Why United Parks & Resorts (PRKS) Stock Is Down Today

What Happened?

Shares of theme park operator United Parks & Resorts (NYSE:PRKS) fell 22.9% in the morning session after the company reported third-quarter 2025 financial results that missed analyst expectations for both revenue and profit. 

The theme park operator's revenue fell 6.2% year over year to $511.9 million, missing the consensus estimate of $539.8 million. Similarly, its earnings per share of $1.61 was 28.8% below the anticipated $2.26. The results were driven by a decline in attendance, with 240,000 fewer visitors compared to the same period last year. Profitability also suffered, with the company's operating margin contracting to 29.6% from 36.8% in the prior year's quarter. Adjusted EBITDA, another key profit metric, also came in well below expectations.

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What Is The Market Telling Us

United Parks & Resorts’s shares are somewhat volatile and have had 10 moves greater than 5% over the last year. But moves this big are rare even for United Parks & Resorts and indicate this news significantly impacted the market’s perception of the business.

The previous big move we wrote about was 10 days ago when the stock gained 2.9% on the news that optimism surged over a potential trade truce between the U.S. and China. This sector, which includes companies that sell non-essential goods like apparel and entertainment, is particularly sensitive to international trade relations. Many of these businesses rely on China for manufacturing and as a significant consumer market. A favorable trade agreement could lead to lower tariffs, reducing production costs and potentially boosting sales in the region. The easing of trade tensions often improves overall economic sentiment, which can encourage consumers to spend more freely on discretionary items, directly benefiting these companies' revenues and profitability.

United Parks & Resorts is down 37.6% since the beginning of the year, and at $35.93 per share, it is trading 40.4% below its 52-week high of $60.29 from December 2024. Investors who bought $1,000 worth of United Parks & Resorts’s shares 5 years ago would now be looking at an investment worth $1,510.

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