The Wendy's Company (WEN) Accelerates International Expansion with 190 New Global Stores

We recently compiled a list of 10 Best Mid Cap Stocks to Buy According to Billionaires. The Wendy’s Company (NASDAQ:WEN) stands fourth on our list.

The Wendy’s Company (NASDAQ:WEN), a global fast-food brand known for its fresh ingredients and square-shaped burgers, is undergoing significant leadership changes while pushing forward with aggressive international expansion. Founded in 1969 and based in Dublin, Ohio, the company is adapting to shifting market dynamics by focusing on global growth and operational innovation.

In July 2025, Pete Suerken was appointed President of The Wendy’s Company (NASDAQ:WEN) U.S. operations, succeeding longtime executive Abigail Pringle. Suerken brings over two decades of experience in the restaurant supply chain and previously led the company’s Quality Supply Chain Co-op. His leadership, alongside Interim CEO Ken Cook, is expected to drive stronger operational performance following CEO Kirk Tanner’s departure.

To offset softness in the U.S. market, the business is prioritizing international franchising as a key growth strategy. The company recently signed deals to open 190 new restaurants, 170 in Italy and 20 in Armenia, marking a major milestone in its goal to reach 2,000 international units by 2028. The first Italian locations will debut in Milan by mid-2026. By partnering with regional operators like Your Food S.R.L. and Wen Restaurant LLC, the corporation is strategically entering high-potential markets across Europe and the EMEA region.

Domestically, The Wendy’s Company (NASDAQ:WEN) added 28 new U.S. restaurants in Q1 2025 and is rolling out its “Global Next Gen” design, which features digital menu boards, self-order kiosks, and the FreshAi ordering assistant. These enhancements aim to improve customer experience, boost efficiency, and reduce energy costs.

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