Why Amazon Could Be a $300 Stock Within Weeks

Though roughly flat for the year, Amazon.com Inc. (NASDAQ: AMZN) is continuing to impress as it grinds higher into the final stretch of 2025. Shares closed around $230 on Wednesday, Dec. 10, up roughly 40% since April and maintaining the multi-month uptrend.

While the bulls briefly lost their grip after the stock hit fresh all-time highs near $260 in early November, the bears failed to build on that weakness. With momentum turning higher again, Amazon looks poised to retest those highs. Consistent earnings strength and renewed analyst conviction are powering Amazon’s latest uptrend, setting the stage for a potential breakout that could carry it to $300.

Amazon’s Core Segments Are Still Delivering Strong Growth

The first and most obvious reason to be bullish on Amazon is that the fundamentals are as strong as ever.

The company has delivered consistent earnings beats all year, maintaining double-digit revenue growth across key segments. Whether it’s e-commerce, advertising, or Amazon Web Services, each division continues to show impressive scalability for a $2.5 trillion business. 

This consistency is what should give the current rally the fuel to keep moving towards $300. Investors thinking about getting involved aren’t just betting on hype; they’re backing a business that has built a long track record of delivering quarter after quarter. When a company of this scale can keep expanding margins while investing heavily in AI and logistics, the upside case becomes difficult to argue against.

Analyst Confidence Signals a Shift Toward New Highs

Another major tailwind for Amazon’s stock is the continued bullish support from Wall Street—something MarketBeat has been highlighting in recent months. 

December has already seen UBS Group, Rosenblatt Securities, and Wedbush analyst all reaffirming their Buy or equivalent ratings, with price targets all at $300 or above.  

There seems to be a growing sense that Amazon is entering a new phase of growth, powered by accelerating demand in cloud computing and AI-related services. These core engines are driving optimism that the company’s best earnings years may still be ahead, and that the stock’s next leg higher could come sooner than many expect. Wedbush’s refreshed price target shows just how high this could be; at $340, it's implying nearly 50% upside from current levels. 

This level of analyst conviction is striking given how crowded the mega-cap tech trade has become. It probably helps that Amazon’s stock is roughly flat for the year, making it look relatively undervalued next to peers. But the fact that it still stands out as one of the most compelling opportunities in the group shows just how much confidence there is in its long-term story.

Key Risks to Watch: Resistance Levels and Macro Tailwinds

All that being said, while the setup looks compelling, some risks remain.

The first concern is technicals. The $240 level has become a tricky area for Amazon shares multiple times throughout the past year, repeatedly acting as a stubborn layer of resistance. The bears have made a point about selling into this level, so a decisive break above this zone would likely trigger a new wave of buying, putting $260, and then $300, firmly into play.

The second risk is more macro-related. Amazon’s recent strength has been partly driven by a broader risk-on tone across markets. The benchmark S&P 500 index is up more than 5% in the past three weeks, with investors piling back into growth names after a brief pause.

If that momentum fades into the holidays, Amazon could struggle to maintain its current pace, at least temporarily. However, with the latest U.S. inflation readings landing well and rate cut expectations growing for early 2026, the macro backdrop remains broadly supportive for tech.

Amazon’s Next Breakout May Be Closer Than It Seems

While Amazon’s path to $300 may not be immediate, the building blocks are all there: strong fundamentals, consistent execution, and broad analyst conviction. For long-term investors, this period of consolidation around $230 could represent an ideal entry point before the next leg higher.

If the stock can move cleanly beyond the $240 level in the coming sessions, there’s little standing in the way of a retest of November’s highs, and from there, the $300 mark suddenly doesn’t look so far away.

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The article "Why Amazon Could Be a $300 Stock Within Weeks" first appeared on MarketBeat.