Crocs, Inc. (CROX) Goes Green with Bio-Circular Clogs

We recently compiled a list of 11 Best Undervalued Stocks to Invest in Now. Crocs, Inc. stands fourth on our list and has been making waves for its bio-circular clogs.

Crocs, Inc. (NASDAQ:CROX), headquartered in Broomfield, Colorado, is a global leader in casual footwear, best known for its Classic Clog made with proprietary Croslite material. The company operates two major brands—Crocs and HEYDUDE, and distributes products across more than 80 countries through wholesale and direct-to-consumer channels.

In 2025, Crocs, Inc. (NASDAQ:CROX) is prioritizing sustainability and circularity as core to its business strategy. According to its 2024 Comfort Report, the company has integrated 25% bio-circular content into its Croslite material, reducing emissions per pair by 5% compared to 2023 and 10% since 2021. The business has also expanded its “Old Crocs. New Life.” take-back program to all 183 of its stores in the U.S., Canada, and Europe, supporting recycling and reuse efforts.

A notable product innovation includes the Keep It Going Classic Clog, made with 25% post-consumer recycled content, representing a move toward closed-loop product design. On the social front, the corporation’ STEP UP TO GREATNESS initiative now supports over 3 million young people through partnerships with organizations like UNICEF and Big Brothers Big Sisters.

Given its strong financials, sustainability-driven growth, and ongoing product innovation, Crocs, Inc. (NASDAQ:CROX) is increasingly being viewed by value investors as one of the cheap stocks to buy in the consumer discretionary sector. Through these efforts, the company is aligning its operations with its core pillars, Comfort for the Planet, Communities, and All People, cementing its role as a sustainability leader in the footwear industry. Further global expansion of these initiatives is expected in the coming year.

While we acknowledge the potential of CROX as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

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Disclosure: None.