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Here's What Key Metrics Tell Us About Alphabet (GOOGL) Q2 Earnings

By Zacks Equity Research | July 23, 2025, 6:00 PM

Alphabet (GOOGL) reported $81.72 billion in revenue for the quarter ended June 2025, representing a year-over-year increase of 14.5%. EPS of $5.12 for the same period compares to $1.89 a year ago.

The reported revenue represents a surprise of +2.82% over the Zacks Consensus Estimate of $79.48 billion. With the consensus EPS estimate being $2.15, the EPS surprise was +138.14%.

While investors scrutinize revenue and earnings changes year-over-year and how they compare with Wall Street expectations to determine their next move, some key metrics always offer a more accurate picture of a company's financial health.

As these metrics influence top- and bottom-line performance, comparing them to the year-ago numbers and what analysts estimated helps investors project a stock's price performance more accurately.

Here is how Alphabet performed in the just reported quarter in terms of the metrics most widely monitored and projected by Wall Street analysts:
  • Total TAC (traffic acquisition costs): $14.71 billion compared to the $14.1 billion average estimate based on 13 analysts.
  • Headcount (Number of employees): 187,103 versus 185,578 estimated by four analysts on average.
  • Revenues- EMEA: $28.26 billion compared to the $27.56 billion average estimate based on three analysts. The reported number represents a change of +14.5% year over year.
  • Revenues- United States: $46.06 billion versus the three-analyst average estimate of $45.12 billion. The reported number represents a year-over-year change of +11.8%.
  • Revenues- Other Americas (Canada and Latin America): $5.74 billion compared to the $5.5 billion average estimate based on three analysts. The reported number represents a change of +16.1% year over year.
  • Revenues- APAC: $16.48 billion versus $15.55 billion estimated by three analysts on average. Compared to the year-ago quarter, this number represents a +19.2% change.
  • Revenues- Google properties: $63.99 billion versus the 12-analyst average estimate of $62.12 billion. The reported number represents a year-over-year change of +11.9%.
  • Revenues- Google Cloud: $13.62 billion versus $13.07 billion estimated by 11 analysts on average. Compared to the year-ago quarter, this number represents a +31.7% change.
  • Revenues- YouTube ads: $9.8 billion versus $9.52 billion estimated by 11 analysts on average. Compared to the year-ago quarter, this number represents a +13.1% change.
  • Revenues- Google advertising: $71.34 billion compared to the $69.26 billion average estimate based on 11 analysts. The reported number represents a change of +10.4% year over year.
  • Revenues- Google Search & other: $54.19 billion versus the 11-analyst average estimate of $52.59 billion. The reported number represents a year-over-year change of +11.7%.
  • Revenues- Google Network: $7.35 billion versus the 11-analyst average estimate of $7.15 billion. The reported number represents a year-over-year change of -1.2%.

View all Key Company Metrics for Alphabet here>>>

Shares of Alphabet have returned +14.7% over the past month versus the Zacks S&P 500 composite's +5.9% change. The stock currently has a Zacks Rank #3 (Hold), indicating that it could perform in line with the broader market in the near term.

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This article originally published on Zacks Investment Research (zacks.com).

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