Rollins (ROL) Stock Is Up, What You Need To Know

What Happened?

Shares of pest control company Rollins (NYSE:ROL) jumped 2.7% in the morning session after JPMorgan initiated coverage on the pest control company with an "Overweight" rating and a $70 price target. 

The investment bank's price target suggested a potential 24% upside from the stock's trading levels at the time. In its research note, JPMorgan highlighted Rollins' resilient business model, pointing out that about 80% of its revenue came from recurring service contracts, which provided stability. The bank also noted a significant growth opportunity within the U.S. pest control industry, a market it valued at over $20 billion, which remained under-penetrated. The firm’s earnings forecasts for 2025-2026 stood above the general consensus on Wall Street, based on expectations of steady growth and planned acquisitions.

After the initial pop the shares cooled down to $58, up 2.8% from previous close.

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What Is The Market Telling Us

Rollins’s shares are not very volatile and have only had 3 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful, although it might not be something that would fundamentally change its perception of the business.

Rollins is up 26% since the beginning of the year, and at $58 per share, it is trading close to its 52-week high of $58.64 from August 2025. Investors who bought $1,000 worth of Rollins’s shares 5 years ago would now be looking at an investment worth $1,592.

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