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KeyBanc Maintains Bullish View on PROG Holdings, Inc. (PRG)

By Rameen Kasana | September 29, 2025, 7:08 PM

PROG Holdings, Inc. (NYSE:PRG) is among the best low-priced growth stocks to buy now. KeyBanc has reiterated its ‘Overweight’ rating on PROG Holdings, Inc. (NYSE:PRG), while maintaining a price target of $45.00, implying an upside of nearly 34%. This optimism follows meetings with management, during which the company’s buy-now-pay-later offering was highlighted.

The firm believes that the company’s OBBBA initiative could achieve over $100 million in cash tax savings. Despite risks from strict credit decisioning and impacts from the Big Lots bankruptcy, PROG Holdings, Inc. (NYSE:PRG) could be worth more in the years ahead.

While highlighting a positive outlook for the company’s core leasing business, KeyBanc sees value creation potential in PROG Holdings, Inc. (NYSE:PRG). Additionally, technology initiatives, such as the launch of a new consumer chat feature, enhanced AI-driven tools, and improvements in digital servicing, will continue to drive the company’s future.

PROG Holdings, Inc. (NYSE:PRG), headquartered in Draper, Utah, is a financial technology holding company offering payment options to consumers. With two main segments: Progressive Leasing and Vive, the company focuses on corporate governance and environmental responsibility.

While we acknowledge the potential of PRG as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

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