BTIG Initiates ServiceNow (NOW) with Buy Rating on Expanding AI Platform

ServiceNow, Inc. (NYSE:NOW) is included among the 12 Best Long Term US Stocks to Buy Now.

On December 17, BTIG initiated coverage of ServiceNow, Inc. (NYSE:NOW) with a Buy rating and a $1,000 price target.

The firm points to how far the platform has come since the launch of Now Assist two years ago. What started as an AI feature has grown into a broader system where humans and AI agents work side by side. ServiceNow now offers an AI Control Tower to handle oversight and governance, and it is working closely with Microsoft to run agent-based AI workflows across the entire enterprise. BTIG’s upside case assumes ServiceNow keeps operating above the Rule of 50. That includes revenue growth in the high teens and free cash flow growth in the mid-20% range.

In other news, Bloomberg reported that ServiceNow, Inc. (NYSE:NOW) is in advanced discussions to acquire cybersecurity startup Armis. The company was last valued at $6.1 billion, and the deal could reach around $7 billion, which would make it ServiceNow’s largest acquisition to date. The report cited people familiar with the talks, who said the discussions are private. The transaction could be announced as soon as this week, though it is not guaranteed to close. Neither Armis nor ServiceNow responded to a request for comment from CNBC.

Armis focuses on securing and managing internet-connected devices, helping organizations protect against cyber risks. Just over a month ago, the company raised $435 million in new funding and said it plans to pursue an IPO over time.

ServiceNow, Inc. (NYSE:NOW) provides a cloud-based platform that helps organizations automate and manage digital workflows across IT, HR, customer service, and other business functions.

While we acknowledge the potential of NOW as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you’re looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

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Disclosure: None.