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Webtoon (WBTN) Reports Q2 Earnings: What Key Metrics Have to Say

By Zacks Equity Research | August 12, 2025, 6:00 PM

Webtoon Entertainment (WBTN) reported $348.27 million in revenue for the quarter ended June 2025, representing a year-over-year increase of 8.5%. EPS of $0.07 for the same period compares to $0.20 a year ago.

The reported revenue represents a surprise of +2.06% over the Zacks Consensus Estimate of $341.26 million. With the consensus EPS estimate being $0.02, the EPS surprise was +250%.

While investors scrutinize revenue and earnings changes year-over-year and how they compare with Wall Street expectations to determine their next move, some key metrics always offer a more accurate picture of a company's financial health.

As these metrics influence top- and bottom-line performance, comparing them to the year-ago numbers and what analysts estimated helps investors project a stock's price performance more accurately.

Here is how Webtoon performed in the just reported quarter in terms of the metrics most widely monitored and projected by Wall Street analysts:
  • Monthly Active Users (MAU): 156.1 million versus the three-analyst average estimate of 159.76 million.
  • Monthly Active Users (MAU) - Japan: 22.6 million versus 23 million estimated by two analysts on average.
  • Monthly Active Users (MAU) - Rest of World: 110.5 million versus 109.6 million estimated by two analysts on average.
  • Monthly Paying Users (MPU) - Korea: 3.4 million versus the two-analyst average estimate of 3.49 million.
  • Monthly Paying Users (MPU) - Japan: 2.3 million compared to the 2.43 million average estimate based on two analysts.
  • Monthly Paying Users (MPU): 7.4 million compared to the 7.59 million average estimate based on two analysts.
  • Paying Ratio - Korea: 14.9% versus 14.3% estimated by two analysts on average.
  • Paying Ratio - Japan: 10% compared to the 10.6% average estimate based on two analysts.
  • Paying Ratio - Rest of World: 1.5% versus 1.5% estimated by two analysts on average.
  • Revenue- Paid Content Revenue: $274.91 million versus $274.35 million estimated by two analysts on average.
  • Revenue- IP Adaptations Revenue: $28.14 million compared to the $23.8 million average estimate based on two analysts.
  • Revenue- Advertising Revenue: $45.22 million compared to the $43.65 million average estimate based on two analysts.

View all Key Company Metrics for Webtoon here>>>

Shares of Webtoon have returned -2.3% over the past month versus the Zacks S&P 500 composite's +2% change. The stock currently has a Zacks Rank #3 (Hold), indicating that it could perform in line with the broader market in the near term.

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WEBTOON Entertainment Inc. (WBTN): Free Stock Analysis Report

This article originally published on Zacks Investment Research (zacks.com).

Zacks Investment Research

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