Is Intuit the Best FinTech Stock to Buy in 2026?

Intuit Inc. (NASDAQ:INTU) is one of the best FinTech stocks to buy in 2026. In our list of high performers, it has an average upside of 21.9% and the highest number of hedge funds at 96 holding stake in it.

As of mid-December, MarketBeat data shows Intuit (NASDAQ:INTU) carries a Moderate Buy consensus rating. The average 12-month price target sits near $792, implying roughly ~22% upside from recent trading levels. This reflects continued confidence in Intuit’s growth trajectory, even as some analysts temper expectations on near-term execution.

On November 24, Intuit announced that its SMB MediaLabs audience segments are now available on The Trade Desk platform, giving advertisers access to Intuit’s first-party small and mid-market business audiences through The Trade Desk’s buying tools. The company framed this as an expansion of SMB MediaLabs, which it positions as an advertising network powered by its first-party business data, with advertisers expected to follow Intuit’s advertising guidelines and privacy-conscious standards.

The pitch is simple: small businesses are a huge market and Intuit reports that they account for 99% of companies in the U.S. But SMB decision-makers have historically been hard to target accurately with fragmented or outdated third-party data. Intuit says this integration changes that dynamic by letting advertisers use aggregated, de-identified insights from the Intuit platform to reach verified SMB decision-makers at scale, with the goal of improving campaign performance while keeping ads more relevant to SMB owners.

Intuit also noted that The Trade Desk is the latest DSP partner for SMB MediaLabs and the first DSP where this first-party SMB data will be discoverable for advertisers, paired with cross-channel measurement and campaign management. It added that the integration is available via SMB MediaLabs self-service as an endpoint on the LiveRamp Data Marketplace, thereby extending reach across connected TV, audio, display, and digital out-of-home.

Intuit Inc. (NASDAQ:INTU) is a global financial technology platform behind TurboTax, Credit Karma, QuickBooks, and Mailchimp, serving roughly 100 million customers worldwide with tools designed to help people and businesses prosper.

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Disclosure: None.