JPMorgan Begins Covering Rollins, Inc. (ROL) with Overweight Rating and Price Target of $70

With significant revenue and dividend growth, Rollins, Inc. (NYSE:ROL) makes our list of the 20 Best Stocks to Buy and Hold for a Lifetime.

JPMorgan began covering Rollins, Inc. (NYSE:ROL) on September 26, 2025, with an Overweight rating and a price target of $70, which indicates a 24% increase from the present level. At the JPMorgan U.S. All Stars Conference on September 17, the company, a prominent supplier of pest and wildlife control services, highlighted its strategic growth. It highlighted its strong organic growth of 7% to 8%, its expansion of its margins, and the contributions from recent acquisitions like Saela and Fox Pest Control.

Along with boosting payouts by 70%, Rollins, Inc. (NYSE:ROL) is also investing in AI to improve customer experience and operational efficiency, and about 80% of the company’s revenue comes from recurring service contracts, which puts it in a strong position to profit from the $20 billion, low household penetration pest management market in the United States.

In the United States and abroad, Rollins, Inc. (NYSE:ROL) offers residential and commercial clients pest and wildlife control services. It is one of the best stocks to buy.

While we acknowledge the potential of ROL as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

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Disclosure: None.