Digimarc Launches Digitally Watermarked Security Labels to Combat Counterfeiting

Digimarc Corporation (NASDAQ:DMRC) is one of the oversold tech stocks to invest in. On September 17, Digimarc Corporation officially launched digitally watermarked security labels designed to help brands combat product counterfeiting and restore consumer trust. The new labels move away from unreliable analog security features like foils and holograms, which are easily replicated by counterfeiters using widely available materials, towards interactive and machine-verifiable checks.

Digimarc’s solution incorporates the latest advances in encrypted, covert, and highly copy-resistant watermarks optimized for various label material substrates. The new digitally watermarked security label is impossible to re-originate, ultra-resistant to replication, and can be scanned with a mobile device either through an app or without one.

The innovative security labels provide an affordable, consumer-friendly, and scalable method of authentication, supporting both single and two-factor authentication options. For the dual-verification process, a visible QR code can be added directly to the covertly watermarked label, or the label can be paired with an existing QR code already present on the product packaging.

Digimarc Corporation (NASDAQ:DMRC) is a tech company that provides digital watermarking solutions in the US and internationally.

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Disclosure: None. This article is originally published at Insider Monkey.