article originally published on Zacks Investment Research (zacks.com).

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