Planet Fitness (PLNT) Stock Trades Up, Here Is Why

What Happened?

Shares of inclusive gym franchise company (NYSE:PLNT) jumped 4.8% in the afternoon session after the company detailed its strategy for global growth and announced optimistic long-term financial targets during its 2025 Investor Day. 

The fitness chain laid out a plan for fiscal years 2026-2028 that included low-double digit annual revenue growth and new club expansion of 6% to 7% per year. The company also aimed for mid-teens growth in adjusted EBITDA. This forward-looking confidence was supported by a strong recent performance. In its third quarter, Planet Fitness reported revenue of $330.3 million and earnings per share of 80 cents, beating market expectations. Following the positive results and future outlook, the company also raised its guidance for fiscal year 2025.

After the initial pop the shares cooled down to $107.50, up 3.6% from previous close.

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What Is The Market Telling Us

Planet Fitness’s shares are not very volatile and have only had 2 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful, although it might not be something that would fundamentally change its perception of the business.

The previous big move we wrote about was 7 days ago when the stock gained 10.3% on the news that the company reported strong third-quarter 2025 results that beat Wall Street's expectations. The fitness chain's revenue rose 13% from the previous year to $330.3 million, surpassing analyst forecasts. Adjusted earnings came in at $0.80 per share, also topping estimates. A key driver for the quarter was a 6.9% increase in same-store sales, which measures sales at clubs open for at least a year. The market reacted positively to the company's outperformance on key financial metrics.

Planet Fitness is up 7.9% since the beginning of the year, and at $107.50 per share, it is trading close to its 52-week high of $113.55 from July 2025. Investors who bought $1,000 worth of Planet Fitness’s shares 5 years ago would now be looking at an investment worth $1,549.

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