Amazon (AMZN) Tightens Prime Sharing, Focuses on Family Plan Benefits

Amazon.com, Inc. (NASDAQ:AMZN) is one of the top 10 mega-cap stocks to buy according to hedge funds. Amazon.com, Inc. (NASDAQ:AMZN) is changing the way Prime members share their benefits. Starting October 1, 2025, people who don’t live with the main account holder will no longer be able to use the Prime free shipping perk unless they buy their own membership. This was announced on September 2, signaling a move to tighten who can use Prime benefits.

Instead of the old sharing system, Amazon will focus more on its Amazon Family plan. This plan allows one adult to share benefits with another adult, up to four children, and four teens, as long as they all live at the same address.

The change comes after reports showed fewer new Prime signups in the U.S. before this year’s Prime Day compared to last year. Prime Day lasted four days this summer, and although growth was slower in the U.S., Amazon said signups were record-breaking worldwide.

By limiting how benefits are shared, Amazon wants to push more people to sign up on their own. This could help boost revenue, especially as the number of new U.S. members starts to slow down. Amazon had 197 million Prime members in the US, according to CIRP, as of the end of Q2.

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