1-800-FLOWERS (FLWS) Stock Trades Up, Here Is Why

What Happened?

Shares of e-commerce florist and gift retailer 1-800-FLOWERS (NASDAQ:FLWS) jumped 1.9% in the afternoon session after the stock staged what appeared to be a technical rebound, which followed the company's weak third-quarter financial report. This rebound happened even though 1-800-FLOWERS reported that its revenues fell by 11.1% compared to the same period in the previous year, landing at $215.2 million. This figure also fell short of what analysts had expected by 1.2%. The quarter was described as soft for the company, which also had a significant miss on its earnings per share (EPS) estimates. The stock had declined since the earnings were announced, setting the stage for the subsequent bounce.

After the initial pop the shares cooled down to $3.45, up 1% from previous close.

Is now the time to buy 1-800-FLOWERS? Access our full analysis report here.

What Is The Market Telling Us

1-800-FLOWERS’s shares are extremely volatile and have had 41 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 19 days ago when the stock dropped 6.9% on the news that the broader U.S. stock market declined amid investor caution and a pullback in technology stocks. 

The main story? Investors are cashing in on a good run and feeling a bit cautious. After a fantastic run, many of those high-flying AI and technology stocks saw investors take profits: selling shares to lock in their gains. This is often called a "market rotation." Money is moving out of the red-hot tech sector (which some worry has become too expensive) and into other parts of the market that investors may currently deem more stable or reasonably-priced. There's a secondary reason for the cautious mood: The long government shutdown came to an end. Though it's typically interpreted as good news, it also means a flood of delayed economic reports will be released. For weeks, investors were "flying blind" without key updates on the economy's health, like inflation data and the jobs report. In typical "sell the news" fashion, investors may also be taking profits and selling in anticipation that the new data would potentially give the Federal Reserve reasons to slow or even pause future rate cuts.

1-800-FLOWERS is down 55.8% since the beginning of the year, and at $3.45 per share, it is trading 62.1% below its 52-week high of $9.09 from February 2025. Investors who bought $1,000 worth of 1-800-FLOWERS’s shares 5 years ago would now be looking at an investment worth $151.07.

Microsoft, Alphabet, Coca-Cola, Monster Beverage—all began as under-the-radar growth stories riding a massive trend. We’ve identified the next one: a profitable AI semiconductor play Wall Street is still overlooking.Go here for access to our full report.