Why Are Taboola (TBLA) Shares Soaring Today

What Happened?

Shares of content discovery platform Taboola (NASDAQ:TBLA) jumped 5.5% in the morning session after the company reported strong third-quarter financial results that surpassed expectations and provided an optimistic forecast for the upcoming quarter. Revenue for the quarter reached $496.8 million, growing 14.7% year on year and comfortably beating analysts' forecasts. The company also swung to a profit, with GAAP earnings of $0.02 per share, which was ahead of Wall Street's expectations and a notable improvement from the loss of $0.02 per share recorded in the prior year's quarter. Looking ahead, Taboola's revenue guidance for the fourth quarter was also surprisingly strong, coming in 3.3% above consensus estimates. Overall, it was a solid quarter for the company, highlighted by broad-based beats and a strong outlook.

Is now the time to buy Taboola? Access our full analysis report here.

What Is The Market Telling Us

Taboola’s shares are quite volatile and have had 15 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 26 days ago when the stock dropped 3.6% on the news that President Donald Trump threatened to significantly increase tariffs on Chinese imports, reigniting trade war fears. The threat immediately broke a monthslong calm on Wall Street, sending the S&P 500 down 1.2% in its worst session since August. For the industrial sector, which is heavily reliant on global supply chains, the prospect of new tariffs is particularly concerning. Aggressive U.S. trade policies lead to unpredictable input costs and disrupt manufacturing operations. This volatility weighs heavily on companies that depend on a stable international trade for both sourcing materials and selling finished goods, leading to a broad sell-off among industrial giants.

Taboola is down 1.9% since the beginning of the year, and at $3.66 per share, it is trading 14.1% below its 52-week high of $4.26 from December 2024. Investors who bought $1,000 worth of Taboola’s shares 5 years ago would now be looking at an investment worth $365.56.

While Wall Street chases Nvidia at all-time highs, an under-the-radar semiconductor supplier is dominating a critical AI component these giants can’t build without. Click here to access our full research report.