YETI Holdings, Inc. (YETI): A Bull Case Theory

We came across a bullish thesis on YETI Holdings, Inc. on TickerTrends Research’s Substack by TickerTrends. In this article, we will summarize the bulls’ thesis on YETI. YETI Holdings, Inc.'s share was trading at $37.26 as of July 30^th. YETI’s trailing and forward P/E were 18.00 and 17.09 ,respectively according to Yahoo Finance.

YETI Holdings is experiencing a notable surge in consumer momentum, driven by the viral success of its Camino® 35 Carryall Tote Bag across social media platforms, particularly TikTok. Hashtags like #yeticamino have seen average daily impressions grow sevenfold since May, propelling the tote as the “bag of the summer” and earning it titles like “the new mom bag.”

This digital virality is translating into real-world performance: the company’s Coolers & Equipment tracker is up 15.8% YoY, with accelerating trends both week-over-week and month-over-month. Web traffic on Yeti.com has risen ~20% YoY, with the bags subdomain showing even stronger growth. Additionally, Yeti’s TikTok account is gaining 1–2K new followers daily, far exceeding last year’s pace. This indicates a broader brand resurgence beyond just the Camino SKU, as drinkware demand has also flipped positive in trackers.

The Camino tote, priced at $130–$150, is driving financial leverage, with multiple variants sold out in major metro areas. While not yet large enough to move the category on its own, its popularity is contributing to rising equipment demand. Despite this, Street consensus still expects a revenue decline in FY’25 Q2 and modest 2.8% YoY growth in Q3.

However, rising consumer traction suggests these forecasts may be overly conservative. Although tariff risks remain a structural headwind, YETI’s pricing power could improve if demand strength continues. With real-time data showing rising traffic, viral engagement, and category momentum, YETI stock presents a compelling long opportunity ahead of Q2 earnings on August 7, particularly if sell-through supports the emerging consumer signals.

Previously, we covered a bullish thesis on Peloton Interactive, Inc. by Open Insights in March 2025, which highlighted the company’s Q2 beat, improving cost structure, and strong subscriber retention. The company’s stock price has appreciated approximately by 4.4% since our coverage. This is because the thesis played out partially. TickerTrends shares a similar approach but emphasizes real-time consumer traction in their thesis on YETI Holdings.

YETI Holdings, Inc. is not on our list of the 30 Most Popular Stocks Among Hedge Funds. As per our database, 31 hedge fund portfolios held YETI at the end of the first quarter which was 35 in the previous quarter. While we acknowledge the potential of YETI as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

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Disclosure: None.