Is Primo Brands Corporation (PRMB) The Consumer Defensive Stock to Buy According to Analysts?

Primo Brands Corporation (NYSE:PRMB) is among the consumer defensive stocks to buy according to analysts. As of December 12, Primo Brands Corporation (NYSE:PRMB) is rated a ‘Buy’ by 80% of the analysts covering the stock. While the target price ranges from $18 to $42, the median price target of $27 implies an upside potential of around 68%.

On December 5, Nik Modi, an analyst at RBC Capital, reaffirmed the ‘Buy’ rating on Primo Brands Corporation (NYSE:PRMB). The price target of $30 suggests an upside potential of about 82% from the current price level.

On the other hand, analysts at Mizuho lowered the stock’s price target from $35 to $28 while reiterating their Outperform rating on November 26. The analysts highlighted recent Nielsen scanner data indicating soft retail volumes and higher discounts as the drivers of the change.

At a fundamental level, the company appears confident in its strategy with several growth initiatives in place. As per the management’s latest guidance, reducing debt to the medium-term net leverage target of 2.0 to 2.5 times remains a priority, down from 3.37 times at the end of the third quarter. In addition, they expect operating conditions entering 2026 to be better than in 2025, driven by a favorable tariff environment.

Primo Brands Corporation (NYSE:PRMB) is a Connecticut-based branded beverage company that operates under various names including Primo Water, Mountain Valley, and Deer Park.

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