Morgan Stanley Reaffirms Its Bullish Outlook on MercadoLibre, Inc. (MELI), Cites Market Leadership in Latin America

Fisher Asset Management holds $202.09 million worth of MercadoLibre, Inc. (NASDAQ:MELI) shares, helping it secure a place on our list of billionaire Ken Fisher’s 10 consumer stock picks with the highest upside potential.

On October 3, 2025, Morgan Stanley reaffirmed its “Buy” rating on MercadoLibre, Inc. (NASDAQ:MELI) with a $2,850 price target.

The investment firm’s bullish stance stems from the company’s strong market position and logistics advantage in Latin America. Specifically, MercadoLibre, Inc. (NASDAQ:MELI)’s roughly 40% e-commerce market share in Brazil was highlighted, which is significantly higher than Amazon’s 10% share. This reflects the company’s dominant presence despite macroeconomic headwinds and rising competition.

Furthermore, the investment firm cited MercadoLibre, Inc. (NASDAQ:MELI)’s fulfillment centers and integrated financial technology ecosystem, which continue to strengthen its competitive edge. The company’s scale, seller retention, and ability to innovate in quick commerce and AI integration were cited as key growth drivers.

MercadoLibre, Inc. (NASDAQ:MELI) offers marketplace, payments, and logistics solutions through its leading e-commerce and fintech platforms, which it operates across Brazil, Mexico, and Argentina. It is included in Ken Fisher’s Stock Portfolio.

While we acknowledge the potential of MELI as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

READ NEXT: 11 Best Gold Royalty and Small-Cap Gold Stocks to Invest in Now and 11 Best Coal Stocks to Buy According to Hedge Funds.

Disclosure: None.