Taboola, Paramount Partner to Launch 'Performance Multiplier' for SMB CTV Advertising

Taboola.com Ltd. (NASDAQ:TBLA) is one of the best NASDAQ stocks under $5 to buy now. On October 22, Taboola and Paramount Advertising announced a partnership to launch Performance Multiplier, which is a new Paramount-branded solution to extend and measure the impact of Connected TV/CTV advertising across the open web, specifically for small and medium-sized businesses/SMBs.

The solution underscores the power of TV advertising to augment a brand’s digital performance, using Taboola’s extensive network and performance marketing expertise. The Performance Multiplier will be integrated into Paramount Ads Manager, Paramount Advertising’s self-service buying platform that allows SMB advertisers to access premium streaming advertising regardless of their budget.

By using Taboola’s Realize AI technology, Paramount Ads Manager will enhance its targeting and attribution capabilities. The integration enables advertisers to extend their brand message from Paramount’s massive CTV reach to matched and lookalike viewers across Taboola’s network of over 9,000 publisher partners, reaching hundreds of millions of users in premium, brand-safe environments.

Taboola.com Ltd. (NASDAQ:TBLA), together with its subsidiaries, operates an AI-based algorithmic engine platform in Israel, the US, the UK, Germany, and internationally.

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Disclosure: None. This article is originally published at Insider Monkey.