ServiceNow (NOW) Expands AI Reach With DFL Partnership in German Football

ServiceNow, Inc. (NYSE:NOW) is one of the Trending AI Stocks on Wall Street.  On August 19, the company announced a technology partnership with the DFL Deutsche Fußball Liga, a German company responsible for the organization and marketing of professional football in the country, particularly the top-tier leagues Bundesliga and Bundesliga 2.

ServiceNow will serve as the official Workflow Partner for the DFL, replacing legacy systems and becoming the core AI platform to improve automation and efficiency in the company’s workflows.

DFL will leverage ServiceNow’s AI platform to enhance the experience for partners, clubs and service providers, setting new standards in the industry.

“Bundesliga is a global brand with deep roots in German culture and an ecosystem that spans continents. We’re proud that the DFL has chosen to work with the ServiceNow AI platform to build a digital foundation that connects employees, clubs, and partners through AI powered workflows and real-time experiences. This partnership is about creating meaningful synergies that resonate far beyond the technology itself.” -Robert Rosellen, vice president and country manager, Germany, ServiceNow.

ServiceNow, Inc. (NYSE:NOW) is a technology company that offers a cloud-based software platform for automating business workflows within an enterprise.

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