CarMax (KMX) Launches New Brand Positioning, Introduces New "Wanna Drive?" Tagline

CarMax, Inc. (NYSE:KMX) is one of the best automotive stocks to buy according to hedge funds. On August 25, CarMax, Inc. (NYSE:KMX) announced the launch of a new brand positioning, bringing the spotlight to its industry-leading omnichannel experience.

Management reported that the company is now setting a new standard for the car purchasing journey, integrating customer empowerment at every step.

The company’s brand is retiring from its former tagline, which has been in use in one form or another for over 20 years, and is introducing a new “Wanna Drive?” tagline in its latest creative spots.

In partnership with creative agency 72andSunny Los Angeles, the new tagline reflects the modern expression of what CarMax, Inc. (NYSE:KMX) stands for at present and brings the customer-centric experience to life.

CarMax, Inc. (NYSE:KMX) is involved in the retail of used vehicles and wholesale of vehicle auction operators. The company’s operations are divided into the CarMax Sales Operations and CarMax Auto Finance (CAF) segments.

The CarMax Sales Operations segment encompasses all aspects of the company’s auto merchandising and service operations, while the CAF segment manages its finance operation, offering vehicle financing services to customers purchasing retail vehicles.

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Disclosure: None. This article is originally published at Insider Monkey.