JD or EBAY: Which Is the Better Value Stock Right Now?

By Zacks Equity Research | April 16, 2025, 11:40 AM

Investors interested in stocks from the Internet - Commerce sector have probably already heard of JD.com, Inc. (JD) and eBay (EBAY). But which of these two stocks is more attractive to value investors? We'll need to take a closer look to find out.

The best way to find great value stocks is to pair a strong Zacks Rank with an impressive grade in the Value category of our Style Scores system. The Zacks Rank favors stocks with strong earnings estimate revision trends, and our Style Scores highlight companies with specific traits.

JD.com, Inc. and eBay are sporting Zacks Ranks of #1 (Strong Buy) and #2 (Buy), respectively, right now. This means that JD's earnings estimate revision activity has been more impressive, so investors should feel comfortable with its improving analyst outlook. But this is just one factor that value investors are interested in.

Value investors are also interested in a number of tried-and-true valuation metrics that help show when a company is undervalued at its current share price levels.

Our Value category grades stocks based on a number of key metrics, including the tried-and-true P/E ratio, the P/S ratio, earnings yield, and cash flow per share, as well as a variety of other fundamentals that value investors frequently use.

JD currently has a forward P/E ratio of 7.90, while EBAY has a forward P/E of 12.39. We also note that JD has a PEG ratio of 0.24. This popular metric is similar to the widely-known P/E ratio, with the difference being that the PEG ratio also takes into account the company's expected earnings growth rate. EBAY currently has a PEG ratio of 1.79.

Another notable valuation metric for JD is its P/B ratio of 1.38. The P/B is a method of comparing a stock's market value to its book value, which is defined as total assets minus total liabilities. By comparison, EBAY has a P/B of 6.08.

These metrics, and several others, help JD earn a Value grade of A, while EBAY has been given a Value grade of C.

JD stands above EBAY thanks to its solid earnings outlook, and based on these valuation figures, we also feel that JD is the superior value option right now.

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JD.com, Inc. (JD): Free Stock Analysis Report
 
eBay Inc. (EBAY): Free Stock Analysis Report

This article originally published on Zacks Investment Research (zacks.com).

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