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ServiceNow (NOW) Downgraded Due to Limited Upside Potential

By Ghazal Ahmed | July 30, 2025, 2:19 PM

ServiceNow, Inc. (NYSE:NOW) is one of the AI Stocks Everyone Is Watching Closely. On July 23, Erste Group analyst Stephan Lingnau downgraded the stock to “Hold” from Buy due to limited upside potential for the stock.

The analyst told investors in a research note that ServiceNow’s growth momentum is slightly lower in 2025 as compared to 2024, despite the company offering customers innovative products to enhance productivity levels. Moreover, its shares trade at a significantly higher multiple to peers, even though there is a similar operating margin and return on equity.

ServiceNow (NOW) Downgraded Due to Limited Upside Potential
A senior analyst pouring over a stack of data analysis reports on their laptop.

Erste Group’s analysis reveals that it anticipates software revenue from subscriptions to increase by 19% to 19.5% in the second quarter. The company’s operating margin and return on equity are roughly in line with the sector average. However, its expected P/E ratio for 2025 is significantly higher.

The valuation assessment led the firm’s analyst, Hans Engel, to assess that “the stock’s upside potential is therefore limited for the time being.” In turn, this led to the downgrade.

ServiceNow, Inc. (NYSE:NOW) is a technology company that offers a cloud-based software platform for automating business workflows within an enterprise.

While we acknowledge the potential of NOW as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

READ NEXT: 10 AI Stocks Everyone Is Watching Closely and 10 AI Stocks in the Spotlight Today

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