BNP Paribas Notes eBay's (EBAY) Key Role in Online Marketplace

eBay Inc. (NASDAQ:EBAY) ranks among the best performing retail stocks in 2025. On November 24, BNP Paribas Exane began coverage of eBay Inc. (NASDAQ:EBAY) with a Neutral rating and a $90 price target. The firm acknowledged eBay as a “meaningful player in global e-commerce” but cautioned about the company’s future expansion.

eBay’s Gross Merchandise Volume (GMV) growth accelerated significantly, exceeding analyst estimates with a 10% increase in the third quarter. The company’s non-GAAP operating margin somewhat improved in tandem with this growth, which was notably robust in the U.S. market.

Before taking a more optimistic approach to the stock, BNP Paribas Exane stated that it would seek “higher and more durable top-line growth” from eBay. eBay’s “strong YTD performance” was cited by the firm as a factor limiting potential upside, implying that the stock had already realized a significant amount of its short-term value.

eBay Inc. (NASDAQ:EBAY) is a major e-commerce player that allows individuals and small business owners to operate their businesses from home. The company allows business owners to operate through the marketplace and connect with buyers and sellers globally.

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Disclosure: None. This article is originally published at Insider Monkey.