ServiceNow, Inc. (NOW) Partners with DFL Deutsche Fußball Liga

ServiceNow, Inc. (NYSE:NOW) is one of the 14 Best IT Stocks to Buy for the Long Term.

On August 19, 2025, ServiceNow, Inc. (NYSE:NOW) partnered with the DFL Deutsche Fußball Liga, the organizer of Germany’s Bundesliga and Bundesliga 2.

ServiceNow, Inc. (NYSE:NOW), as the Official Workflow Partner and provider of its AI platform, will replace legacy systems, driving automation, efficiency, and collaboration across DFL’s global ecosystem.

With the platform, ServiceNow, Inc. (NYSE:NOW) will modernize workflows spanning IT services, HR, CRM, and partner management. As a result, the company will streamline processes from player transfers to digital fan engagement. This partnership reflects the company’s growing momentum in Europe’s sports and entertainment sector.

With its AI platform, ServiceNow, Inc. (NYSE:NOW) helps transform businesses, connecting people, processes, data, and devices to improve productivity across industries globally. It is one of the best IT stocks.

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