PayPal Unveils Ads Manager to Democratize Retail Media for Small Businesses

PayPal Holdings Inc. (NASDAQ:PYPL) is one of the most promising stocks under $100. On October 7, PayPal unveiled PayPal Ads Manager. The new platform will allow the tens of millions of small businesses that use PayPal to establish their own retail media networks and generate new revenue streams.

By democratizing access to this opportunity, PayPal is enabling small businesses to participate in the lucrative, multi-billion-dollar retail media industry, which has traditionally been accessible only to large enterprises. The PayPal Ads Manager will enable small businesses to create billions of new advertising impressions for brands of all sizes.

Given that 99.9% of all businesses in the US are small businesses, as reported by the US Small Business Administration in March this year, the platform taps into a vast new inventory. Small businesses can monetize their existing store traffic with no upfront cost and no minimum commitment. PayPal Ads Manager will also allow small businesses to launch and manage their own ad campaigns, powered by the transaction graph, to acquire consumers across PayPal-owned properties and social channels.

PayPal Holdings Inc. (NASDAQ:PYPL) operates a technology platform that enables digital payments for merchants and consumers worldwide.

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Disclosure: None. This article is originally published at Insider Monkey.