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Here's What Key Metrics Tell Us About Planet Fitness (PLNT) Q2 Earnings

By Zacks Equity Research | August 06, 2025, 9:30 AM

Planet Fitness (PLNT) reported $340.88 million in revenue for the quarter ended June 2025, representing a year-over-year increase of 13.3%. EPS of $0.86 for the same period compares to $0.71 a year ago.

The reported revenue compares to the Zacks Consensus Estimate of $334.25 million, representing a surprise of +1.98%. The company delivered an EPS surprise of +8.86%, with the consensus EPS estimate being $0.79.

While investors scrutinize revenue and earnings changes year-over-year and how they compare with Wall Street expectations to determine their next move, some key metrics always offer a more accurate picture of a company's financial health.

Since these metrics play a crucial role in driving the top- and bottom-line numbers, comparing them with the year-ago numbers and what analysts estimated about them helps investors better project a stock's price performance.

Here is how Planet Fitness performed in the just reported quarter in terms of the metrics most widely monitored and projected by Wall Street analysts:
  • Total Stores - End of period: 2,762 versus 2,766 estimated by six analysts on average.
  • Same-store sales: 8.2% versus 6.1% estimated by six analysts on average.
  • Corporate - owned same store sales: 7% versus the four-analyst average estimate of 5.8%.
  • Total Stores - New stores opened: 23 versus 26 estimated by four analysts on average.
  • Franchisee - owned same store sales: 8.3% versus 6.3% estimated by four analysts on average.
  • Corporate - owned stores - New stores opened: 3 versus the three-analyst average estimate of 5.
  • Franchisee - owned stores - New stores opened: 20 compared to the 21 average estimate based on three analysts.
  • Revenue- National advertising fund: $22.78 million compared to the $21.57 million average estimate based on six analysts. The reported number represents a change of +13.3% year over year.
  • Revenue- Franchise: $96.88 million versus $96.53 million estimated by six analysts on average. Compared to the year-ago quarter, this number represents a +10.5% change.
  • Revenue- Equipment segment: $82.23 million versus $76.77 million estimated by six analysts on average. Compared to the year-ago quarter, this number represents a +21.5% change.
  • Revenue- Corporate-owned stores segment: $138.99 million versus the six-analyst average estimate of $140.78 million. The reported number represents a year-over-year change of +10.8%.
  • Revenue- Franchise segment: $119.66 million versus the six-analyst average estimate of $118.08 million. The reported number represents a year-over-year change of +11%.

View all Key Company Metrics for Planet Fitness here>>>

Shares of Planet Fitness have returned +2.8% over the past month versus the Zacks S&P 500 composite's +0.5% change. The stock currently has a Zacks Rank #2 (Buy), indicating that it could outperform the broader market in the near term.

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This article originally published on Zacks Investment Research (zacks.com).

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