e.l.f. Beauty, Inc. (ELF)'s CEO Just "Destroyed" The Traditional Industry, Says Jim Cramer

We recently published 10 Stocks Jim Cramer Discussed As He Dismissed A Recession. e.l.f. Beauty, Inc. (NYSE:ELF) is one of the stocks Jim Cramer recently discussed.

e.l.f. Beauty, Inc. (NYSE:ELF)’s shares have gained 9.2% year-to-date after going through a rollercoaster during the year’s first half. Since their post-Liberation Day bottom, the stock has gained 149%. The stock suffered due to the firm’s exposure to tariffs since it sources from China. However, e.l.f. Beauty, Inc. (NYSE:ELF)’s shares have performed well recently as it seems that investors are optimistic about the firm’s ability to target the cosmetics market in an inflationary environment, which has harmed consumer spending. Cramer was nothing but full of praise for e.l.f. Beauty, Inc. (NYSE:ELF)’s CEO Tarang Amin:

“Look, this is very exciting. Because, uh, this is the man who destroyed the pricing of the traditional industry, by making it so that people can afford cosmetics. But he also has big tariff problems. Because he [inaudible] China.”

Here are Cramer’s previous thoughts about e.l.f. Beauty, Inc. (NYSE:ELF): ‘

“[On why ELF was selling its products in Dollar General] Because it’s the last one. The shorts are telling me, not that I listen to the shorts, but the shorts are saying, what’s after Dollar General? Is there anything after?”

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READ NEXT: 30 Stocks That Should Double in 3 Years and 11 Hidden AI Stocks to Buy Right Now.

Disclosure: None. This article is originally published at Insider Monkey.