Zillow & ChatGPT Duo to Transform Home-Buying Experience With AI

Zillow Group Z recently announced that it has collaborated with ChatGPT to empower its customers with AI-driven insights to enhance their home-buying experience. The move will aid in faster decision-making and conversions for buyers and reduce the gestation period for sellers and agents, steadily increasing Zillow’s traffic position.

The Zillow app in ChatGPT will provide details like photos, maps, and pricing for listings and navigate users to Zillow to schedule a tour, connect with an agent and explore financing options. Supporting most listings on Zillow, including rentals and homes for sale by agents or owners, the company plans to include new-construction listings and 3D tours on the platform as well.

This strategic move by Zillow highlights its focus on adopting the ever-expanding AI technology, synergizing the same for the benefit of its users.

Zillow in a Nutshell

Zillow has a high brand appeal and has emerged as the leading brand with the largest and most engaged audience in the residential real estate market. The housing app provides several marketing software and technology solutions for the real estate industry.

Each of these products and solutions is designed to yield an incremental revenue opportunity per transaction. At the same time, these are focused on improving the company’s consumer funnel by capturing consumer demand and connecting the same to its partner network.

The above integration with ChatGPT shows how Zillow easily incorporates different technologies to provide its users with a seamless home-buying experience, contributing to its brand appeal and visibility.

However, high competition and rising sales and marketing spending will keep its margins under pressure.

Over the past three months, shares of this Zacks Rank #4 (Sell) company have risen 1.9%, underperforming the industry's growth of 8.4%.

Stocks to Consider

Some better-ranked stocks from the real estate operations sector are Cushman & Wakefield CWK, sporting a Zacks Rank #1 (Strong Buy), and CBRE Group CBRE, carrying a Zacks Rank #2 (Buy) at present. You can see the complete list of today’s Zacks Rank #1 stocks here.

The Zacks Consensus Estimate for CWK’s 2025 earnings per share (EPS) has moved northward by 5.1% to $1.17 over the past two months.

The Zacks Consensus Estimate for CBRE’s 2025 EPS has moved up by 1.3% to $6.18 over the past two months.

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This article originally published on Zacks Investment Research (zacks.com).

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