Why Investors Need to Take Advantage of These 2 Retail and Wholesale Stocks Now

Earnings are arguably the most important single number on a company's quarterly financial report. Wall Street clearly dives into all of the other metrics and management's input, but the EPS figure helps cut through all the noise.

Life and the stock market are both about expectations, and rising above what is expected is often rewarded, while falling short can come with negative consequences. Investors might want to try to capture stronger returns by finding positive earnings surprises.

Now that we know how important earnings and earnings surprises are, it's time to show investors how to take advantage of these events to boost their returns by utilizing the Zacks Earnings ESP filter.

The Zacks Earnings ESP, Explained

The Zacks Earnings ESP is more formally known as the Expected Surprise Prediction, and it aims to grab the inside track on the latest analyst estimate revisions ahead of a company's report. The idea is relatively intuitive as a newer projection might be based on more complete information.

The core of the ESP model is comparing the Most Accurate Estimate to the Zacks Consensus Estimate, where the resulting percentage difference between the two equals the Expected Surprise Prediction. The Zacks Rank is also factored into the ESP metric to better help find companies that appear poised to top their next bottom-line consensus estimate, which will hopefully help lift the stock price.

Bringing together a positive earnings ESP alongside a Zacks Rank #3 (Hold) or better has helped stocks report a positive earnings surprise 70% of the time. Furthermore, by using these parameters, investors have seen 28.3% annual returns on average, according to our 10 year backtest.

Most stocks, about 60%, fall into the #3 (Hold) category, and they are expected to perform in-line with the broader market. Stocks with a #2 (Buy) and #1 (Strong Buy) rating, or the top 15% and top 5% of stocks, respectively, should outperform the market, with Strong Buy stocks outperforming more than any other rank.

Should You Consider Burlington Stores?

Now that we understand what the ESP is and how beneficial it can be, let's dive into a stock that currently fits the bill. Burlington Stores (BURL) earns a #3 (Hold) right now and its Most Accurate Estimate sits at $1.67 a share, just 28 days from its upcoming earnings release on November 25, 2025.

BURL has an Earnings ESP figure of +4.84%, which, as explained above, is calculated by taking the percentage difference between the $1.67 Most Accurate Estimate and the Zacks Consensus Estimate of $1.59. Burlington Stores is one of a large database of stocks with positive ESPs. Make sure to utilize our Earnings ESP Filter to uncover the best stocks to buy or sell before they've reported.

BURL is just one of a large group of Retail and Wholesale stocks with a positive ESP figure. Expedia (EXPE) is another qualifying stock you may want to consider.

Expedia, which is readying to report earnings on November 6, 2025, sits at a Zacks Rank #2 (Buy) right now. Its Most Accurate Estimate is currently $8.41 a share, and EXPE is nine days out from its next earnings report.

Expedia's Earnings ESP figure currently stands at +18.16% after taking the percentage difference between its Most Accurate Estimate and its Zacks Consensus Estimate of $7.12.

Because both stocks hold a positive Earnings ESP, BURL and EXPE could potentially post earnings beats in their next reports.

Find Stocks to Buy or Sell Before They're Reported

Use the Zacks Earnings ESP Filter to turn up stocks with the highest probability of positively, or negatively, surprising to buy or sell before they're reported for profitable earnings season trading. Check it out here >>

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This article originally published on Zacks Investment Research (zacks.com).

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