SoFi Technologies Inc. Partners with NFL MVP Josh Allen to Promote Financial Membership

SoFi Technologies Inc. (NASDAQ:SOFI) is one of the worst AI stocks to invest in according to financial media. On September 4, SoFi announced a multi-year partnership with Buffalo Bills quarterback and 2024 AP NFL Most Valuable Player, Josh Allen. The collaboration aims to promote SoFi’s premium membership, SoFi Plus, by highlighting its features that help members achieve their financial goals

The partnership will be featured in a marketing campaign starting at the beginning of the NFL season. The campaign will air on major streaming platforms and national cable networks, including NBC, ESPN, Amazon Prime Video, and YouTube. The goal is to show how SoFi’s services can empower users to “be the MVPs of their own finances.”

SoFi Plus is described as “America’s most rewarding financial membership” and offers over $1,000 in value. Its benefits include a high Annual Percentage Yield/APY of up to 3.80% on SoFi Bank savings and a 1% match on recurring deposits into SoFi Invest accounts. The campaign with Josh Allen, who is known for his hard work and determination, is meant to resonate with members who are also pursuing ambitious goals.

SoFi Technologies Inc. (NASDAQ:SOFI) provides various financial services in the US, Latin America, Canada, and Hong Kong. It has 3 segments: Lending, Technology Platform, and Financial Services.

While we acknowledge the potential of SOFI as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you’re looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

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Disclosure: None. This article is originally published at Insider Monkey.