A company that generates cash isn’t automatically a winner.
Some businesses stockpile cash but fail to reinvest wisely, limiting their ability to expand.
Cash flow is valuable, but it’s not everything - StockStory helps you identify the companies that truly put it to work. Keeping that in mind, here is one cash-producing company that reinvests wisely to drive long-term success and two best left off your watchlist.
Two Stocks to Sell:
Paramount (PARA)
Trailing 12-Month Free Cash Flow Margin: 1.8%
Owner of Spongebob Squarepants and formerly known as ViacomCBS, Paramount Global (NASDAQ:PARA) is a major media conglomerate offering television, film production, and digital content across various global platforms.
Why Do We Avoid PARA?
- Products and services aren't resonating with the market as its revenue declined by 2% annually over the last two years
- Performance over the past five years shows its incremental sales were much less profitable, as its earnings per share fell by 23.5% annually
- Eroding returns on capital from an already low base indicate that management’s recent investments are destroying value
At $11.04 per share, Paramount trades at 8.2x forward P/E. Dive into our free research report to see why there are better opportunities than PARA.
Illinois Tool Works (ITW)
Trailing 12-Month Free Cash Flow Margin: 17.3%
Founded by Byron Smith, an investor who held over 100 patents, Illinois Tool Works (NYSE:ITW) manufactures engineered components and specialized equipment for numerous industries.
Why Does ITW Fall Short?
- Organic sales performance over the past two years indicates the company may need to make strategic adjustments or rely on M&A to catalyze faster growth
- Anticipated sales growth of 4% for the next year implies demand will be shaky
- Earnings growth underperformed the sector average over the last two years as its EPS grew by just 6.2% annually
Illinois Tool Works’s stock price of $262.49 implies a valuation ratio of 24.5x forward P/E. To fully understand why you should be careful with ITW, check out our full research report (it’s free).
One Stock to Watch:
Yelp (YELP)
Trailing 12-Month Free Cash Flow Margin: 19.6%
Founded by PayPal alumni Jeremy Stoppelman and Russel Simmons, Yelp (NYSE:YELP) is an online platform that helps people discover local businesses through crowd-sourced reviews.
Why Do We Like YELP?
- Prominent and differentiated platform culminates in a best-in-class gross margin of 91.1%
- Disciplined cost controls and effective management resulted in a strong two-year EBITDA margin of 26%, and its operating leverage amplified its profits over the last few years
- Share buybacks catapulted its annual earnings per share growth to 28.4%, which outperformed its revenue gains over the last three years
Yelp is trading at $31.76 per share, or 5.7x forward EV/EBITDA. Is now the time to initiate a position? Find out in our full research report, it’s free.
High-Quality Stocks for All Market Conditions
Trump’s April 2025 tariff bombshell triggered a massive market selloff, but stocks have since staged an impressive recovery, leaving those who panic sold on the sidelines.
Take advantage of the rebound by checking out our Top 6 Stocks for this week. This is a curated list of our High Quality stocks that have generated a market-beating return of 183% over the last five years (as of March 31st 2025).
Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,545% between March 2020 and March 2025) as well as under-the-radar businesses like the once-small-cap company Comfort Systems (+782% five-year return). Find your next big winner with StockStory today for free. Find your next big winner with StockStory today. Find your next big winner with StockStory today
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