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B. Riley Initiates Coverage on Gen Digital Stock, Gives Buy Rating With PT at $46

By Ali Hassan | August 01, 2025, 6:46 AM

Gen Digital Inc. (NASDAQ:GEN) is one of the Best Cybersecurity Stocks to Buy Under $100. On July 14, B. Riley initiated coverage of Gen Digital Inc. (NASDAQ:GEN) stock and gave a Buy rating, setting the price target at $46.

Hal Goetsch from B. Riley initiated a Buy rating on GEN and mentioned that the company is a consumer-facing SaaS platform with unique offerings that cover the “entire waterfront” in cybersecurity protection and trust-based services. Goetsch sees Gen Digital’s MoneyLion acquisition as the catalyst for a fundamental change in its long-term growth trajectory.

B. Riley Initiates Coverage on Gen Digital Stock, Gives Buy Rating With PT at $46
A close up of a computer monitor with a green padlock icon to symbolize the company's cyber safety solutions.

Already operating cybersecurity brands such as Norton, Avast, and LifeLock, MoneyLion adds to the Gen’s portfolio and strengthens its leadership in financial wellness. Gen Digital will now empower consumers to manage and protect their digital and financial lives.

“We’re uniting decades of expertise and the global scale of Gen’s Consumer Cyber Safety Platform with MoneyLion’s industry-leading financial ecosystem. Gen is uniquely positioned to empower people to make smarter financial decisions, take greater control, and build lasting financial well-being,” said Vincent Pilette, CEO of Gen.

Gen Digital Inc. (NASDAQ:GEN) is a global cybersecurity firm that operates various safety brands, including Norton, Avast, LifeLock, MoneyLion, Avira, AVG, and CCleaner, among others.

While we acknowledge the potential of GEN as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you’re looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

READ NEXT: 30 Stocks That Should Double in 3 Years and 11 Hidden AI Stocks to Buy Right Now.

Disclosure: None. This article is originally published at Insider Monkey.

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