Make-A-Wish and Salesforce Launch National Partnership to Grant Life-Changing Wishes for Children with Critical Illnesses

Salesforce will be the official Make-A-Wish donation match partner for Childhood Cancer Awareness Month in September

PHOENIX, Sept. 9, 2025 /PRNewswire/ -- Make-A-Wish America today announced a national partnership with Salesforce (NYSE: CRM), the world's #1 AI CRM, to bring hope and joy to children battling critical illnesses. As part of its support, Salesforce will serve as the official matching gift partner for Childhood Cancer Awareness Month (CCAM) this September, helping inspire additional donations that will make a meaningful impact in communities nationwide.

For the next three years, Salesforce will contribute $1 million annually to help grant life-changing wishes for children and their families. The commitment will serve to expand outreach, fund more wishes, and support the goal to reach every eligible child.

"We are proud to welcome Salesforce as a national corporate partner in our mission to bring hope to children battling critical illnesses," said Leslie Motter, president and CEO of Make-A-Wish America. "Every wish we grant has the power to uplift not only the child, but their entire community. Yet for every wish fulfilled, two more children are still waiting. With Salesforce's deep commitment to social impact, we're poised to reach more families, faster, creating powerful moments of strength and joy when they're needed most."

Each September, Childhood Cancer Awareness Month draws attention to the impact of cancer on children and their families, with approximately 15,000 new cases diagnosed annually. At Make-A-Wish, cancer is the leading qualifying condition among children with critical illnesses in the United States. This year, Salesforce has pledged to match all donations made throughout the month to ensure more children can experience a wish, because the impact of a wish can mark a turning point in a child's treatment and recovery.

"Supporting the health and welfare of children has been at the heart of our philanthropy at Salesforce," said Salesforce Chair and CEO Marc Benioff. "Make-A-Wish does extraordinary work bringing light to children and families during some of their hardest moments. We're proud to stand alongside them to help turn more wishes into reality."

The partnership will also include employee engagement opportunities, storytelling campaigns, and co-branded activations during significant events such as World Wish Month.

For more information about the partnership or to get involved, visit wish.org.

About Make-A-Wish^®

Make-A-Wish creates life-changing wishes for children with critical illnesses. Founded in Phoenix, Arizona, Make-A-Wish is the #1 most trusted nonprofit operating locally in all 50 states throughout the U.S. Together with generous donors, supporters, staff and more than 20,000 volunteers across the country, Make-A-Wish delivers hope and joy to children and their families when they need it most. Make-A-Wish aims to bring the power of wishing to every child with a critical illness because wish experiences can help improve emotional and physical health. Since 1980, Make-A-Wish has granted more than 615,000 wishes worldwide; more than 390,000 wishes in the U.S. and its territories alone. For more information about Make-A-Wish America, visit wish.org.

About Salesforce

Salesforce helps organizations of any size reimagine their business with AI. Agentforce — the digital labor solution for enterprises — seamlessly integrates with Customer 360 applications, Data Cloud, and Einstein AI to create a limitless workforce, bringing humans and agents together to deliver customer success on a single, trusted platform. Visit www.salesforce.com for more information.

SOURCE Make-A-Wish America