Pilgrim's Pride Leans Into E-Commerce: Can It Win the Digital Shelf?

Pilgrim's Pride Corporation (PPC) has ramped up its focus on e-commerce, with digitally enabled sales rising more than 26% year over year in the second quarter of 2025. The company is expanding its presence and optimizing its media investments across a range of digital channels, including leading retailers, food service providers and various other online platforms.

A major contributor to this momentum is the strength of its flagship brands, Just Bare and Pilgrim’s. Just Bare recently captured more than 10% market share in fully cooked chicken, propelled by incremental distribution and category-leading velocity. By prioritizing these digital levers, Pilgrim’s Pride is aligning with modern consumer buying habits and positioning itself to capitalize on the growing shift toward online grocery and foodservice orders.

Pilgrim’s focus on leveraging brand strength and digital marketing to drive sales highlights a modern approach to growing its business beyond traditional channels. The company is actively working with leading retailers and food service providers to ensure its products are not only available but also highly visible to online shoppers.

With the broader online grocery market still expanding, especially in the fresh and prepared food categories, the company’s efforts could pay dividends as more consumers shift protein purchases to online channels.

Pilgrim's Pride’s Zacks Rank & Share Price Performance

Shares of this Zacks Rank #3 (Hold) company have gained 10.6% in the past month compared with the industry’s 2.9% growth. PPC outperformed the broader Consumer Staples sector and the S&P 500 index’s growth of 0.4% and 3.3%, respectively, during the same period.

PPC Stock's Past Month Performance

Is PPC a Value Play Stock?

Pilgrim’s Pride currently trades at a forward 12-month P/E ratio of 10.08, which is down from the industry average of 12.53 and notably below the sector average of 17.22. This valuation positions the stock at a modest discount relative to both its direct peers and the broader consumer staples sector.

PPC P/E Ratio (Forward 12 Months)

Stocks to Consider

Post Holdings, Inc. (POST) operates as a consumer-packaged goods holding company in the United States and internationally. It currently sports a Zacks Rank #1 (Strong Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.

The consensus estimate for Post Holdings’ current fiscal-year sales and earnings indicates growth of 2.8% and 10.9%, respectively, from the prior-year levels. POST delivered a trailing four-quarter earnings surprise of 21.4%, on average.

The Chefs' Warehouse, Inc. (CHEF) distributes specialty food and center-of-the-plate products in the United States, the Middle East and Canada. It currently carries a Zacks Rank #2 (Buy). CHEF delivered a trailing four-quarter earnings surprise of 11.3%, on average.

The Zacks Consensus Estimate for The Chefs' Warehouse’s current fiscal-year sales and earnings indicates growth of 6.4% and 19.1%, respectively, from the prior-year levels.

Ingredion Incorporated (INGR) manufactures and sells sweeteners, starches, nutrition ingredients and biomaterial solutions derived from wet milling and processing corn and other starch-based materials to a range of industries worldwide. It holds a Zacks Rank of 2 at present. INGR delivered a trailing four-quarter earnings surprise of 11.1%, on average.

The Zacks Consensus Estimate for Ingredion’s current fiscal-year earnings implies growth of 6.7% from the year-ago number.

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This article originally published on Zacks Investment Research (zacks.com).

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