Stagwell, Żabka Polska Launch "In-Pulse" JV to Provide Data-Driven Consumer Insights in Poland

Stagwell Inc. (NASDAQ:STGW) is one of the best AI stocks to buy according to analysts. On September 5, Stagwell and Żabka Polska announced a new joint venture to launch “In-Pulse,” which is a consumer insights and engagement tool designed specifically for the Polish market. The collaboration combines Żabka’s extensive retail network and consumer base with Stagwell’s expertise in data-driven marketing.

Żabka Polska operates the largest chain of modern convenience stores in Poland, with over 11,600 locations. The company handles ~4.1 million transactions daily and serves more than 10 million users of its Żappka app. In-Pulse uses this extensive data to provide Polish businesses with real-time and actionable insights into consumer preferences, shopping patterns, and spending habits.

The In-Pulse tool is a five-step, end-to-end solution that includes: collecting and analyzing anonymous data; enabling direct customer dialogue through the app; testing products and services; developing targeted marketing activities; and evaluating effectiveness with predictive analytics.

Stagwell Inc. (NASDAQ:STGW) provides digital transformation, performance media & data, consumer insights & strategy, and creativity & communications services in the US, the UK, and internationally.

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Disclosure: None. This article is originally published at Insider Monkey.