META Improves Facebook Reels with New Features

Meta Platforms, Inc. (NASDAQ:META) is one of the 10 Most Profitable Stocks of the Last 5 Years. On October 7, Meta Platforms, Inc. (NASDAQ:META) announced major upgrades for Facebook Reels. The company is making content recommendations better and adding new social features to improve the user experience.

Meta Platforms, Inc. (NASDAQ:META) has invested in enhancing Facebook’s recommendations system to learn user interests faster and show more recent and relevant reels. The upgraded system now shows 50% more reels from creators that were posted on the same day, giving users newer content more quickly.

A new feature, called “friend bubbles,” will also show users which reels and posts their friends have liked. Users can tap on these bubbles to start private chats with their friends. Meta Platforms, Inc. (NASDAQ:META) said this new feature is bringing Facebook back to its roots.

According to the report by Meta Platforms, Inc. (NASDAQ:META), another feature being added is AI-powered suggested search on select reels. This will allow users to find similar content without leaving the reels player, making it easy to discover more content about a topic they are interested in.

Meta Platforms, Inc. (NASDAQ:META) is an American multinational technology company that owns and operates Facebook, Instagram, Threads, Messenger, and WhatsApp.

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Disclosure: None. This article is originally published at Insider Monkey.